Ford New Ads, anyone actually like them?

[CyberWasp]

I haven't seen a better Ford Ad since the BA, Can't get enough of this.
I will just keep waiting until they inspire me to upgrade.

[roddy1960]

Originally Posted by CyberWasp

I haven't seen a better Ford Ad since the BA, Can't get enough of this.
I will just keep waiting until they inspire me to upgrade.

..G'day ..Agree totally..That ad MUST HAVE sold a decent few BA's surely..Cheers Rod

[roddy1960]

Originally Posted by Raptor

She is Ngaire Dawn Fair

image

G'day I suppose you say it Ni-jair...or is it Ni -gare..
How about we call her Betty....Betty Ford... Maybe she'll sell us a fridge while she's at it I need a new one....cheers Rod

[superfly]

Originally Posted by csv8

Free loaner car ? its built into the servicing cost.

How can it be built in? Since I bought my car 4.5 years ago, the basic capped price service has gone up by $5. Yet now I get a free loan car?

Other capped price services such as Toyota cost just as much but don't include a loan car. So what gives?

To me it's not build in, but offered to make the whole servicing cost look more attractive. Originally I paid $265 with no loan car but $88 road side assist. Now for $270 I get a loan car plus roadside assist. So it's even better value now.

Actually I even get a loan car when they are fixing something under warranty and it costs me nothing Car isn't under warranty anymore though but if something is not right where they looked at whilst it was under warranty, they do the right thing and will fix it for free with a free car.

[superfly]

Oh and I actually don't mind the Ford ads except for the Focus one. Not a fan of all the drums (even though I play drums).

[danzvtil]

Originally Posted by superfly

How can it be built in? Since I bought my car 4.5 years ago, the basic capped price service has gone up by $5. Yet now I get a free loan car?

Other capped price services such as Toyota cost just as much but don't include a loan car. So what gives?

To me it's not build in, but offered to make the whole servicing cost look more attractive. Originally I paid $265 with no loan car but $88 road side assist. Now for $270 I get a loan car plus roadside assist. So it's even better value now.

Actually I even get a loan car when they are fixing something under warranty and it costs me nothing Car isn't under warranty anymore though but if something is not right where they looked at whilst it was under warranty, they do the right thing and will fix it for free with a free car.

So youre right, they've dropped how much they make on the service to provide better value for the customer. Customer focussed.

[Pedro]

Well I don't care what the rest of you say ... I think she's a spunk. She gives me a rise in the nether regions.

[danzvtil]

Originally Posted by Pedro

Well I don't care what the rest of you say ... I think she's a spunk. She gives me a rise in the nether regions.

Yes, but will you buy a new ford?

[Pedro]

Originally Posted by danzvtil

Yes, but will you buy a new ford?

I'm not in the market for a new car, but if I was, no matter how "good" any advertising was, it would play no part in my decision making. Advertising is about putting a brand in your face and as there's plenty of discussion about this ad, it has achieved that.
In the meantime I'll just take matters in hand.

[malazn mafia]

Originally Posted by Pedro

I'm not in the market for a new car, but if I was, no matter how "good" any advertising was, it would play no part in my decision making. Advertising is about putting a brand in your face and as there's plenty of discussion about this ad, it has achieved that.
In the meantime I'll just take matters in hand.

Hmm. The lady in blue gives you excitement in the "nether regions" and you will "just take matters in hand". Never mind

[Adamz Ghia]

She was on Tripple M this morning. Mick Molloy and I share a similar infatuation with her.

[DRU842]

You guys realise of course that car advertising is very restricted, via voluntary code, as to what can be shown? Thanks Harold Scruby et al.

[Pedro]

Originally Posted by DRU842

You guys realise of course that car advertising is very restricted, via voluntary code, as to what can be shown? Thanks Harold Scruby et al.

Yeah, that's right ... so how does Holden get away with "the most powerful Holden ever" campaign? Scruby must be foaming at the mouth.

[malazn mafia]

Originally Posted by Pedro

Yeah, that's right ... so how does Holden get away with "the most powerful Holden ever" campaign? Scruby must be foaming at the mouth.

Hope scruby falls out of his wheelchair and gets run over by a cyclist. Stupid waste of air.

[baboon]

Found this on the Ford Australia youtube page: Ford Falcon Sprint in Action



video from their media drive day in Tassie. Possibly the last falcon ad in here?

[csv8]

https://www.facebook.com/Ngaire-Dawn...8032373169474/
and she needs a few of these...

[DRU842]

Originally Posted by Pedro

Yeah, that's right ... so how does Holden get away with "the most powerful Holden ever" campaign? Scruby must be foaming at the mouth.

