April VFacts.. Falcon !!!!!! - Page 2

vztrt · 01-05-2012, 09:15 PM

Quote:

Originally Posted by Road_Warrior

Yeah but...the average buyer doesnt care for or watch the V8 taxi circus. So the "advertising" is kind of pointless.

So why put money in it at all??

Brazen · 01-05-2012, 09:16 PM

Disaster, there has been a big amount of demo and press Ecoboost and EcoLPI Falcons registered this month. Lucky they cancelled local Focus... Idiots.

Joe5619 · 01-05-2012, 09:20 PM

Quote:

Originally Posted by nstg8a

Well anyone who follows the V8SC's would realise ford makes a habit of advertising their new models on the windscreens... so it might make people think 'hmm, what's ecoboost?' And then do some research...

I think that is a big call.. I know DJR don’t have ford related stuff on there windows (forget what they have), but next time I see it, I’ll just think it is Ford’s next big thing, because I watch V8's & know Ford do this, even though in this case the sign has nothing to do with Ford!!

Predey: I agree a TV add will not make me buy a car, but it will definitely make me consider it & maybe put it on my "shopping list". Advertising at this stage for the Falcon is not about getting people to buy Falcon, it is about getting people to consider Falcon. It is up to the website, dealers, and test drivers, etc, etc to make the final sale.. And believe or not, most people buying cars, don’t visit Fords facebook account or read car magazines.

Poetic Justice · 01-05-2012, 09:27 PM

Heard it on the radio on triple M today.

No TV press though.

Shonky. · 01-05-2012, 09:34 PM

The placement of Ecoboost on its own up here would work beautifully if it was part of a broader campaign. Trying to familiarise people with the new marketing word for a product works well, but not in isolation.

Ecoboost needs a TVC and given the cost of the entire project is seems like serious false economies to save the $10k or so a pop for a prime time one. Hell even a cheaper timeslot would be better than nothing

jpd80 · 01-05-2012, 09:43 PM

And the day Ford gives up trying is the day the ship truly sales...

I'm curious to see Focus sales for last month, has anyone posted them yet?

turbodewd · 01-05-2012, 09:47 PM

what were last months Falcon and Terri sales figures?

jpd80 · 01-05-2012, 09:50 PM

Quote:

Originally Posted by turbodewd

what were last months Falcon and Terri sales figures?

Around 1,000 and 1100 respectively, no precise figures just yet, news takes a few days before release

XR6Naranja · 01-05-2012, 09:54 PM

The problem I'm finding is a lot of you say "Stupid TV ads don't make people buy cars".

But not realizing why we are generally the ones to say it, why because we are all into cars, we love cars, we modify cars...

So we all don't just watch and ad that tells us nearly nothing that we are interested in and just buy it, because if they made ads for the car enthusiast it would be full of specifications that we would be interested in wouldn't it.

TV advertisement works for people who want features like cruise control, maybe a touch screen with navigation, maybe they want blind spot safety features, these type of people generally aren't interested at all in if it's a straight six, if it's turbo charged, if it's quick down low.

But it really goes back down to Ford doesn't try hard enough for sales all round.

Ford's great, but they need to approach things better.

jpd80 · 01-05-2012, 10:08 PM

Well, I for one think the latest bunch of ads are perfect for what Ford is trying to achieve,
especially given the restricted volumes of imports they have to work with..

imugli · 01-05-2012, 10:12 PM

First of all, two words. Diesel. Falcon.

Now the reality... FoA don't need to advertise Falcon at all (and I would even imagine they don't WANT to). What they need to do is ark up and get decent stock numbers of Focus, Mondeo and Ranger. These are the vehicles people want and as soon as FoA can give them to them, they'll pull the plug on Falcon and Terry. They won't be the first manufacturer to take money from the Govt and run, either. As soon as they can get to the level where projected profit without local production is equal to or greater than projected profit with them, it's lights out. Regardless of any announcements or sentimentality. We've seen time and time again that One Ford doesn't allow for sentimentality, just good business sense.

**PepeLePew** · 01-05-2012, 10:20 PM

Be interesting to see how many Rangers Ford could move if they could match demand and supply.

Smoke Pursuit · 01-05-2012, 10:23 PM

Quote:

Originally Posted by PepeLePew

Be interesting to see how many Rangers Ford could move if they could match demand and supply.

Potentially 1500 per month, if not 2000.....

