Ford media marketing buget is it tiny in comparission to Holden & Toyota?

[monaroCountry]

Is it just me or is every Holden ad pathetic?

Its not just you, they do suck. Not very creative or witty.

[1TUFFUTE]

zero ...thats funny :yeees:

[Lagom]

Originally Posted by Boss 290

but i see no problem with them showing the cars roots and its history but then also stating that the new falcon is more aussie then the comodore. they could say they have the best of the world. the new falcon has history from the usa being cousins with the mustang and gt-40 (true race legends) and being ford the first car manufacturer, they could also talk about how they have the german precison (with the zf) and the aussie design and built right here and the engine built right here unlike holden...all for an aussie price. it sounds like great value

The Fairmont Ghia ad eludes to this - basically all these European virtues are now available in an Australian built car.

Originally Posted by MeestaNob!

Fact: I've seen the new Ghia add ONCE since BF2 came out.
Fact: I've seen a BF1 add ever except for the ute commericals. How many families can fit in a ute?
Fact: FPV Haven't advertised on TV since mide 2005.

Instead of spending LESS on things they need to spend MORE. Spam the commerical networks and ditch the radio crap.

FPV hardly sell any cars, I can see why they target their buyers via specialised media.

One thing - what TV shows do you watch, because that'll influence whether you see ads or not. If you're in the target market for a certain product, you'll probably see it.

[uranium_death]

ADvertising on TV as much as Toyota and Holden is pointless as I think it's a mental mindset that Australians see Holden as, "Australia's Car", and people from different cultures love Camrys (I counted).

Many of these "Holden nuts" see the Ford as an American car. Funny...you'd all know that the Commodore wasn't wholly Australian designed until the current model while the Falcon has been unique since the XA. But nobody wants to know that one. The truth burns.

Ford could turn the tables and use that fact...for the past (almost) 35 years the Falcon has been Australian designed and built, while the Commodore has been proudly Australian designed since 2006. Australia's car my bottom!

[Lagom]

Originally Posted by uranium_death

Ford could turn the tables and use that fact...for the past (almost) 35 years the Falcon has been Australian designed and built, while the Commodore has been proudly Australian designed since 2006. Australia's car my bottom!

Do people in general care though?

As tariffs have fallen, we've seen local car sales fall further and further. People are often told to 'Buy Australian', but I suspect most people don't care - if what they want comes from overseas, they'll probably buy it.

[Ryan]

Originally Posted by uranium_death

ADvertising on TV as much as Toyota and Holden is pointless as I think it's a mental mindset that Australians see Holden as, "Australia's Car", and people from different cultures love Camrys (I counted).

Many of these "Holden nuts" see the Ford as an American car. Funny...you'd all know that the Commodore wasn't wholly Australian designed until the current model while the Falcon has been unique since the XA. But nobody wants to know that one. The truth burns.

Ford could turn the tables and use that fact...for the past (almost) 35 years the Falcon has been Australian designed and built, while the Commodore has been proudly Australian designed since 2006. Australia's car my bottom!

You know what else is funny?

Up until 3 years ago, I had no idea that Commodores, were actually a re-designed Opel.

Only internet forums exploited this fact.

Alot of the people that believe, that Commodores are more Aussie, don't come onto car forums like these.

At the end of the day, I don't really care what's more Australian. Both are built and sold here and that's enough for my judgement.

I've never once claimed my car to be more Aussie, then the same year Falcon. It has a Jap engine FFS. lol

[vztrt]

Originally Posted by Dave_au

With the recent reduction in shifts, Ford is probably at the stage where the plant is at near operational capacity without the extra shift - which will insight a whole lot more expenditure than what Ford needs.

Ford are struggling to sell cars and they need to make less of them so they don't lose as much money. Ford hasn't been running at 100% for a while now.

Originally Posted by Lagom

One thing - what TV shows do you watch, because that'll influence whether you see ads or not. If you're in the target market for a certain product, you'll probably see it.

You'd assume if people on a Ford forum that like the product and are potential buyers would be your target audience. So if they don't see or don't register for the add than whats that say about ford targeting the correct people?

[Lagom]

Originally Posted by vztrt

You'd assume if people on a Ford forum that like the product and are potential buyers would be your target audience. So if they don't see or don't register for the add than whats that say about ford targeting the correct people?

Not at all. Some would say that would only be preaching to the converted anyway

It depends on the product. Every model has different targets, even sub variants within the range.

I think it'd be fairly reasonable to say there is a bias towards performance based RWD Fords on this forum.

