vFacts October 2019

[BENT_8]

Originally Posted by jpd80

If it was the badge, Ranger wouldn't sell worth a cracker, and wouldn't sell with the price premium it has, so your theory is a bust. In lower categories, Ford is fishing with the wrong bait, they simply cannot sell over priced
Euro vehicles with missing lower trims, they need a different plan.

Nah, its the badge, Ranger sells in such numbers because it picked up a lot of ex Falcon/Territory buyers who've remained loyal to their brand, there's plenty of of ex Falcon sedan/ute and Territory owners on here who transitioned to Ranger once the former ceased.
Add those to the fleet/mining sales and you get the result you see.

You only have to spend a bit of time on the road to see that the Ranger fills many roles from tradie to family all rounder and I see heaps of them on the daily school runs driven by Wives, the same cant be said as much for Hilux which is predominately tradie, with the all rounder left to Prado/Fortuner/Kluger etc, hence them consistently in the top 10.

[jpd80]

Originally Posted by BENT_8

I understand that it obviously frustrates you that Australian consumers would rather purchase white goods on wheels or cheap low profit junk than the cars you work on, but is it too much to ask for you to get your message across without the condascending tones, it says nothing about our shopping habits but plenty about you.

Also, could you clarify your opinion of junk, as I'm not sure if you're referencing my $18k purchase which has been faultless or someone else's 60k dualcab with stuffed gearbox or dodgy injectors.

Personally, I don't regard Kia or Hyundai as junk, I think they're a real handful
for the Japanese brands and will keep gnawing away at them until they "get the lot"
Ford is wise to choose which parts of them market it wants to participate in,
the prices of vehicles have far less bearing on reliability and more about the
customers wants and needs, the need for low price versus the gotta haves
that will pay a big premium for a particular type of vehicle......

Ford and Holden had their niche buyers and let them go, Ford was given a second chance
but still needs to do more/better, Holden is out the gate, "Ted Bullpitt" and all his extended
family now drive Kias and Hyundais.

[jpd80]

Originally Posted by BENT_8

Nah, its the badge, Ranger sells in such numbers because it picked up a lot of ex Falcon/Territory buyers who've remained loyal to their brand, there's plenty of of ex Falcon sedan/ute and Territory owners on here who transitioned to Ranger once the former ceased.
Add those to the fleet/mining sales and you get the result you see.

Of course there were quite a few who transitioned but imagine those sales with a true HP offering or even say, a decent V6 diesel......there is so much that Ford can, should and will do in the future. Compact cars and SUVs are a bust so they must look higher up the tree..

You only have to spend a bit of time on the road to see that the Ranger fills many roles from tradie to family all rounder and I see heaps of them on the daily school runs driven by Wives, the same cant be said as much for Hilux which is predominately tradie, with the all rounder left to Prado/Fortuner/Kluger etc, hence them consistently in the top 10.

And that's the market that Ford will be going after in the future. As i said
before, the Koreans will go after Toyota's less costly vehicle sales, that will
happen in the next two years when Yaris, Corolla and RAV will take big hits.

[Syndrome]

Originally Posted by jpd80

I’d sooner have Ford’s future plan than Holden’s ...
At least Ford has a plan and a future.

Toyota will literally crap it’s pants when it sees
what Ford has coming with the NG Ranger and
Everest, they are just not prepared....

I doubt it.

[BENT_8]

Originally Posted by jpd80

Of course there were quite a few who transitioned but imagine those sales with a true HP offering or even say, a decent V6 diesel......there is so much that Ford can, should and will do in the future. Compact cars and SUVs are a bust so they must look higher up the tree..

And that's the market that Ford will be going after in the future. As i said
before, the Koreans will go after Toyota's less costly vehicle sales, that will
happen in the next two years when Yaris, Corolla and RAV will take big hits.

And you think Toyota cant read market shifts and adjust accordingly, if they think a HP or V6 has a place, they'll offer it.

We have a massive Asian/Middle Eastern population in this country who don't look beyond the safety of Toyota/Japanese/Korean cars because they don't need to, its a novelty to see an Asian driving anything other than those and they're the people with the money.

Others can offer whatever they like, but apart from cannibalising their own current customer base of enthusiasts/loyalists with more choice of the same vehicle, its not magically going to attract new blood.

