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#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Ford axes the Puma except for the EV! The push to Ev’s will fail.
https://www.drive.com.au/news/petrol...4uXbNpyGHoxg7U
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CSGhia |
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#2 | |||
Donating Member
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Posts: 5,307
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Quote:
I thought Puma was popular enough to keep
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#4 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,618
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Imagine how well they would have done if they'd just sprung a small hatchback SUV off the Ranger platform. Called it the Ranga perhaps.
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I6 + AWD |
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#5 | ||
Donating Member
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Posts: 5,307
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Bronco even
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My Ford Family... 2014 GT-F, Manual, Kinetic with Black Stripes 2021 Mustang Mach 1, Manual, Velocity Blue |
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#6 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,618
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Red haired joke hidden in there, we are a persecuted minority lol
This quote: "Since the final Falcon and Territory were produced in 2016, Ford Australia has also dropped the Endura, EcoSport, Escape, Focus, Fiesta, Kuga and Mondeo names." How do you manage to get SUVs axed during the biggest shift in vehicle preferences, in favour of SUVs over cars, in the last 50 years?! They nailed it so well with the introduction of the Territory in 2004, the exact right product at exactly the right time - how have they failed so massively to arrive where they are now?! Should have kept making the Territory and invested in it.
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I6 + AWD |
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#7 | |||
Donating Member
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Quote:
![]() The territory had 7 seats and the genius team that replaced it with a 5 seat Endura just didn't read the market right. Ford has a history of pricing themselves out of the mid market SUVs post territory.
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My Ford Family... 2014 GT-F, Manual, Kinetic with Black Stripes 2021 Mustang Mach 1, Manual, Velocity Blue |
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#8 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,618
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The initial appeal of the SUV was it's higher driving position, and using car construction (monocoque) with it's nicer, more car-like driving & handling rather than ladder on frame and truck like handling, as had been the way in the 80s and 90s with things like the 60 series and Prado... Territory even came as RWD/AWD so you could choose if you wanted the offroad bits, and 5 or 7 seat so you could choose your space.
Territory at 39,990 at launch for RWD TX was a very good deal. I think they maintained that entry point, or close to it, until 2016?
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#9 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,640
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Lets replace a cheaper petrol powered car that is apparently not selling and has just been updated addressing a lot of the reasons why it isn't selling, with an EV which is very similar and a lot, lot more expensive in price.......right....ok
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2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
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#10 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Posts: 3,463
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Puma new base model about 33 k drive away
An entry Ford One Ford model that is affordable Possibly offering young buyers and female an entry to Ford New emission laws on the way The one litre petrol Puma has a co2 of 126 if my google checks were right Selling One litre Puma would have brought the Ford fleet co2 average down In the past Ford sold lots of Fiestas and Focus in the 17k / 25 k market Now that market is 30/35 k Ford just removed that option for Fiesta and Focus owners to change to another Ford Why drop Puma? It’s seems an illogical move. I was angry when Ford dropped Focus Now I m just numb I own a 22 Puma. |
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#11 | ||
Donating Member
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Posts: 12,173
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I'll keep this simple.........................Ford Australia are idiots.
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PX MK II Ranger FG XR6 FG X XR8 Mustang GT T3 TS50 - gone but not forgotten |
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#12 | ||
Donating Member
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Posts: 5,653
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#13 | ||
RS The Faster Fords
![]() Join Date: Feb 2014
Location: Westralia
Posts: 1,691
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Its a shame but no surprise to me, I can count on one hand the number of Pumas I've actually seen on the road.
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Escort RS2000 Restored factory a/c and alloys. TD Cortina Unrestored 35 000km 6cyl manual. Mk1 GT Cortina Project. FG XR50 Daily. |
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#14 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,028
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#15 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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#16 | |||
FF.Com.Au Hardcore
Join Date: Dec 2009
Posts: 3,463
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Quote:
The comparison was Puma v Yaris Cross Ford simply couldn’t get stock kept Puma a secret supplied 5 or so to dealers at times who used them as sales cars demo s and workshop loan cars then sold them as a demo 5/8000 km and made a $ Here on the Gc the dealer for Ford never seemed to have any Puma s So you can’t market or sell a car if you can’t get stock Same thing happened with Escape Little stock no marketing or sales push So it’s rip Puma Escape Focus Fiesta Mondeo No more ford Europe petrol cars |
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#17 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Fords 3rd best seller for January after Ranger/Everest I believe.
