New anti-speeding advert

[MAGPIE]

Ford not happy about this advert....

Ford wants $2m road safety TV ad written off
5:00AM Sunday September 16, 2007
By Shayne Currie
Ford says the car in LTNZ's new road safety ad is clearly identifiable as a Falcon, much to the manufacturer's anger.

Ford says the car in LTNZ's new road safety ad is clearly identifiable as a Falcon, much to the manufacturer's anger.

The Ford motor company has hit the roof over the latest anti-speeding television ads, in which a late-model Ford Falcon loses control on a rural road and somersaults into a ditch.

The company wants the $2 million ad to be removed from air immediately and has called in its lawyers, who may seek a possible High Court injunction.

The ad, which started screening last Sunday, shows a middle-aged man at the wheel of a Ford Falcon. It is designed to initially seem like an ad for a car - until the spectacular wipe-out. Ford says the ad has similarities to its own campaign for the Falcon XR6 three years ago.

But LTNZ is defending the new ad and has told Ford it won't be pulled. "We are on hugely solid ground," said LTNZ advertising manager Paul Graham.

LTNZ says speed kills 120 people a year and injures another 2600.

Although the car's Ford badge and other insignia have been removed from the vehicle in the advertisement, Ford says the car is clearly identifiable as a Falcon.

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"We do have concerns which we are raising with LTNZ and we are looking at our marketing, legal and PR options," said Ford spokeswoman Clare Ponton. "We take customer safety very seriously ... the new XR6 will have dynamic stability control, the new Mondeo has knee bags ... that's why we are so concerned about this."

Ponton said feedback about the ad from Ford customers and even the odd Holden driver had been negative. One longtime Ford fan said she was "horrified to see the ad" and had questioned how a car had gone off a dry road, on a clear day, with no other traffic around and travelling at what seemed like a reasonable, legal speed.

Ponton said the ad breached a longstanding agreement between the Motor Industry Association and LTNZ - that manufacturers and models of cars used in road safety ads were not identified.

MIA chief executive Perry Kerr said the ad was particularly disturbing when LTNZ was asking manufacturers to include stability control on all new vehicles - for which there had already been a huge pickup by manufacturers.

"That's the next big initiative to save lives ... and here they are potentially picking on a model that has got it. We're not happy. We're disappointed."

But Paul Graham of LTNZ said the ad had been extensively researched in audience tests - both before and during its production - and there had been no issues.

"We set it out to make it look like a car ad - yes. We're obviously trying to make it fit in that same space, but there was never any intention to emulate their ad; just to be generic.

"Car ads are all very similar, in showing the driver enjoying the moment, the curving road ahead of them...

"We are after an audience that likes a performance car, enjoys the moment of driving, considers themselves a superior sort of driver - it's the area we want to be."

Graham expected the ad would be on screen for the next 12-18 months.

He said he was "not absolutely certain" of the agreement between LTNZ and the MIA. "Perhaps it's a gentleman's agreement... we made all efforts to make them non-identifiable, in general."

[XR8putts]

And Also Here:

Something's about to hit the fan!

Ford wants speeding ads taken off air
Sep 16, 2007 12:52 PM

Ford wants the latest anti-speeding TV ads taken off the air, because it thinks they give its cars a bad rap.

The Land Transport commercials feature what looks like a late-model Falcon losing control on a rural road, and somersaulting into a ditch.

Ford wants the ads pulled immediately, and has called in lawyers to consider a High Court injunction.

Spokeswoman Clare Ponton says although the cars badge has been removed, the vehicle in the ad is almost identical to the one in Ford showrooms.

She says the model on New Zealand roads has a feature called Dynamic Stability Control.

And she says that is where the real problem lies - because Ford believes the ad misrepresents their vehicles.

Ponton says the ad is in breach of a long-standing agreement that models of cars used in road safety ads aren't identified.

[MAGPIE]

She says the model on New Zealand roads has a feature called Dynamic Stability Control.

And she says that is where the real problem lies - because Ford believes the ad misrepresents their vehicles.

Did the original BA XR6 have DSC.... I don't think so !

So it doesn't misrepresent a BA XR6 and with a B reg plate it is an early BA.

[The Stylist]

It's unfortunate that they used the BA in the advert, I would have liked to of seen the LTNZ use a car that isn't currently in production such as a EF, VT, or Magna as the BA and current BF still look similar visually.

