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| The Pub For General Automotive Related Talk |
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18-10-2012, 10:47 AM
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#121 | ||
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Regular Member
Join Date: May 2009
Location: Burra, NSW
Posts: 211
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If Ford is trying to sell a car to my Nanna, then this ad meets that brief.
Perhaps a 'cutting edge' car maker should/could have spent a million bucks (Farnham's fee) more wisely. Ford has an image problem - the market perceives the cars as old, dated, irrelevant, boring... so they align their new, modern, relevent and exciting features with an old, dated, irrelevent and boring pop star from the 80s/90s. Odd. Anyone born after '95 (gen iY) wont even know who he is so the song was enough rather than images of him loitering like a creepy hasbeen around the car! Keep an eye on the Gruen Transfer, I bet they rip this ad to shreads.
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Daily drive: 2000 AUII Fairmont Ghia I6 75th Anniversary Edition in Sandstorm In shed:1977 XC Falcon 500 250 Crossflow |
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18-10-2012, 12:11 PM
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#122 | ||
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and that's how it is
Join Date: Aug 2005
Location: Adelaide
Posts: 495
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You're the Voice is an iconic piece of home-grown Australian music, and should be required listening for all Australians. You don't need to like it, just to know it.
Ford are performing a community service for the nation! Personally I don't care how old he is, if he's still got the pipes, then he's still The Voice.
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1983 Ford XE Fairmont 2004-2009 2003 Ford BA Fairmont 2009-2010 2002 Ford BA Fairmont Ghia 2010 - 2014 2012 Ford FG MkII G6E 2014 - |
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18-10-2012, 09:10 PM
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#123 | |||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Quote:
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The Falcon is dead. Long live the Mighty Falcon. |
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22-10-2012, 06:17 PM
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#124 | ||
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FF.Com.Au Hardcore
Join Date: Jun 2009
Posts: 18,988
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*bam*
youre the voice.. ch10 news ad breaks... |
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22-10-2012, 07:23 PM
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#125 | |||
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Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Quote:
So they should use a forgettable, here and gone modern pop-star? One that fades into obscurity when the next fad comes along?
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22-10-2012, 07:25 PM
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#126 | |||
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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22-10-2012, 08:22 PM
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#127 | |||
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FF.Com.Au Hardcore
Join Date: May 2010
Posts: 1,730
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Quote:
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2011 FG XR6 Sedan |
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22-10-2012, 09:17 PM
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#128 | |||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Quote:
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The Falcon is dead. Long live the Mighty Falcon. |
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22-10-2012, 09:26 PM
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#129 | |||
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Barra Turbo > V8
  
Join Date: Jan 2005
Posts: 26,025
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Quote:
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-2011 XR6 Turbo Ute - Lux Pack - M6 -2022 Hyundai Tucson Highlander Diesel N Line |
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Re: Ford has a brand issue so who do they turn to........
Linear Mode