I'm sure Harold has complained and that the ad will be pulled. He's particularly fond of complaining about anything close to 'exuberant driving'.

[Pedro]

I sent him an email once telling him what a richard cranium he is, and he actually replied and more or less told me to pull my head in. LOL

[getabout]

The bird in blue - "twinndy ninn ninn ninnty".

[malazn mafia]

Originally Posted by superfly

How can it be built in? Since I bought my car 4.5 years ago, the basic capped price service has gone up by $5. Yet now I get a free loan car?

Other capped price services such as Toyota cost just as much but don't include a loan car. So what gives?

To me it's not build in, but offered to make the whole servicing cost look more attractive. Originally I paid $265 with no loan car but $88 road side assist. Now for $270 I get a loan car plus roadside assist. So it's even better value now.

Actually I even get a loan car when they are fixing something under warranty and it costs me nothing Car isn't under warranty anymore though but if something is not right where they looked at whilst it was under warranty, they do the right thing and will fix it for free with a free car.

Pretty sure the last time I took a car to be serviced at Yoda Motor Co, they gave me a free courtesy used car out of the lot. Not standard dealer practice?

[ivorya]

Does ford have a marketing budget??

[malazn mafia]

https://youtu.be/FdRWlRR4jgk

Horrible car, but excellent ad. This would be the worse than showing hardcore porn on national TV in this day and age. The media and head of road safety would go ballistic , citing hoon driving, dangerous driving, culpable driving, reckless driving..

[Interceptor]

Originally Posted by malazn mafia

The ads are completely devoid of aggression, ambition, or adventure, seem effeminate, neutral, metropolitan (metrosexual?).

Originally Posted by Raptor

he should learn to change his own flat tyres

Exactly the kind of limp wristed filth thats plaguing the world....

Originally Posted by malazn mafia

Either Ford hired the wrong marketing team, or they want to completely alienate their current customer base, to make them 'go further away from Ford'. I now instinctively switch channels to avoid seeing the lady in blue again, or drums, or hearing that horrible chorus, or seeing the watercolour Ford logo. I also switch off the completely lame VW ads instinctively (maybe Ford are targeting VW buyers).

How else do you think they get idiots to buy euro and asian ****boxes?

Originally Posted by danzvtil

These 3 terms describe 90% of the target market. Whats the problem here?

The problem? it shows how stupid the buying public has become.

Originally Posted by danzvtil

youre not in fords future plans.

Which is to build cheap junk and sell it off at stupendous profit margins to a public, that, to put it politely, are that stupid they would die off by sunset if breathing wasnt instinctive and had to think to remember to breathe in and out.



At least we dont have ads like this (i think! dont watch the TV at home)
https://www.youtube.com/watch?v=MYeM-8hO3hM

[superfly]

Seems lots like the Ford ad girl

http://www.news.com.au/entertainment...871f0d1b20d4fd

[GasoLane]

Originally Posted by superfly

Seems lots like the Ford ad girl

http://www.news.com.au/entertainment...871f0d1b20d4fd

.............

http://www.fordforums.com.au/showpos...0&postcount=38

[.:4:.]

Originally Posted by superfly

Seems lots like the Ford ad girl

http://www.news.com.au/entertainment...871f0d1b20d4fd

I'm not sure if that's sarcasm or captain obvious.... still think she is a good marketing strategy to someone like myself, but the product isn't what suits me. Had ford used the same strategy for the ba onwards, maybe sales might have made them financially viable. But no. I get how the market changes, but being a fly on the wall doing work in and advertising agency, half their job is to try and change the market, and target those that will believe what they are told. For my personal use I don't need a suv that gets great economy and has the biggest boot in the class. I have a work car if I need to move big things and it has a fuel card. A fat guy sedan that goes ok and uses fuel is ok with its smaller boot, and drives like a car. I'm wise enough to know that without added ride height to stop before concrete bump stops to not leave the bumper behind on backing out. But a much higher percentage of people lack any form of life skills and need as many aids just to not kill themselves in a car when being distracted by everything in modern life these days.

[Ben73]

Originally Posted by csv8

Focus ad America...https://www.youtube.com/watch?v=oKwpRKbF7-A

Just as bad as the Australian ad's

[.:4:.]

Originally Posted by Ben73

Just as bad as the Australian ad's

The lip sync was out....

[roddy1960]

Originally Posted by Ben73

Just as bad as the Australian ad's

G'day , I never ever thought I'd say this but I'd rather have the ads with the girl in the blue dress ..
THESE ARE ...............ANYTHING BUT GOOD..... Cheers Rod..

[the_scotsman]

I REALLY dislike the current gen Ford ads. That woman gives me the *****.

Bring back these!