[jpd80]

Originally Posted by BENT_8

And you think Toyota cant read market shifts and adjust accordingly, if they think a HP or V6 has a place, they'll offer it.

Frankly, no they won't. It's a different kind of buyer Ford is looking for and
Toyota just doen't have the "right stuff" for those buyers.

We have a massive Asian/Middle Eastern population in this country who don't look beyond the safety of Toyota/Japanese/Korean cars because they don't need to, its a novelty to see an Asian driving anything other than those and they're the people with the money.

Sure but that's not the target audience, the market is so diverse that Ford
can choose a different grouping of buyers and woo them across from their
current brands and vehicles. They don't need to win everybody, just the
buyers they're targeting.

Others can offer whatever they like, but apart from cannibalising their own current customer base of enthusiasts/loyalists with more choice of the same vehicle, its not magically going to attract new blood.

It.s not a zero sum game though,
There's a lot of HP buyers settling for ersatz rations at the moment
who will gladly pick something that stands out and meets their needs.

[BENT_8]

Originally Posted by jpd80

Frankly, no they won't. It's a different kind of buyer Ford is looking for and
Toyota just doen't have the "right stuff" for those buyers.


Sure but that's not the target audience, the market is so diverse that Ford
can choose a different grouping of buyers and woo them across from their
current brands and vehicles. They don't need to win everybody, just the
buyers they're targeting.


It.s not a zero sum game though,
There's a lot of HP buyers settling for ersatz rations at the moment
who will gladly pick something that stands out and meets their needs.

Ok, I guess we'll have to watch this space then, but im not sure how targeting a different audience is somehow going to make Toyota crap themselves as they'll still have their audience.

[DFB FGXR6]

Ford numbers -

Ford EcoSport 50
Ford Endura 173
Ford Escape 235
Ford Everest 553
Ford Focus 267
Ford Mondeo 30
Ford Mustang 214
Ford Ranger 4X2 287
Ford Ranger 4X4 2873
Ford Transit Custom 169
Ford Transit Heavy 40
Ford Total 4891

[jpd80]

Originally Posted by BENT_8

Ok, I guess we'll have to watch this space then, but im not sure how targeting a different audience is somehow going to make Toyota crap themselves as they'll still have their audience.

No, Ford is targeting a different audience to what its courting now
but a lot of those new buyers will most likely come from Toyota SUVs.

[jpd80]

Top sellers by vehicle segment

Micro Cars (393, down 25 per cent):
Kia Picanto (322), Mitsubishi Mirage (37), Fiat 500 (34)

Light Cars < $25k (4580, down 23.3 per cent):
Toyota Yaris ( 863), Suzuki Swift (538), Hyundai Accent (529)

Light Cars > $25k (172, down 29.2 per cent):
Mini hatch (138), Audi A1 (27), Citroen C3 (7)

Small Cars < $40k (10,634, down 19.8 per cent):
Hyundai i30 (2216), Toyota Corolla (2117), Kia Cerato (1827)

Small Cars > $40k (943, down 16.8 per cent):
Audi A3 (236), Mercedes-Benz A-Class (202), Mercedes-Benz B-Class (198)

Medium Cars < $60k (2283, up 4.6 per cent):
Toyota Camry (1505), Mazda 6 (144), Skoda Octavia (122)

Medium Cars > $60k (1476, up 43.2 per cent):
Mercedes-Benz C-Class (546), BMW 3 Series (365), Mercedes-Benz CLA (111)

Large Cars < $70k (658, down 25.3 per cent):
Holden Commodore (469), Kia Stinger (131), Skoda Superb (38)

Large Cars > $70k (231, down 9.8 per cent):
Mercedes-Benz E-Class (84), BMW 5 Series (64), Chrysler 300 (25)

People Movers (1204, up 14.3 per cent):
Kia Carnival (587), Honda Odyssey (123), Mercedes-Benz V-Class (119)

Sports Cars < $80k (546, down 44.6 per cent):
Ford Mustang (214), Hyundai Veloster (76), BMW 2 Series (75)

Sports Cars $80k - $200k (443, up 29.5 per cent):
Mercedes-Benz C-Class (196), Toyota Supra (46), Audi A5 (42)

