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| The Pub For General Automotive Related Talk |
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14-02-2011, 08:07 PM
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,309
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Twilight for SsangYong
Stephen Ottley February 14, 2011 - 5:15PM SsangYong is hoping vampires can bring its brand back from the dead. The struggling South Korean brand is trying to cash in on the popular vampire themed books and films including Twilight with the marketing campaign for its new Korando C compact SUV. “Our print ads for Korando have a vampire theme leveraging the enormous popularity of the genre in the 25-40 year age group, the vampire cult having been estimated to have generated $7 billion across the global economy in 2010,” said Steve Thomas, SsangYong Australia’s national sales and marketing manager at the Korando launch. The ads including taglines such as “Make sure you're home before dawn” and “Killer Looks” with digitally added vampire fangs on the image of the Korando. The company is targeting the 25-39 year old age group with its latest car as it attempts to build its brand image with a new customer base.
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CSGhia Last edited by csv8; 08-06-2011 at 10:48 AM. |
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14-02-2011, 08:21 PM
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Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
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Don't mind the look of it personally.
The engine specs for the Diesel are pretty impressive as well on paper. As for their choice of marketing campaign... If it works then who cares what medium is used? |
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14-02-2011, 09:41 PM
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Cruising...
Join Date: Aug 2009
Location: Perth
Posts: 3,819
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They hired new designers....thank f. for that.
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FBT '98 BA XT '04 F100 4x4 '82 Subaru Outback '02 |
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15-02-2011, 05:13 AM
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Browsing here and there..
Join Date: Aug 2009
Location: Melbourne, Victoria
Posts: 2,075
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How did those cars even end up in Australia to begin with? I mean who seriously looked at these cars and though "yeah, this will sell like hotcakes in Australia. Let's do it"?
That person better not have a job right now. |
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15-02-2011, 05:53 AM
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FF.Com.Au Hardcore
Join Date: Feb 2007
Location: North Coast, NSW
Posts: 4,012
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I'd say go for a Nissan Dualis instead....... looks similar, but likely about 1000% better.
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15-02-2011, 09:00 AM
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#6 | ||
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Tribal Elder
Join Date: Jul 2005
Location: Yarrambat
Posts: 2,278
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They had to go for the vampire theme because it actually sux.
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15-02-2011, 10:58 AM
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FF.Com.Au Hardcore
Join Date: Feb 2008
Posts: 2,312
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Quote:
 lies, damn lies and advertising
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My ride: 2007 Falcon Ute BF XR8 Orange, MTO. |
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15-02-2011, 03:11 PM
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#8 | ||
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Banned
Join Date: Aug 2007
Posts: 423
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SsangYong and Twighlight - That's a good combo.
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16-02-2011, 08:15 AM
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FF.Com.Au Hardcore
Join Date: Oct 2005
Posts: 589
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Quote:
If it had a half decent front end it would of sold like no tommorow. |
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Proof SSang Yong Vehicles Suck!!!!!! Twilight Ad
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