How FORD Could/Should Market the FH,,,,

[csv8]

Originally Posted by borough

I highly doubt that the FG MKIII will ever see production. If it does, by the time it comes out it will be so far behind the VF, Aurion and the imports I can't see any reason to buy one unless you are a Falcon fan.

There are a few people who have the same thought..sad but true..FG MK111 should be out now..not in a years time..

[Spammy]

Attempting to shame people into buying an Aussie car is a pretty low rent way to market a product, especially when buying a car is an aspirational purchase and a large number of aspirational buyers want Euro cars.

A better bet would be to show how the Falcon has all the features of the up market brands at 2/3 the price. (In reailty the Falcon is dead and it's now on the longest run-out sale in history....and that is not a positive)

To be honest, Ford Australia are probably looking at their advertising budget and working out how to spend it on increasing sales of the Mondeo/Focus/Fiesta / Kuga --- which should all be selling a lot more than they currently do given how popular they are in other markets.

Ford needs to think about how to rebuild the brand in Australia and current sales of its badges (other than Ranger) are not impressive.

[BLUEYBA]

Why start to advertise the Falcon now. They haven't done it or done it properly in years

[chevypower]

Ford should say "We know you think you have moved on to alternative cars, but this is what we still make and you should buy it because we have some fans who are ****ed off because the market has changed and they think it's our fault. Also, if there's no way you want a RWD sedan, we have an Escape and EcoSport that you should look at. Just sayin." Should be effective.

[Syndrome]

Originally Posted by XR6 Martin

Because the money has already been spent...

This thread is about marketing the last Falcon model, not the dollars required to develop it. Hence very little money has been spent to date marketing the last Falcon.

[max_torq]

they could market it as a Mondeo with the in-line six and RWD option pack

[davenl5l]

most people wouldn't know a straight 6 from a v6 just look at any used car ad or what wheels drive their car !!

[usernametaken]

Falcon: The small car in a big shell.

[max_torq]

the Mondeo Plus

[au2000]

well if we are taking the pi*s:
falcon, not as tall as your suv, but cheeper to run

[SantoAU]

Someone should do a burnout in front of every Ford dealership in Australia

[GCRXR6]

Originally Posted by SantoAU

Someone should do a burnout in front of every Ford dealership in Australia

[SantoAU]

Too soon?

[XP6]

They will just be flogging a dead horse... er sorry I meant dead Bird.

[Crazy Dazz]

They have already downgraded the talk, it is now referred to as a “freshening.”
They will probably just roll out the bug fixes, with a few minor cosmetic changes, alter the paint colours slightly and update the fabric.

Marketing? What are they going to say? “Ford Falcon, so good we’re going to stop building them”?
“Ford Australia – We’re Moving to Thailand”?

[Stefan]

WTF is an FH???

I thought it was the FU.

[au2000]

Could be marketed as the limited edition fh, won't be out for long

[csv8]

Originally Posted by Stefan

WTF is an FH???

I thought it was the FU.

No one nows what the next model will be called. Does Ford ???? But I used FH as FH follows FG..Cann't use FU for obvious reasons.

[SantoAU]

Originally Posted by csv8

Cann't use FU for obvious reasons.

[FalconXV]

Whatever it is, I hope its far removed from the cringe-tastic Focus and Territory commercials doing the rounds atm. They are abhorrent.

[Bossxr8]

Originally Posted by csv8

No one nows what the next model will be called. Does Ford ???? But I used FH as FH follows FG..Cann't use FU for obvious reasons.

There is no designation as of yet, it's simply referred to as 201X.

[bigwil]

Originally Posted by Bossxr8

There is no designation as of yet, it's simply referred to as 201X.

Have any prototypes been built yet, seeing release date is only 12 or 13 months away max

[Crazy Dazz]

Originally Posted by bigwil

Have any prototypes been built yet, seeing release date is only 12 or 13 months away max

yes, it's called an FG

[Bossxr8]

I believe so. Or they are at least very close to being finished.

[Road_Warrior]

Originally Posted by bigwil

Have any prototypes been built yet, seeing release date is only 12 or 13 months away max

They were supposed to be getting done last month.

[aussie muscle]

Originally Posted by davenl5l

football , meat pie's , kangaroo's & falcon car's ?

Holden adapted that slogan from Chevrolet. 1975 Chevy TV ad: Baseball, Hotdogs, Apple Pie & Chevrolet. Holden didn't use it until 1981.

[danzvtil]

Originally Posted by davenl5l

football , meat pie's , kangaroo's & falcon car's ?

How about:
Ford.....inappropriate use of apostrophes since forever

[Spammy]

Originally Posted by aussie muscle

Holden adapted that slogan from Chevrolet. 1975 Chevy TV ad: Baseball, Hotdogs, Apple Pie & Chevrolet. Holden didn't use it until 1981.

Not true - Holden used it well before 1981

http://www.youtube.com/watch?v=s4Ic3RqPIJo

[Struggo]

Originally Posted by Spammy

Not true - Holden used it well before 1981

http://www.youtube.com/watch?v=s4Ic3RqPIJo

Exactly, that's a HJ Kingswood produced from 1975-76.

[Kayos]

Ford should first spend some advertising money on the 3 car mags, that should get them back in the good books with those clowns.. I'm sure it will make the front page when it arrives anyway but the title says it all, so get them on your side for this last one.

They should also get some REAL ads detailing the cars in eco,lpi,lux and performance form, they shouldn't forget the wifey ads as these days most of the blokes don't have a say in parking an aussie sedan in the driveway, it's either euro or tonka truck skirts want to keep up with the jones family friend.

You need to shock for our last FORD Falcon, just do it, I just want one with a Ford badge. How bout you get another american to do your advertising given that you've become imp..