New Ranger teaser vidz

[XR Martin]

There will be a lot more manufacturers out the door before Ford.
Honda, Subaru, Suzuki, Skoda, Nissan, Jeep, Citroën, Renault, Peugeot to name a few.

[Bossxr8]

Originally Posted by FTE217

I suspect a lot of us make judgement what you on the road around your daily movements……
Rangers I see plenty as well as Hiluxs and more than numbers prevail Navara…..
Ranger done very well - Everest what I see on the road is on one hand.
Fugly Prado opposite plenty.
I expect it varies wherever you are.
It sure hasn’t been a Prado killer But maybe this new one losing that rounded back end and a V6 sure is promising if the Ranger is as good as quoted.


Sent from my iPhone using Tapatalk

It will take time to really compete with Prado numbers. It took Ranger a good 6-7 years before it started to really compete with Hilux numbers. The positive thing has been Everest growth. It's continued to grow in sales every year since release, and has taken a big jump since covid. The 704 will only continue to add to the growth. It will get there eventually. The big advantage Toyota have is in fleet sales to mining companies. Big advantage there. Go to any mining town and you will see heaps of them. But the V6 adds something new, at least for a few years until Prado gets it.

Originally Posted by Ben73

I remember when the Ranger Raptor was released and a lot of people on AFF voiced their concerns with the tiny engine.

A handful of other member said stuff like "Ford know what they're doing, most people want a small efficient 4 cylinder in a Raptor 'performance' ute, Ford isn't going to put a bigger engine in it just to sell to a few enthusiasts"

Well I hope Ford realised they screwed up with this engine. They're only going to sell a handful to enthusiasts. Everyone will be opting for the 4 cylinder right?

Did you miss the part about the old Ranger not being able to take anything bigger than a 4 cylinder? It wasn't that they didn't want to fit a bigger engine, it was because they couldn't.

It's irrelevant anyway, cause the Raptor sold in bigger numbers than their original sales projections, so it was a success despite having a 2 litre. Maybe they actually know what they are doing.

[FTE217]

Originally Posted by Bossxr8

It will take time to really compete with Prado numbers. It took Ranger a good 6-7 years before it started to really compete with Hilux numbers. The positive thing has been Everest growth. It's continued to grow in sales every year since release, and has taken a big jump since covid. The 704 will only continue to add to the growth. It will get there eventually. The big advantage Toyota have is in fleet sales to mining companies. Big advantage there. Go to any mining town and you will see heaps of them. But the V6 adds something new, at least for a few years until Prado gets it.



Did you miss the part about the old Ranger not being able to take anything bigger than a 4 cylinder? It wasn't that they didn't want to fit a bigger engine, it was because they couldn't.

It's irrelevant anyway, cause the Raptor sold in bigger numbers than their original sales projections, so it was a success despite having a 2 litre. Maybe they actually know what they are doing.

Agreed re Prado - we know their Fleet business is huge BUT from my perspective in surburbia you see countless Prados the point I'm making.
They are swimming in both pools.
Everest needs to fill the surburbia pool - plenty of potential I expect with this new one, V6 should be popular for the family camper types etc for starters.
Stock stock stock will be the key.
By the way, my 4/5hrs of driving my parts today I came across the rare beast 1 x Everest lol.....

[Bossxr8]

Originally Posted by FTE217

Agreed re Prado - we know their Fleet business is huge BUT from my perspective in surburbia you see countless Prados the point I'm making.
They are swimming in both pools.
Everest needs to fill the surburbia pool - plenty of potential I expect with this new one, V6 should be popular for the family camper types etc for starters.
Stock stock stock will be the key.
By the way, my 4/5hrs of driving my parts today I came across the rare beast 1 x Everest lol.....

I see them all over the place. But you would expect that down here.

[jgmdat]

Funny how the only people that usually complain about the 2 litre engine are the ones that don't actually own one.

[Smoke Pursuit]

Fords biggest problem in Australia is the cost of euro models. They really get smashed when it comes to trying to be competitive on price which is why we have slowly seen cars like the Focus die. They have always had a high wholesale cost to Ford which has made it difficult for them to compete previously, but given the movement in car prices and the lack of discounting perhaps things would have changed for them now moving forward.