I don't mind that they made it look like a car advert, however some parts like the use of the tiptronic auto are too close for comfort compared with the original BA advert.

Magpie, you are correct about the BA not having DSC. However like I said above, the BA and BF still look very similar in the public eye, and therefore Ford do have some justified concerns with the advert.

[new2ford]

Ford also has an unexpected ally in this one in Clive Matthew-Wilson, publisher of the Dog & Lemon Guide. He is normally very pro Toyota in the car reviews but in this case he has pointed out that most of such accidents in NZ are caused by younger drivers in Japanese cars, while the typical older drivers of Falcons are rarely involved in such accidents. I hope Ford goes for the legal jugular on this one.

[EA Bogan]

im reasonably sure in France there are minimum speed limits on the highways as well as maximum..its something like max 130 min 100..a very good idea imo..but not as good as autobahns which still manage to be safer than american roads..all those powerful supercars, muscle cars e.c.t. the americans have crippled by 65 mph speed limit..

[DOC]

All i will say about speed on the highway is, we all should drive battery powered duracel cars that all do the same boring speed as the govt run campaign of making us believe speed kills is nothing more than a cover up for their community virus, otherwise known as a speeding ticket / revenue raiser

On the highway today for hours at the legal speed and wow how boring and sedate it is these days n times to travel at such low speeds in cars built and designed better than ever before on far better roads, picking zits of my backside would have been more fun.

Give us those uropean road rules at least they can work a sweat up, and as above owning anything other than a duracel car these days you need protection from the mundane laws that spread the speed camera disease.

[fairBA]

Prefer the English add....
http://video.google.com.au/videoplay...arch&plindex=1

[The Stylist]

Bringing this thread back from the past, I noticed tonight that the advert has been re-aired. I thought Ford NZ managed to get it taken off air, or am I incorrect?

[Sloth]

Sorry, I have no idea. But I also noticed, it has been back on for a week or so now.

[XR8putts]

Yeah it is back, and it ****es me off the way they copied the original "Can't Get Enough of This" BA ad where he kicks back through the (then) new Tiptronic auto.. and the rest of it.

[DanielXR8]

All that ad told me was that Kiwi drivers in XR's on New Zealand roads, cant drive as well as Aussie drivers in XR's on Kiwi roads - even with five years of practice since they first saw an Aussie driving a BA there.

[MAGPIE]

Originally Posted by DanielXR8

All that ad told me was that Kiwi drivers in XR's on New Zealand roads, cant drive as well as Aussie drivers in XR's on Kiwi roads - even with five years of practice since they first saw an Aussie driving a BA there.

Really... :

All it told me was be careful out there, NZ's roads are mined & here I was thinking NZ was against mines !

[DanielXR8]

Originally Posted by MAGPIE

Really... :

All it told me was be careful out there, NZ's roads are mined & here I was thinking NZ was against mines !

Sailed over your head that one. Maybe they do need the ad.

[gz1]

Originally Posted by Sloth

It annoys me how minimal the damage is. If they're going to crash a clean BA XR6 why not go nuts and put it in a horrific accident, completely destroying it instead of a just gently rolling down a hill onto its roof. :togo:

Come on guys, if the crash was too realistic it may actually deter someone from speeding, and that would be a real revenue loss. This way people think that they would just walk away from a high speed crash with minimal damage and continue to generate revenue. In the meantime the Gov sits back and claims they have done their best to stop the carnage

Originally Posted by Dan635

Furthermore - Why are the RTA targeting Ford? Recent hoon law statistics saw more than 60% of vehicles seized were commodores. I hope for catch on to this, and try to sort this issue out before it goes further and their company name gets tainted.

This should be obvious. RTA are trying to even out the imbalance by encouraging ford drivers to speed (see above).

P.S. If anyone thinks this is a serious post you need a reality check :evil3:

[phillyc]

This ad has been run in NSW by the Road Toll Authority for several years.

It is at least 3 years old.

[stockel]

On the news the other night I saw a segment on the new 'hoon hotline', two things I found interesting;

1) A policeman gets interviewed and says something to the effect of "When people see other drivers on the roads doing something dangerous, they will feel better if they can use the hotline".

I had to laugh when I heard that, personally I would have thought they would prefer a greater police presense on the roads, by the way not having a go at the policeman I am sure he was saying what he was told to say, probably agrees with me truthfully.