5 star ancap is what everyone is looking for.

Nikked · 01-05-2012, 10:25 PM

Rangers seem to be sprouting up everywhere...

Seen more new Rangers then Hiluxs...

jpd80 · 01-05-2012, 10:25 PM

Quote:

Originally Posted by imugli

First of all, two words. Diesel. Falcon.

Now the reality... FoA don't need to advertise Falcon at all (and I would even imagine they don't WANT to). What they need to do is ark up and get decent stock numbers of Focus, Mondeo and Ranger. These are the vehicles people want and as soon as FoA can give them to them, they'll pull the plug on Falcon and Terry. They won't be the first manufacturer to take money from the Govt and run, either. As soon as they can get to the level where projected profit without local production is equal to or greater than projected profit with them, it's lights out. Regardless of any announcements or sentimentality. We've seen time and time again that One Ford doesn't allow for sentimentality, just good business sense.

Funny you mention "One Ford" in the same breath as your opinion that Ford is still running the "falcon Motor company"
the moment they move away from Falcon being the main game, people want to kill it right or wrong but the locals play a part.
and that being, their incremental value to the bottom line is still important, and there's still no replacements that can do better..

Smoke Pursuit · 01-05-2012, 10:27 PM

Quote:

Originally Posted by Nikked

Rangers seem to be sprouting up everywhere...

Seen more new Rangers then Hiluxs...

Ford is struggling to get 800 Rangers out a month... Toyota still sells 2200 + a month...

Most of them must be sitting in the mines I reckon, because you don't see many Hilux's in the real world.

Nikked · 01-05-2012, 10:30 PM

IM sure Ford will be looking towards future sales increaseing...

Nothing worse then culling a line then having the market pick up again. All the work ford are doing now is not for the FG, but for the next falcon.

jpd80 · 01-05-2012, 10:31 PM

Quote:

Originally Posted by DASH GT

Ford is struggling to get 800 Rangers out a month... Toyota still sells 2200 + a month...

Most of them must be sitting in the mines I reckon, because you don't see many Hilux's in the real world.

Our company has had Hiluxes on back order since last November, latest update is sometime in June..

Nikked · 01-05-2012, 10:32 PM

Quote:

Originally Posted by DASH GT

Ford is struggling to get 800 Rangers out a month... Toyota still sells 2200 + a month...

Most of them must be sitting in the mines I reckon, because you don't see many Hilux's in the real world.

See alot hiluxs around with the telltale yellow stripes and orange flags...same with rangers.

Still seems Farmers prefer the Hilux though...

flooded one · 01-05-2012, 10:35 PM

Quote:

Originally Posted by DASH GT

Ford is struggling to get 800 Rangers out a month... Toyota still sells 2200 + a month...

Most of them must be sitting in the mines I reckon, because you don't see many Hilux's in the real world.

i still see a fair few new hiluxs getting around but the ute i've seen a huge jump in numbers getting around is those new tritons. do occasionally see the odd ranger. mainly as council utes thou.

Smoke Pursuit · 01-05-2012, 10:44 PM

Quote:

Originally Posted by wildrider

i still see a fair few new hiluxs getting around but the ute i've seen a huge jump in numbers getting around is those new tritons. do occasionally see the odd ranger. mainly as council utes thou.

I think they send most of those Mitsubishis down the road from you to Pittsworth... No idea why but everytime i go through that place they have a ******** of tritons sitting around the place.

I think farms go for Tritons, simply because of the warranty and cheap buy in.

nstg8a · 01-05-2012, 10:54 PM

Quote:

Originally Posted by Joe5619

I think that is a big call.. I know DJR don’t have ford related stuff on there windows (forget what they have), but next time I see it, I’ll just think it is Ford’s next big thing, because I watch V8's & know Ford do this, even though in this case the sign has nothing to do with Ford!!

how does the sign have nothing to do with ford?

its a tm'd ford name, on a ford backed race team's car, which coincidentally is a ford... what am i missing?

its an extremely cheap way of getting the ecoboost name onto the tv screens every couple of weekends...

Joe5619 · 01-05-2012, 11:24 PM

Quote:

Originally Posted by nstg8a

how does the sign have nothing to do with ford?

its a tm'd ford name, on a ford backed race team's car, which coincidentally is a ford... what am i missing?

its an extremely cheap way of getting the ecoboost name onto the tv screens every couple of weekends...