Supply on Escape has been nonexistent this year with only some new cars filtering through now. People want it but cant even test drive it atm due to no stock. My guess is they could easily sell 300 - 400 a month if they actually had them. Mustang is the same, no stock and a big order book at the moment. Another car that can comfortably sell 300 - 400 a month if supply was right.

[winkle]

Looking forward to ordering a Wildtrak with the V6 in a couple of years' time. Just hoping I can make it fit within my novated lease parameters. Current Wildtrak BiTurbo is 13 months old and 50,000 trouble free kms so far. This new ute looks the goods and is full of goodies, which might be upgraded by the time I get to order one.

[Rob 351]

Originally Posted by jgmdat

Funny how the only people that usually complain about the 2 litre engine are the ones that don't actually own one.

Absolutely. Chalk and cheese compared to the 3.2. Nothing against the 3.2 it’s a great engine, but the 2 litre is light years ahead in performance and refinement!

[DK30RB]

Originally Posted by Bossxr8

Ford has dealerships in 180 countries that sell Ranger. Some of those countries sell only a few hundred cars a year. Yet Ford still has a presence there. Cambodia (or was it Myanmar?) has one dealership in the whole country, and they sell less than 200 cars a year. So what makes you think Ford would pack up and leave here just because Ranger sales drop off? FFS have a think about it before you go rabbiting this crap.

How many brands sell less than 1000 cars a month here? Probably 1/2 to 3/4 of them. Maybe they should all pack up and leave

How big is the dealer network for those brands who sell under 1000 cars per month?
Lets see - Volvo 36 dealers
Skoda 42 dealers
Renault 58 dealers

A lot of the smaller brands are sub dealers sharing showroom and yard space with a bigger brand....

There are around 200 Ford dealers in Australia. If sales drop to around 1000 cars per month that will mean an average of 5 cars per dealer. I can't see that any Ford dealer would consider that a viable business....

Sure... weaker dealerships would close, then you have fewer service locations, less brand confidence. hmmm seems very familiar.

I'm not saying, wishing, or hoping ford follow Holden, i expect to keep buying Ford as long as they have a product i want. Can't ignore that from a business standpoint its risky relying on 1 product.

Yes ranger is sold world wide - but so were the Holden products - problem is - no one liked them in Australia and the brand tanked......

If suddenly there is a better alternative to the Ranger and sales plummet... then what?

New Ranger looks like a winner compared to other offerings available at the moment. I like it. Lets see how it compares when the others release their updated models....

[Fordman1]

Originally Posted by DK30RB

How big is the dealer network for those brands who sell under 1000 cars per month?
Lets see - Volvo 36 dealers
Skoda 42 dealers
Renault 58 dealers

A lot of the smaller brands are sub dealers sharing showroom and yard space with a bigger brand....

There are around 200 Ford dealers in Australia. If sales drop to around 1000 cars per month that will mean an average of 5 cars per dealer. I can't see that any Ford dealer would consider that a viable business....

Sure... weaker dealerships would close, then you have fewer service locations, less brand confidence. hmmm seems very familiar.

I'm not saying, wishing, or hoping ford follow Holden, i expect to keep buying Ford as long as they have a product i want. Can't ignore that from a business standpoint its risky relying on 1 product.

Yes ranger is sold world wide - but so were the Holden products - problem is - no one liked them in Australia and the brand tanked......

If suddenly there is a better alternative to the Ranger and sales plummet... then what?

New Ranger looks like a winner compared to other offerings available at the moment. I like it. Lets see how it compares when the others release their updated models....

I stopped reading at “Sales drop to 1000”. Nonsensical “what if” rubbish.

If Bruce Willis doesn’t blow up the Asteroid……

[Vesper Martini]

Many Ford dealerships already have subsidiary brands filling the gaps where they cannot get hold of stock, I think they are better managed than the Holden Dealerships.