2) Someone being interviewed (could have been the same policeman), says "As long as there are men in cars, there will be hoons".

And aren't government glad! So they are admitting that unless something preventative is done (legal offstreet drags etc etc), nothing will change including (importantly) revenue.


Anyway nothing new here I guess.

[Abacus]

Originally Posted by alstar5

On second looks, maybe it is a little too close to the original, which can be found here:
http://www.youtube.com/watch?v=_5qg9BjER6o

At least that BA has a sunrooof. FG ad won't be able to show the same thing.

[MAGPIE]

Originally Posted by The Stylist

Bringing this thread back from the past, I noticed tonight that the advert has been re-aired. I thought Ford NZ managed to get it taken off air, or am I incorrect?

Now you can buy the car on Trade Me

http://www.trademe.co.nz/Trade-Me-Mo...-163597553.htm

[Bobman]

What a waste of a perfectly good XR.

[Fev]

Originally Posted by sleekism

Is it just me or does that AU ute make you feel like speeding.........

Same as the hoon one makes me feel like burnouts

that wasnt a hoon one. it says "Speeding.. No one thinks big of you" at but not one of the drivers in the ad were speeding, just bad driving(ie driving through a pedestrian crossing, attempting to drift the VL etc).. just makes you think nice work morons - Glad to see our tax dollars spent well! Cant even get a god damn ad right!

[StAndArdAU]

Advert for the new hoon laws has a new Holden ?clubby? racing a BF ford through some winding street until they are stopped by a giant wireless telephone across the road.

Why dont they ever use Rice cars in their adverts?! like a Rex or EVO or something of that nature? they seem to be declaring that all hoons drive aussie sedans. And god im sick of watching that bloody VL commodore do that powerslide out of that intersection on Today Tonight. MAybe the new laws are working, coz they cant get anymore new footage!?

[Foylema]

Why crash a XR6 :( lol, It's up on Youtube guys...

http://au.youtube.com/watch?v=ylJqhW7CS_4

[Foylema]

Really Is it on TV Yet??

Originally Posted by StAndArdAU

Advert for the new hoon laws has a new Holden ?clubby? racing a BF ford through some winding street until they are stopped by a giant wireless telephone across the road.

Why dont they ever use Rice cars in their adverts?! like a Rex or EVO or something of that nature? they seem to be declaring that all hoons drive aussie sedans. And god im sick of watching that bloody VL commodore do that powerslide out of that intersection on Today Tonight. MAybe the new laws are working, coz they cant get anymore new footage!?

[Serial_Fool]

That poor Kiwi didn't stand a chance even if he was speeding. THERE IS LAND MINES ON THE FIGGEN ROAD.

Seriously though, the crash could of been alternatively caused by a shard of glass piercing a tire or a kangaroo/ Kiwi bird running infront of the car.

[deesun]

At least it's targeting innapropriate speed rather than just a few kph over the speed limit. Like those 10kph over adds.

[outback_chick]

I heard they cant advertise speeding.....maybe that's why its always inappropriate driving...

[xbgs351]

I saw that add in New Zealand a couple of weeks back. The bit that pricked my ears up was "When you push your speed on corners, there's less room for error. There's more force taking you off the road and less keping you on it, and there's no warning".

What a heap of crap. Firstly if there is more force taking you off the road than keeping you on it, you have already lost control. Secondly there is warning and the theory behind it known as slip angle is very well known. Quoting from Fred Puhn's book on suspension about the subject of slip angles "There is no abrupt transistion between a tire holding its grip and a tire losing its sideways grip".

[Biggav]

Originally Posted by foylema

Really Is it on TV Yet??

yeh mate its on telly here in perth its one of the members from Perth Falcons Car Club WA Anti Hoon Advert not sure if its up on youtube yet cant access it through work servers.

[azaxr8]

Originally Posted by StAndArdAU

Advert for the new hoon laws has a new Holden ?clubby? racing a BF ford through some winding street until they are stopped by a giant wireless telephone across the road.

Why dont they ever use Rice cars in their adverts?! like a Rex or EVO or something of that nature? they seem to be declaring that all hoons drive aussie sedans. And god im sick of watching that bloody VL commodore do that powerslide out of that intersection on Today Tonight. MAybe the new laws are working, coz they cant get anymore new footage!?

youtube link anyone?