Your first line says it all & my point exactly!!

What you are missing is that you already know what Ecoboost means, so the sign is pointless to you. If you didn't know what Ecoboost means, it would be pointless to you too. The word Ecoboost on a window does not mean much & as no link to Ford at all unless you know what Ecoboost is. Just because it is on a Falcon does not mean it is Ford related, as I pointed out DJR does not have Ford related signed on there windows. If there was more advertising around for Ecoboost & the word itself become more common & a brand itself as such, then I'd agree with you, but as it stands it is pretty useless.

By I guess it is costing Ford nothing as they would have just have Ford anyway, so better than nothing at least..

Windsor220 · 01-05-2012, 11:33 PM

Quote:

Originally Posted by nstg8a

i think people are blind, or have very short memories... theres more to advertising than just an ad on tv...

ive seen big newspaper ads for terri and fg2, plus ecolpi

as for ecoboost... hmm what do you think they just had all those journos hammering the eb's round will do? all the next few mags should have reviews in them, then theres...

image

People who watch the V8s already know about Falcon. And putting Ecoboost on the windscreen isn't going to do anything. For all we know that could be one of the non car related sponsors that nobody knows about.

Newspaper ads would do little as people would just skip the page and not only that, papers are dying. Everything is on the internet now.

flooded one · 01-05-2012, 11:45 PM

Quote:

Originally Posted by DASH GT

I think they send most of those Mitsubishis down the road from you to Pittsworth... No idea why but everytime i go through that place they have a ******** of tritons sitting around the place.

I think farms go for Tritons, simply because of the warranty and cheap buy in.

it wouldnt suprise me that. you do see them being driven by people that work in agriculture. that warranty sounds alright thou. another reason why they would be buying them.

1TUFFUTE · 02-05-2012, 02:32 AM

that specific spot on the windscreen for the FPVs is ALWAYS reserved for ford or any new models coming out...always...and people know this...all the other teams including the ford teams have mostly just ford at the top.

read somewhere that FORD and MAZDA where forking out 50mil together to help modify the overseas plants to boost the numbers they can import...for the RANGER that is

jpd80 · 02-05-2012, 04:39 AM

News from USA in April sales of:

Police Interceptor sedan: 547
Police Interceptor utility: 667

Caprice: 174

aualright · 02-05-2012, 08:09 AM

What's advertising for when it comes to cars? Image, boring technical detail or driveaway specials?

I think Ford needs to be more concerned with re-building their reputation in the market beyond us Ford people. As sickening as the Holden adverts are (warm and fuzzy), it enhances their brand. The 'Have you driven a Ford lately' campaign way back was successful for these reasons.

I saw a BMW M5 advert the other night and thought, how many people can actually afford this? Why would they bother spending the money on a TV advert for perhaps 10 people? Perhaps so 3-series drivers feel connected to the machine that is the M5?

Ford has such a rich history globally and we need to tap into that. Shelby Cobras beating Ferraris, GT-40 is a reknowned supercar and recently the Focus RS is a class leader.

I certainly agree adverts for driveaway XR6's tarnish the brand. Ok for newspaper and internet adverts, but not TV. The associated costs with TV advertising should be kept for brand awareness rather than technical detail or discounted prices imo.

****

aussie muscle · 02-05-2012, 08:16 AM

Quote:

Originally Posted by prydey

so the mazda3 is conquering due to all the ads mazda run, telling everyone about the car huh?? i must be in a black spot as i'm not getting them here. if i am, do you think they are telling me about what sort of engine is in it??

you are, mazda run car ads often, ever seen the cheetah running down the road? (second only to jeep in frequency). they don't say anything about the engine, just that it's a fun car to own, and it's both powerful and economical.

duaned · 02-05-2012, 08:32 AM

Screw the advertising. In my opinion non-enthuiast car people a similar to a herd of sheep. One person buys a Mazda 3, says how good it is and others follow. Many people I have spoken to have bought one because a family member or someone they know own one, said how they are happy with it, and with so much choice of vehicle in australia it simply makes the buying decision more easy. Some friends of ours recently took delivery of a 3 (sold their RAV4 for it) and didn't even consider any other brand of car, not even a test drive of another make. I asked, "Why did you downsize to a Mazda 3 when there is better cars available in this segment?" Their reply, " It's not the No.1 selling car in australia at the moment for no reason, a real no brainer."
Mmm, interesting.