The majority of Holden's sales were commodore, whilst other Brands were losing sales in large sedans they still managed to sell them well. But every other carmaker knew where that was heading.

Give ford some credit they wont be following the path of Holden. even if Toyota come up with an amazing V6 Hilux ford will still be selling the same ratio rangers to them as it stands.
But there is no amazing Hilux coming only speculation - Ranger will dominate - get on board

[Vesper Martini]

What I would like to see is a Monologue chassis version of the new Everest with IRS etc built at a lower price point
I appreciate its not that easy, but such a vehicle is missing from the current Ford line up.

and dont call it Endura for starters...

[csv8]

Rockhampton Holden dealer has taken on Peugot...

[Bossxr8]

Originally Posted by DK30RB

How big is the dealer network for those brands who sell under 1000 cars per month?
Lets see - Volvo 36 dealers
Skoda 42 dealers
Renault 58 dealers

A lot of the smaller brands are sub dealers sharing showroom and yard space with a bigger brand....

There are around 200 Ford dealers in Australia. If sales drop to around 1000 cars per month that will mean an average of 5 cars per dealer. I can't see that any Ford dealer would consider that a viable business....

Sure... weaker dealerships would close, then you have fewer service locations, less brand confidence. hmmm seems very familiar.

I'm not saying, wishing, or hoping ford follow Holden, i expect to keep buying Ford as long as they have a product i want. Can't ignore that from a business standpoint its risky relying on 1 product.

Yes ranger is sold world wide - but so were the Holden products - problem is - no one liked them in Australia and the brand tanked......

If suddenly there is a better alternative to the Ranger and sales plummet... then what?

New Ranger looks like a winner compared to other offerings available at the moment. I like it. Lets see how it compares when the others release their updated models....

The Holden products weren't sold worldwide though. GM pulled out of Europe 5 years ago, and India and South Africa, so that left Thailand and Australia/NZ as the only markets. That's what killed them. Ford sell in all RHD countries.

And even if sales do drop off, it just means a rationalization of dealership numbers. Which is already something that was done when local production stopped. It's just a non argument. And a dumb one. Sales could halve overnight and the brand will still be here ffs.

Ford have been either the 3rd or 4th highest selling brand in the country this year. What does that say about the other 40 something brands that Ford outsell? Should they all pack up and leave?

[Big_Daz]

Originally Posted by Vesper Martini

Many Ford dealerships already have subsidiary brands filling the gaps where they cannot get hold of stock, I think they are better managed than the Holden Dealerships.

The majority of Holden's sales were commodore, whilst other Brands were losing sales in large sedans they still managed to sell them well. But every other carmaker knew where that was heading.

Give ford some credit they wont be following the path of Holden. even if Toyota come up with an amazing V6 Hilux ford will still be selling the same ratio rangers to them as it stands.
But there is no amazing Hilux coming only speculation - Ranger will dominate - get on board

As soon as Holden went away from selling the decent Euro (Opel) stuff locally and turned to rebadged Daewoo Junk, it was the beginning of the end... Relying on sales in a segment that has done nothing but shrink didn't help... Comparing Ford to Holden is no longer relevant, one is still here, one isn't, its as simple as that.

You cant argue that Ford relies on 1 model for its sales, but is that really a bad thing, when that 1 model is either 1st or 2nd on VFACT Sales charts every month?? Sales are Sales, especially when the majority are Mid/High Spec variants (XLT/Wildtrack/Raptor) and in a model that's been on sale for 8/9 years?? The new one is a large step forward for the segment so I can only assume its sales will gain strength... I think Everest will poach sales as well once the new one is released with the V6 Diesel option....

Anyway, im just impatient for Release dates, specs and pricing to be released... Ive got a deposit/contract pending Price/Specs but even dealers cant tell me any more than that.. Apart from my salesman talking about May/June 22...

[Dr Smith]

Originally Posted by Vesper Martini

What I would like to see is a Monologue chassis version of the new Everest with IRS etc built at a lower price point
I appreciate its not that easy, but such a vehicle is missing from the current Ford line up.

and dont call it Endura for starters...

