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Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
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| The Pub For General Automotive Related Talk |
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17-02-2012, 11:18 AM
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,308
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Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.
According to the marketing gurus at Adweek, Ford has placed a full-page advertisement in the 2012 Sports Illustrated Swimsuit Edition that includes a beautiful blue Mustang posing alongside what appears to be an equally beautiful and scantily clad model named Dalena Henriques. A quick Google search on her name, not surprisingly, brings up dalenahenriques.com as the top result. Here's where things get a bit tricky. It seems Dalena Henriques may not be a real person at all. A visit to her website shows the stunning brunette in pose after pose with the 2013 Mustang, and her face is never fully in the frame. The Mustang, though, is front and center in every single image. Clever, Ford. Very clever. My comment.. and we get fingers walking!!!!
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CSGhia Last edited by csv8; 28-06-2012 at 11:49 PM. |
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17-02-2012, 11:21 AM
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: The Shakey Isles
Posts: 3,428
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There is a red version too.
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17-02-2012, 11:33 AM
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,308
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CSGhia |
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17-02-2012, 11:45 AM
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FF.Com.Au Hardcore
Join Date: Oct 2010
Posts: 1,031
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camera needs to be 1ft more to the left.
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17-02-2012, 11:51 AM
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Resident AFF detailer
Join Date: Dec 2008
Location: Melbourne, VIC
Posts: 3,730
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Classic!
I got a laugh out of all the photo captions... "I'm excited - can you see it in my face?" "I love the new Mustang - you can see it in my eyes" (a shot of the car and her waistline) Good job Ford! 
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No longer an 'active' detailer. |
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17-02-2012, 11:54 AM
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#6 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2012
Location: outback S.A...hiding in a workshop
Posts: 3,513
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she obviously can't "FACE" the new ford.....fast exit this way is it, ..right... good.. I'll be off then!!
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--------------------------------------------------------------- G'day....I'm Dave, ...everyone calls me Poppa,..05.. B.A. Fairmont mark II... may your day's be filled with smiles, your life be filled with love, may your children know nothing but happiness and joy, cherish the memory of those who strove before us for they cleared the way, spare a thought for those who serve we owe so much to so many, life and the freedom to enjoy it is a special gift that can be taken away far too soon! |
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17-02-2012, 12:29 PM
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Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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The photo of her with the Cobra snake...
I can't say what I think on this forum, because it IS inappropriate...
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17-02-2012, 01:34 PM
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#8 | ||
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Go the Hogster!
Join Date: Sep 2008
Location: Brisbane
Posts: 2,518
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Nice Mustang
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Nitro XR50 - the last brand new one in OZ  first registered Oct 2011. |
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17-02-2012, 01:55 PM
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FF.Com.Au Hardcore
Join Date: Jun 2009
Posts: 18,988
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head like a robbers dog..??
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17-02-2012, 01:56 PM
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#10 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2012
Location: outback S.A...hiding in a workshop
Posts: 3,513
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possibly a face like the north end of a south bound camel ?????????
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--------------------------------------------------------------- G'day....I'm Dave, ...everyone calls me Poppa,..05.. B.A. Fairmont mark II... may your day's be filled with smiles, your life be filled with love, may your children know nothing but happiness and joy, cherish the memory of those who strove before us for they cleared the way, spare a thought for those who serve we owe so much to so many, life and the freedom to enjoy it is a special gift that can be taken away far too soon! |
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17-02-2012, 02:26 PM
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#11 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 2,063
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quite simply "sex sells" and hasnt changed for decades.
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17-02-2012, 02:30 PM
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#12 | |||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,308
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Quote:
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CSGhia |
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17-02-2012, 02:33 PM
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#13 | ||
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Banned
Join Date: Dec 2007
Posts: 3,290
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It's a computer generated model not a real person
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17-02-2012, 02:34 PM
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#14 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2011
Location: Gold Coaster
Posts: 1,307
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mabye she had a pimple outbrake.... lol
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17-02-2012, 05:35 PM
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#15 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2007
Posts: 601
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Does that mean under a Global one Ford that the walking fingers and Dalena will appear in an add together?
That could be interesting......
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17-02-2012, 07:46 PM
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Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Needs more falcon...
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17-02-2012, 07:57 PM
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Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,699
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Quote:
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17-02-2012, 08:03 PM
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#18 | |||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,308
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Quote:
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CSGhia |
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17-02-2012, 08:07 PM
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#19 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2006
Posts: 1,078
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There's a Ford in that ad. I didn't see it.
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17-02-2012, 09:29 PM
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Very clever. If only Ford Australia's advertising blokes had even a tiny fraction of Ford North America's advertising guys talents then maybe things wouldn't be so bad.
Some of the ads they do over there are brilliant. The Mustang field of dreams ad with a computer generated Steve McQueen is one that comes to mind. |
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18-02-2012, 12:20 AM
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Cynical Idealist
Join Date: Jan 2012
Location: Orlando, FL, USA
Posts: 1,512
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Well, Ford doesn't do its own ads. Ford hires an ad agency. I'm sure it's the same way in Australia.
J. Walter Thompson was Ford's US ad agency for decades, but I don't know if they still are. I can't find a picture of it on the web, but the ad that got me hooked on Mustangs was for a white 1984 GT convertible. It was an overhead shot. The interior was replaced with a swimming pool, and a gorgeous woman in a bathing suit (LeAnn Hunley, who was a soap opera actress at the time) was reclining in it. I sent in $4 and got a poster of it. That poster still hangs in my house!
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Your plastic pal who's fun to be with! |
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18-02-2012, 10:12 AM
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LIKE A BOSS 351
Join Date: Sep 2008
Location: Gold Coast
Posts: 2,779
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Quote:
Maybe you can tell us what you think of this one? 
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18-02-2012, 01:20 PM
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#23 | ||
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Former BTIKD
 
Join Date: Mar 2005
Location: Sunny Downtown Wagga Wagga. NSW.
Posts: 53,197
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'Max Headroom' in a Bikini ?
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Dying at your job is natures way of saying that you're in the wrong line of work.
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18-02-2012, 08:41 PM
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#24 | |||
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FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
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Quote:
Because you remember an ad, doesn't mean it persuaded you to actually buy the product or service in question - it might be because it was just really bad, which is what I would argue was the case with that particular Ford campaign. I don't have any K-Tel products either. Now if you are talking the original BA launch campaign, that is a different story, even the newspaper ads for the XD Falcon were really well done and stood out back in the day. |
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18-02-2012, 08:45 PM
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#25 | ||
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Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,699
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true, but an ad you remember is generally better than one you don't remember.
also, i wouldn't expect you to have anything positive to say. |
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18-02-2012, 10:41 PM
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#26 | |||
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
A bad ad can create negative thoughts and might turn away a prospective buyer. |
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FORD's Clever Sports Illustrated Swimsuit Edition ad..
Re: FORD's Clever Sports Illustrated Swimsuit Edition ad..
Linear Mode