Small SUV < $40k (9802, down 1.8 per cent):
Mitsubishi ASX (1517), Hyundai Kona (1367), Mazda CX-3 (1216)

Small SUV > $40k (1213, down 15.6 per cent):
BMW X1 (286), Volvo XC40 (200), Lexus UX (176)

Medium SUV < $60k (13,192, down 4.2 per cent):
Toyota RAV4 (2132), Mazda CX-5 (1708), Hyundai Tucson (1693)

Medium SUV > $60k (2627, down 0.5 per cent):
Mercedes-Benz GLC (573), BMW X3/X4 (419), Audi Q5 (395)

Large SUV < $70k (8845, down 6.2 per cent):
Toyota Prado (1513), Toyota Kluger (1087), Isuzu MU-X (672)

Large SUV > $70k (1349, up 14.9 per cent):
Mercedes-Benz GLE (334), BMW X5 (168), Lexus RX (166)

Upper Large SUV < $100k (1419, up 14.8 per cent):
Toyota LandCruiser (1325), Nissan Patrol (94)

Upper Large SUV > $100k (201, up 12.3 per cent):
BMW X7 (60), Audi Q8 (39), Mercedes-Benz G-Wagen (34)

Small Vans (179, down 24.2 per cent):
Volkswagen Caddy 101, Renault Kangoo (40), Peugeot Partner (30)

Medium Vans (1618, down 14.3 per cent):
Toyota HiAce (619), Hyundai iLoad (294), Ford Transit Custom (169)

4x2 Utes (2390, down 16.1 per cent):
Toyota HiLux (838), Isuzu D-Max (382), Ford Ranger (287)

4x4 Utes (12,707, down 9.3 per cent):
Ford Ranger (2873), Toyota HiLux (2678), Holden Colorado (1218)

[Silver']

Originally Posted by BENT_8

We have a massive Asian/Middle Eastern population in this country who don't look beyond the safety of Toyota/Japanese/Korean cars because they don't need to, its a novelty to see an Asian driving anything other than those and they're the people with the money.

Do you have any numbers to backup these statements about ‘massive Asian/Middle Eastern population’ and ‘they’re the people with the money’?

I think that you should check your facts. For a start, there’s a greater population here with German descent than Chinese. Even less Indian. And the Middle East is barely represented at all.

[Fordman1]

Originally Posted by Silver'

Do you have any numbers to backup these statements about ‘massive Asian/Middle Eastern population’ and ‘they’re the people with the money’?

I think that you should check your facts. For a start, there’s a greater population here with German descent than Chinese. Even less Indian. And the Middle East is barely represented at all.

🤣 just another “throw away” post that you’ve responded too. Thanks for asking “someone” to check their rubbish comments 👍

[BENT_8]

Originally Posted by jpd80

No, Ford is targeting a different audience to what its courting now
but a lot of those new buyers will most likely come from Toyota SUVs.

As I said, we'll have to watch this space, but I don't see why traditional Toyota buyers will suddenly stop buying the reliable vehicles they know will give good resale just to test the waters on an unknown, Toyota buyers aren't that way inclined, they remain brand loyal as they get no fuss motoring.

Toyota are in a league of their own, they don't rise and fall on the ladder with model cycles as the also rans do, they have a rusted on legion of loyal buyers who just keep coming back when everyone else is trading blows and positions.

But if you think they 'most likely' will then go for it.

[BENT_8]

Originally Posted by Silver'

Do you have any numbers to backup these statements about ‘massive Asian/Middle Eastern population’ and ‘they’re the people with the money’?

I think that you should check your facts. For a start, there’s a greater population here with German descent than Chinese. Even less Indian. And the Middle East is barely represented at all.

I don't need numbers pal, I just use common sense and look around me.

Im a professional driver who spends all day on the road with a watchful eye on those around me, I see who's driving what and how many of them are out there.
I didn't say they were the majority, I said they we're well represented.

I interact with immigrant families everyday and see the brand spanking new cars they acquire after being in the country for 10 minutes and they aren't Fords or Holdens I can assure you of that.

[jpd80]

Originally Posted by BENT_8

I don't need numbers pal, I just use common sense and look around me.

Im a professional driver who spends all day on the road with a watchful eye on those around me, I see who's driving what and how many of them are out there.
I didn't say they were the majority, I said they we're well represented.