Could you mean monocoque chassis...problem is Ford have Ecosport (lets forget that one) Escape, Explorer, Edge, (Expedition is ladder-frame), and the Lincoln versions....and in China a long wheel-base 3 row Edge...and a model called Territory that is smaller but no relation...

[XR Martin]

Wagon version of the Maverick?

[Fordman1]

Originally Posted by Dr Smith

Could you mean monocoque chassis...problem is Ford have Ecosport (lets forget that one) Escape, Explorer, Edge, (Expedition is ladder-frame), and the Lincoln versions....and in China a long wheel-base 3 row Edge...and a model called Territory that is smaller but no relation...

You forgot ( and no I couldn’t be bothered looking for more ) Fiesta and Puma ( at least ).

[Ben73]

Originally Posted by jgmdat

Funny how the only people that usually complain about the 2 litre engine are the ones that don't actually own one.

Who buys a car they don't want?

I've driven one, not bad. Better than the 5 cylinder.

Originally Posted by Bossxr8

Did you miss the part about the old Ranger not being able to take anything bigger than a 4 cylinder? It wasn't that they didn't want to fit a bigger engine, it was because they couldn't.

That might be the case, but it wasn't the excuse that was getting thrown around here.

[simon varley]

Originally Posted by DK30RB

65% of sales relying on the success of 1 car...

so who are we talking about here? Dealerships? well they are almost all multi-franchise so they won't suffer. Ford Engineering? well if Ranger flops here then there are 180 other markets it is selling in. If it flops everywhere then that's more work for us fixing it, isn't it?

the only guys really likely to suffer are the sales and marketing type in Richmond. if we don't sell Fords then we don't need a marketing team. for everyone else its carry on as normal

[jpd80]

And here was me thinking that a 3.2 I-5 was longer than a 3.0 V6……

[Dr Smith]

Originally Posted by Fordman1

You forgot ( and no I couldn’t be bothered looking for more ) Fiesta and Puma ( at least ).

I was only listing suv-types...as Vesper's post referred to a possible Everest type vehicle using a monocoque chassis....what I did forget was Bronco but it's body on frame, while Bronco Sport is monocoque. (Escape-based)

[Franco Cozzo]

Originally Posted by simon varley

the only guys really likely to suffer are the sales and marketing type in Richmond. if we don't sell Fords then we don't need a marketing team. for everyone else its carry on as normal

Ford Australia has a marketing team?

I think they could use a refresh just quietly

[b0son]

Originally Posted by XR Martin

Wagon version of the Maverick?

I'd rather see a Raptor version of the Everest.

[Vesper Martini]

Originally Posted by XR Martin

Wagon version of the Maverick?

Would that be the Bronco sport? looks like its the same platform and also made in mexico.
but I read it has a shorter wheelbase than Escape - so too small

sadly no RHD planned anyway

[Vesper Martini]

Originally Posted by b0son

I'd rather see a Raptor version of the Everest.

That may eventuate, but at what price tag? RR is already up there.

personally I don't want/need the robustness 4WD ladder chassis and associated handling - not many do

[Bossxr8]

Originally Posted by Franco Cozzo

Ford Australia has a marketing team?

I think they could use a refresh just quietly

Do you watch free to air TV? There are Ford ads all the time advertising Ranger, Everest and Puma, and when they actually had supplies of Escape they had plenty of ads for those too. Then there is the pin point marketing like they were doing with The Block, where there were a lot of their vehicles highlighted on the show (yeah I know that show sucks, but it's one of the highest rating shows in the country).

On top of that I have also seen Ford ads on youtube etc.

IMO they have really lifted their game over the past few years. Their efforts are certainly comparable to Toyota, Hyundai and Kia. Which from my viewing seem to be the manufacturers who spend the most on advertising.

[Bossxr8]

https://www.drive.com.au/news/2022-f...viewed-online/

Some photos have come through with cars fitted with some of the dealer fit ARB accessories that will be available.

[Giant Cranium]

time to buy shares in arb!

[XR Martin]

Originally Posted by b0son

I'd rather see a Raptor version of the Everest.

With an Ecoboost.