Just looking at what it is, the style of the ad - it's obvious that Fairmont Ghia is after a different customer base.

People say there are hardly any Ford ads. Australia was drowning in bloody Focus ads and yet the same complaints came through - forum demographic not the target, perhaps? Just depends on the media you consume.

Advertising is more than TV too.

[JBomb3000]

Originally Posted by b2tf

I dont think it's smaller than other companies, I think they just spend it in different areas and using different methods.

I agree, but overall i think ford adds generally suck compared to holden and toyota. I think ford need a new add agency

[phillyc]

Ford Fiesta and Focus are receiving a bigger slice of the advertising budget. So they should be. They are two two areas of excellent growth.

The German engineering of those two is being pushed, but they also IMO need to highlight the features and most importantly the dynamic ability. Ie its very fun to drive and how this handling adds to your safety.

Falcon really needs to be pushed from an economy, performance and handling POV. The economy is officially 0.3L per 100km worse than Aurion but it craps over the 380 and VE. In the most recent Wheels test, Falcon was the most economical.

The Aurion is roundly criticised by Wheels / Motor for its pathetic chassis and over reliance on the electronics (which are set at a lower than lowest common denominator level) and it's inability to put the power to the ground particularly from rest and sharper turns (ie into the street) and through the bends.

Point out something along the lines of Aurion may be promoted as reading the read, but it's modest chassis engineering means that it needs ESP to cope with a road the Falcon handles

Why not use quotes from Wheels / Motor just as Holden and Toyota do.

ie "Aurion is a convincing loser through the twists." and the Falcon "Minimal understeer, controlled bodyroll, supple ride and well-weighted steering. Falcon is hard to fault"

During a 4 car test including Falcon, Berlina, 380SX, Aurion the Falcon was the most economical on test.

"Fords straight six pumps out a healthy 190kW and the most torque at 383Nm" and the "Holden delivers 180kW but can only rustle up an unimpressive 330Nm"

"Objectively, though, the Berlina is still well behind the others, particularly Falcon (and Aurion) when pressing on from 80kmh."

"Not that the (Holden's) four speed auto helps... Left in drive, the huge gaps between ratios results in some ugly kickdowns.. and the constant swapping between ratios becomes annoying"

"For an exact opposite reaction look no further than the Falcon fitted with the ZF six speed. This is one clever auto, operating unobtrusively when tooling around town and yet instantly on the pace when the stakes are raised."

"Bottom of the handling heap is undoubtedly Aurion, which suffers from lack of precision in almost every area and excesses of a nose heavy FWD chassis in others."

Etc etc. Hammer them I say.

Play up to the Ford strengths of Durability, Value, Fun and Handling precision across the range of Fiesta, Focus, Falcon, Territory. It is the best handling range of cars available in Australia, bar none.

[marcosambrose]

The best Australian Car ad ever was the BA Falcon with the 'can't get enough of this' tune.

Without a doubt and hands down winner based on broader market appeal, cinematography, audio/visual enhancements and x-factor.

But in saying that, it leaves alot to be desired in the marketing departing for both makes. Ads that you just don't forget are the ones that are best, but you just can have a couple blokes in a ute with cops following... that only appeals to blokes in utes, so i say check out the new ford Mondeo ad for some really well thoughtout, target orientated and intelligent marketing:

http://www.youtube.com/watch?v=yjH4g2lLxAY


Mondeo, the car everyone desires...

[freaky]

Originally Posted by MeestaNob!

Fact: FPV Haven't advertised on TV since mide 2005.

There were FPV ads on recently, but im buggered trying to remember what time they aired. I'll ask the missus, she has a better memory.

[sleekism]

What do you guys mean that Ford doesn't utilise it's history.

Do you remember when the FPV GT came out and they had the ad where thr XY GT was going over the crest at Mount Panorama and then it turned into the modern FPV GT? Bloody Gold!

I hope to God that people don't buy cars from TV ads as the Holden and Toyota ones are very misleading eg. "Holden Captiva has has captivating performance" and the Holden Commodore "leaves other cars in the stone age"

Do people honestly fall for this crap?

Maybe Ford should have ads like "New Falcon XR8 more than twice as powerful as SS Commodore" and then in miniscule print have "comparison to 1986 SS Commodore"

[Bossxr8]

Originally Posted by freaky

There were FPV ads on recently, but im buggered trying to remember what time they aired. I'll ask the missus, she has a better memory.

They are usually shown during the car racing, or during shows such as the Car Show. I've seen a few lately.