I interact with immigrant families everyday and see the brand spanking new cars they acquire after being in the country for 10 minutes and they aren't Fords or Holdens I can assure you of that.

What you see around you may not be entirely representative of the rest of the country.
Even top selling Toyota is a relatively minor percentage of all vehicles sold every month.

And that's the thing, our market is just so segmented these days.
We have diverse population but even more diverse vehicle sales.

I put the wiggles in the columns to hypnotize you into submission...

Sales by brand in October
Brand.........October 2019 sales..........Change over Oct 2018
Toyota................16,988...................... ........-4.6%
Hyundai.................7455...................... .........0.3%
Mazda...................6370...................... .......-22.1%
Kia.......................5062.................... ...........10.5%
Ford.....................4891..................... ..........-8.8%
Mitsubishi..............4811...................... .......-22.6%
Volkswagen...........4220......................... .....-12.7%
Nissan..................4011...................... ..........-5.4%
Subaru.................3303....................... ........-24.4%
Holden.................3086....................... ........-41.3%
Honda..................2761....................... ........-10.0%
Mercedes-Benz Cars....2586...........................19.4%
Isuzu Ute............1947............................... ...-7.3%
BMW..................1785......................... ...........4.9%
Suzuki...............1464......................... ..........26.5%
Audi.................1246......................... ..........-28.1%
Lexus.................890......................... ...........16.6%
Renault..............824.......................... ............9.9%
MG....................765......................... ..........114.9%
Volvo Car...........695................................. ......0.6%
Mercedes-Benz Vans....618..............................1.6%
Skoda...............559........................... ..........16.2%
Land Rover........553.................................. ..-12.8%
LDV..................501.......................... ..........-12.4%
Jeep.................393.......................... ..........-33.5%
RAM.................315........................... .........140.5%
MINI................260........................... ...........25.6%
Porsche............257............................ ..........-2.7%
Peugeot............245............................ ...........-8.9%
Haval................197.......................... ...........109.6%
Ssangyong........154.............................. ...............-
Jaguar..............150........................... ...........-36.4%
Great Wall.........129.................................. .....19.4%
Fiat Professional...87................................. .....-21.6%
Alfa Romeo..........83................................. .....-11.7%
Infiniti................60........................ ..................3.4%
Fiat....................50........................ ................-50.0%
Maserati.............39........................... ................2.6%
Citroen...............26.......................... .................0.0%
Chrysler.............25........................... ..............13.6%
Ferrari................21......................... ...............-25.0%
Aston Martin.......10................................... .....-16.7%
Lamborghini.......10.............................. ............25.0%
Genesis...............8........................... ...............60.0%
Bentley...............5........................... ..............-70.6%
Lotus.................4........................... ...............-20.0%
McLaren.............3............................. .............-57.1%
Alpine................1........................... ................-90.9%
Rolls-Royce........1.................................... .......-87.5%

[Adamz Ghia]

Originally Posted by BENT_8

I don't need numbers pal, I just use common sense and look around me.

Im a professional driver who spends all day on the road with a watchful eye on those around me, I see who's driving what and how many of them are out there.
I didn't say they were the majority, I said they we're well represented.

I interact with immigrant families everyday and see the brand spanking new cars they acquire after being in the country for 10 minutes and they aren't Fords or Holdens I can assure you of that.

Middle Eastern people are not well represented, in the last census the top 6 places of birth was rounded out by the Phillipines at 1%. Chinese came in at number 4 at 2.2%, India at 5 with 1.9%. People think that because they live in the cities (I don’t know where you live so not directed at you) where immigrants tend to settle that’s its reflective of the entire country, when that is far from true.

Anyway, Fords range apart from Ranger and Mustang is toast, and I can’t see that in anyway being a positive. I drive past their dealership now and apart from Mustang there is nothing in there that grabs me anymore, and I’m a Ford bloke.

[Windsor220]

Originally Posted by Adamz Ghia

Middle Eastern people are not well represented, in the last census the top 6 places of birth was rounded out by the Phillipines at 1%. Chinese came in at number 4 at 2.2%, India at 5 with 1.9%. People think that because they live in the cities (I don’t know where you live so not directed at you) where immigrants tend to settle that’s its reflective of the entire country, when that is far from true.