Strange timing. |
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#18 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,028
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Quote:
I'm talking about the demographics the Puma was targeting, Puma targeting 30-something female Millennials, Ford brand is for glass BBQ enthusiasts in orange shirts (Ranger) who try bully everyone on the roads, not for 30-something female Millennials. RAV4 - Has huge customer base of 30-something female Millennial buyers. |
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#19 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Posts: 3,463
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I m just guessing it’s something to do with the factory in Romania
With the update Ford EUR have dropped the St 1,5 6mt Setting up to produce a Puma Ev Prob means they have less capacity to make petrol pumas so Ford EUR tells Ford Ute Aus sorry no more Only guessing of course Awaiting comment from the guru JPD80 generally produces excellent commentary |
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#20 | |||
FF.Com.Au Hardcore
Join Date: Dec 2009
Posts: 3,463
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Quote:
They didn’t know it existed I just keep telling them it’s a secret Even my wife said she would be very happy with a puma One 30 something thought I had a Porsche Another 30 something thought I had an Aston Martin Glass bbq market Don’t think so cheapest ford after puma is an Everest at 52 k Nah Ford ate the Tradies Even leckies |
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#21 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,028
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Female 30-something Millennial
![]() Does anyone feel like buying me a RAV4 hybrid? I wish I could afford a RAV4 Ahhhhh I'd love a RAV4 but couldn't justify a car that big just for me ![]() Ford isn't converting this demographic into Puma sales, but Toyota is turning them into RAV4 hybrid customers hand over fist. See how they all know what the RAV4 is? |
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#22 | |||
FF.Com.Au Hardcore
Join Date: Dec 2009
Posts: 3,463
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Quote:
But Puma doesn’t compete with Rav 4 That’s the Escapes job Oh shirt the Escape has gone too |
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#23 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,028
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Quote:
Puma competes for the 30-something female Millennial, RAV4 wins the sales of the 30-something female Millennial Both cars, target the exact same customer, its not Ford who gets the sale, its Toyota. The size of the car, does not matter, both cars, compete for the same customer. |
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#24 | |||
Donating Member
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Posts: 12,173
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Quote:
That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.
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PX MK II Ranger FG XR6 FG X XR8 Mustang GT T3 TS50 - gone but not forgotten |
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#25 | ||
Donating Member
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Posts: 5,307
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I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser
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My Ford Family... 2014 GT-F, Manual, Kinetic with Black Stripes 2021 Mustang Mach 1, Manual, Velocity Blue |
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#26 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
Then both fall off a cliff within months. Powershift..never recovered |
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#27 | |||
#neuteredlyfe
![]() ![]() Join Date: Apr 2012
Posts: 10,527
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Quote:
The Laser was a good little nippy car that had plenty of relevant features that buyers wanted. The Focus, while a more refined car, was a slug of a thing that was sparsely optioned particularly in base model. Air conditioning was not even standard. A big problem with them was that the indicator stalk was on the left. You would be surprised how many people took that into consideration when looking at the Focus. Ford wanted to go upmarket with their small car range. The problem was that people buying these sized cars back in the early 00's were budget conscious and the price went from $19,990 to a tad over $25,000 overnight. |
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#28 | |||
Donating Member
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Posts: 5,307
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Quote:
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#29 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
Fiesta, and in particular, Focus, gained traction with the WS and LW2 examples that were best looking in class for mine. Timing/styling was right. Transmission, not so much. A nice WS Zetec still gets my attention. |
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#30 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 3,142
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Quote:
I can remember a hand ful of Euro ford owners on this forum back in the day absolutely piling on the Aussie built Fords for their quality control issues and recalls/warranty. Little did they know Focus/Mondeo diesel DPF and power shift trans we’re getting ready to say hold my beer. Don’t think they ever mentioned recalled/warranty again after that drama which likely contributed to the poor sales of Mondeo and Focus. |
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