Its getting a bit off topic but Asia includes a lot of countries. Over 10% of the Aussie population were born in Asia. If you include people that were born here that have Asian heritage, India and China alone are over 10% so it could be close to 20% of the population with Asian heritage. That is a reasonable chunk considering this is a western country.

[janddbone]

I am still in complete denial about MG, just wow.

[BENT_8]

Originally Posted by Windsor220

Its getting a bit off topic but Asia includes a lot of countries. Over 10% of the Aussie population were born in Asia. If you include people that were born here that have Asian heritage, India and China alone are over 10% so it could be close to 20% of the population with Asian heritage. That is a reasonable chunk considering this is a western country.

Exactly, Asian doesnt just mean China.
There's been a huge influx of refugee immigration from all parts of the globe, Asia, middle East, Africa etc. And they like Toyota.

[BENT_8]

Originally Posted by jpd80

What you see around you may not be entirely representative of the rest of the country.
Even top selling Toyota is a relatively minor percentage of all vehicles sold every month.

And that's the thing, our market is just so segmented these days.
We have diverse population but even more diverse vehicle sales.

I put the wiggles in the columns to hypnotize you into submission...

Sales by brand in October
Brand.........October 2019 sales..........Change over Oct 2018
Toyota................16,988...................... ........-4.6%
Hyundai.................7455...................... .........0.3%
Mazda...................6370...................... .......-22.1%
Kia.......................5062.................... ...........10.5%
Ford.....................4891..................... ..........-8.8%
Mitsubishi..............4811...................... .......-22.6%
Volkswagen...........4220......................... .....-12.7%
Nissan..................4011...................... ..........-5.4%
Subaru.................3303....................... ........-24.4%
Holden.................3086....................... ........-41.3%
Honda..................2761....................... ........-10.0%
Mercedes-Benz Cars....2586...........................19.4%
Isuzu Ute............1947............................... ...-7.3%
BMW..................1785......................... ...........4.9%
Suzuki...............1464......................... ..........26.5%
Audi.................1246......................... ..........-28.1%
Lexus.................890......................... ...........16.6%
Renault..............824.......................... ............9.9%
MG....................765......................... ..........114.9%
Volvo Car...........695................................. ......0.6%
Mercedes-Benz Vans....618..............................1.6%
Skoda...............559........................... ..........16.2%
Land Rover........553.................................. ..-12.8%
LDV..................501.......................... ..........-12.4%
Jeep.................393.......................... ..........-33.5%
RAM.................315........................... .........140.5%
MINI................260........................... ...........25.6%
Porsche............257............................ ..........-2.7%
Peugeot............245............................ ...........-8.9%
Haval................197.......................... ...........109.6%
Ssangyong........154.............................. ...............-
Jaguar..............150........................... ...........-36.4%
Great Wall.........129.................................. .....19.4%
Fiat Professional...87................................. .....-21.6%
Alfa Romeo..........83................................. .....-11.7%
Infiniti................60........................ ..................3.4%
Fiat....................50........................ ................-50.0%
Maserati.............39........................... ................2.6%
Citroen...............26.......................... .................0.0%
Chrysler.............25........................... ..............13.6%
Ferrari................21......................... ...............-25.0%
Aston Martin.......10................................... .....-16.7%
Lamborghini.......10.............................. ............25.0%
Genesis...............8........................... ...............60.0%
Bentley...............5........................... ..............-70.6%
Lotus.................4........................... ...............-20.0%
McLaren.............3............................. .............-57.1%
Alpine................1........................... ................-90.9%
Rolls-Royce........1.................................... .......-87.5%

I dont think anyone would believe Toyota will ever have a monopoly of the market as we have a lot of choice and are working from different economic bases, but looking at those figures 2 things stand out, firstly the growth area's are in the budget brands and secondly, whilst -4.6% is significant when considering its from 17k units, the reality is that people are still buying the brand in tougher economic times despite the premium it commands and that it's main player is under a cloud.

[hayseed]

Originally Posted by jpd80

What you see around you may not be entirely representative of the rest of the country.
Even top selling Toyota is a relatively minor percentage of all vehicles sold every month.

And that's the thing, our market is just so segmented these days.
We have diverse population but even more diverse vehicle sales.

I put the wiggles in the columns to hypnotize you into submission...

Sales by brand in October
Brand.........October 2019 sales..........Change over Oct 2018
Toyota................16,988...................... ........-4.6%
Hyundai.................7455...................... .........0.3%
Mazda...................6370...................... .......-22.1%
Kia.......................5062.................... ...........10.5%
Ford.....................4891..................... ..........-8.8%
Mitsubishi..............4811...................... .......-22.6%
Volkswagen...........4220......................... .....-12.7%
Nissan..................4011...................... ..........-5.4%
Subaru.................3303....................... ........-24.4%
Holden.................3086....................... ........-41.3%
Honda..................2761....................... ........-10.0%
Mercedes-Benz Cars....2586...........................19.4%
Isuzu Ute............1947............................... ...-7.3%
BMW..................1785......................... ...........4.9%
Suzuki...............1464......................... ..........26.5%
Audi.................1246......................... ..........-28.1%
Lexus.................890......................... ...........16.6%
Renault..............824.......................... ............9.9%
MG....................765......................... ..........114.9%
Volvo Car...........695................................. ......0.6%
Mercedes-Benz Vans....618..............................1.6%
Skoda...............559........................... ..........16.2%
Land Rover........553.................................. ..-12.8%
LDV..................501.......................... ..........-12.4%
Jeep.................393.......................... ..........-33.5%
RAM.................315........................... .........140.5%
MINI................260........................... ...........25.6%
Porsche............257............................ ..........-2.7%
Peugeot............245............................ ...........-8.9%
Haval................197.......................... ...........109.6%
Ssangyong........154.............................. ...............-
Jaguar..............150........................... ...........-36.4%
Great Wall.........129.................................. .....19.4%
Fiat Professional...87................................. .....-21.6%
Alfa Romeo..........83................................. .....-11.7%
Infiniti................60........................ ..................3.4%
Fiat....................50........................ ................-50.0%
Maserati.............39........................... ................2.6%
Citroen...............26.......................... .................0.0%
Chrysler.............25........................... ..............13.6%
Ferrari................21......................... ...............-25.0%
Aston Martin.......10................................... .....-16.7%
Lamborghini.......10.............................. ............25.0%
Genesis...............8........................... ...............60.0%
Bentley...............5........................... ..............-70.6%
Lotus.................4........................... ...............-20.0%
McLaren.............3............................. .............-57.1%
Alpine................1........................... ................-90.9%
Rolls-Royce........1.................................... .......-87.5%

There's a few Brands that Don't report Sales Too.

[jpd80]

Originally Posted by hayseed

There's a few Brands that Don't report Sales Too.

Correct,I didn't see HSV or Walkinshaw in there....

Originally Posted by BENT_8

I dont think anyone would believe Toyota will ever have a monopoly of the market as we have a lot of choice and are working from different economic bases, but looking at those figures 2 things stand out, firstly the growth area's are in the budget brands and secondly, whilst -4.6% is significant when considering its from 17k units, the reality is that people are still buying the brand in tougher economic times despite the premium it commands and that it's main player is under a cloud.

Highlight A...the growth in budget brands will hit Toyota harder than Ford
as it now has few if any compact/subcompact cars and SUVs

Highlight B.....and so it is for Ford and Ranger premium prices in hard times.

Bent, you're correct about rusted on buyers sticking to their chosen brand,
no one will shift them unless the chosen brand stuffs up royally. The key is
those buyers who are open to change of brand and that openness to change
can be exploited at both ends of the market, budget or Premium/Sport.

I'm sure that with no alternative to consider, Toyota's premium buyers
will stick with Toyota but offered a choice/something different that catches
their eye? maybe that loyalty come into question...

[BENT_8]

Originally Posted by jpd80

Highlight A...the growth in budget brands will hit Toyota harder than Ford
as it now has few if any compact/subcompact cars and SUVs

What does Toyota have? Yaris, its only worth 800 units now, losing some of that would barely rate a mention.

They're cheapest SUV would be the CHR 2wd petrol for $31k and that's not really cheap compared to its rivals.

They're about to release the new Corolla sedan which will start at $24k and seeing as the outgoing model would have struggled against the next gen hatch it'll probably break even at worst.

That low end product makes up 10% of their sales, everything else is at or above the Ford equivalent and people are still buying them in the order of 3.5 to 1.

I appreciate your optimism and enthusiasm, but I think you'll be a little disappointed when you come to the realisation that a few new toys at a premium wont have the impact you're envisioning.

[Bossxr8]

Originally Posted by Fordman1

�� just another “throw away” post that you’ve responded too. Thanks for asking “someone” to check their rubbish comments ��

Just put the troll on ignore. Best thing I ever did.

[Bossxr8]

Market is really struggling atm. 19th straight month of decline. And it's dropping in every area, private, fleet and government.

[jpd80]

Originally Posted by Bossxr8

Market is really struggling atm. 19th straight month of decline. And it's dropping in every area, private, fleet and government.

People holding onto their money, not willing to commit too heavily at the moment. Cutting interest rates have almost no impact on those who are struggling financially at the moment.

[Bossxr8]

Originally Posted by jpd80

People holding onto their money, not willing to commit too heavily at the moment. Cutting interest rates have almost no impact on those who are struggling financially at the moment.

Most people are probably like me and just put the savings from the interest rate cuts straight onto the mortgage, rather than pay less.

Sports cars and the like, which are more often than not indulgent purchases are the first to go. Just look how much Mustang has dropped.

Although the Everest has steadily improved in sales. Takes a while to build a new nameplate. Not sure if it's still the case but it had improved month over month year to date for quite a while.

[jpd80]

Originally Posted by Bossxr8

Most people are probably like me and just put the savings from the interest rate cuts straight onto the mortgage, rather than pay less.

Sports cars and the like, which are more often than not indulgent purchases are the first to go. Just look how much Mustang has dropped.

Although the Everest has steadily improved in sales. Takes a while to build a new nameplate. Not sure if it's still the case but it had improved month over month year to date for quite a while.

Keep in mind that the biggest draw card Everest has is a 2.0 diesel and ten speed auto.
A lot of buyers that Ford is trying to attract from say, Toyota are still capacity centric
and probably expect a three litre engine, so that's probably the first change needed.
Right products, right segments.

Economy pressure is more discreet than people stop buying sports cars, it might be a
litmus test but the pressure is not across all people, it's like the tight budget households
are going with the Koreans instead of Japanese but as Bent said, loyal buyers seem to be
sticking in the over thirty thousand dollar segments. That should be encouraging to Toyota
and other manufacturers that they can indeed do more in those segments.

^^^^ And this is what I was alluding to in earlier posts, there's a lot of room for someone
like Ford to offer more in the upper segments and get good gains there rather than trying to
compete with Corolla and the like, those will continue to be cannon fodder for the Koreans.

I know that Bent can't see that happening because until Ford has the products to challenge,
then it's just a theoretical conversation, the next step is for Ford to man up and give Aussie
buyers more of that they crave....

[Adamz Ghia]

Originally Posted by Windsor220

Its getting a bit off topic but Asia includes a lot of countries. Over 10% of the Aussie population were born in Asia. If you include people that were born here that have Asian heritage, India and China alone are over 10% so it could be close to 20% of the population with Asian heritage. That is a reasonable chunk considering this is a western country.

I know we’ve moved on, but to quote Jimmy Carr, “I wish I could let it go but I just can’t”, the census in 2016 reported that the total number of people reported as being born in a country classified as Asian is as 10.3%, and the total number of people reported as being born overseas is 26%. That includes England who account for over 30% of that total alone.

Like I said, immigration is concentrated into the cities. Move out of them and you get a much more accurate picture. It doesn’t account for Toyota’s dominance. They just have a crazy broad range that do what they do well enough to keep people coming back.

[Dr Smith]

Originally Posted by BENT_8

I don't need numbers pal, I just use common sense and look around me.

Im a professional driver who spends all day on the road with a watchful eye on those around me, I see who's driving what and how many of them are out there.
I didn't say they were the majority, I said they we're well represented.

I interact with immigrant families everyday and see the brand spanking new cars they acquire after being in the country for 10 minutes and they aren't Fords or Holdens I can assure you of that.

With the greatest of respect Bent_8, unless you drive across all of Australia regularly, all you see is what's around the bubble you travel in....lets stick to cars please.