Jaguar Rebrands

[Dr Terry]

Originally Posted by jpd80

The only one Ford should kept was Mazda, the Ford based Mazdas were way better than Ford Euro stuff.

Spot on !! Powershift anyone ?

Dr Terry

[FTE217]

jpd80 agree for look where Mazda is in the market and "choices" range.
May have had some issues in the past yes Dr.Terry if your alluding to BUT what brand doesn't have prob cycles due to selling "volume".
I'm impressed where they stand in the market.
Ford is ute company whereas Maazda still their share of BT50's nowhere as Ranger but its the rest of the range that pulls in numbers.
Would have been a very good long term relationship had it kept going.

I'm with you DFB, beautiful Jag always admired them amongst other beautiful designed models such a shame its gone to where they heading.

[lra]

Originally Posted by Sprintey

OK so I've found a bit more about what they are going to do, and yes, artsy is going to be strong with it:

"As part of its shake-up, Jaguar has launched a new “House of Brands” strategy to turn the company into a luxury brand to compete with the likes of Louis Vuitton.

According to Car Dealer magazine, there will now be fewer Jaguar car dealers in the UK as the ones left are upgraded to display “pieces of art” in their showrooms which customers visit as a “destination” to have a coffee.

There will also be a “curated brand store” next to luxury brands such as Dior and Louis Vuitton in Paris.

Handovers of new cars will be at customers’ homes or even “their favourite restaurants”, an insider told the magazine. Buyers will be “younger, more affluent and urban livers” who are “cash rich and time poor”.

Jaguar is also planning to close many of its showrooms, leaving it with a network of just 20 across the country."


https://www.telegraph.co.uk/business...othes-no-cars/


Only 20 dealers in the whole country. One in Paris tho. Wonder how many of the existing dealers and dealer staff feel? Especially those not located in the inner urban areas, or overseas dealers...

What a load of dictionary dialect crap. After digesting the word waffle, i concluded that .....

Jaguar are going to compete in the suit and handbag market.
If I want a coffee, I'll just stroll into a Jagwah retail outlet for a cup of coffee with a choice of 50 types of urban living varieties whilst examining an artwork that defies explanation.
They may even deliver my new Jagwah to my local Macca's carpark, as I am an urban dweller, whose luxury 1 bedroom renovated terrace house apartment does not have a parking area within a kilometre.
After delivery, I may realise that I am so cash rich and time poor, that I don't have the time to actually drive the Jagwah, as I am too busy buying fashionable items and looking beautiful at all the trans-urban gatherings.

Bye, dahlings.

[mad2]

so jaguar will going the same way as the dodo¿.

[Fordman1]

The Trans guy in the rebranding add wearing the pink dress and wielding the sledgehammer is an example of Jaguars new customer base.

[HIPO]

More Wokery! bye Jag!

[Citroënbender]

Does it really matter, either way? Look at the way “luxury brands” have been hijacked by cashed up pseudo-celebrities with seemingly no regard for tradition other than when it can get them maximum likes on Instagram. Doesn’t the image (say) of a black American rapper swigging Moet from the bottle while sporting LV cuff links on a Saville Row suit, make you want to emulate them?

Further to that, the seemingly diligent and more traditional angle has also been hijacked by celebrities who oversimplify and misrepresent products of enduring travail - chummy relationships with suppliers and subcontractors fuel chateau garden restorations, car rebuilds, renovation shows, cooking trends, vet care… Everything is dishonest and dumbed-down.

If the “New Jaguar” thinks this self-absorbed, addled market is its cash cow - it makes sense to pursue them with flattery, beguile them with notions of images that generate peer embrace. If the cashflow doesn’t eventuate, they’ll have to rethink.

As a closing note, I observe the growing desyllabisation of this marque; a convenient/clever step towards Asian preference for two-syllable product names - Beemer, Mini, Jagwar…

[Wretched]

Originally Posted by Sprintey

OK so I've found a bit more about what they are going to do, and yes, artsy is going to be strong with it:

"As part of its shake-up, Jaguar has launched a new “House of Brands” strategy to turn the company into a luxury brand to compete with the likes of Louis Vuitton.

According to Car Dealer magazine, there will now be fewer Jaguar car dealers in the UK as the ones left are upgraded to display “pieces of art” in their showrooms which customers visit as a “destination” to have a coffee.

There will also be a “curated brand store” next to luxury brands such as Dior and Louis Vuitton in Paris.

Handovers of new cars will be at customers’ homes or even “their favourite restaurants”, an insider told the magazine. Buyers will be “younger, more affluent and urban livers” who are “cash rich and time poor”.

Jaguar is also planning to close many of its showrooms, leaving it with a network of just 20 across the country."


https://www.telegraph.co.uk/business...othes-no-cars/


Only 20 dealers in the whole country. One in Paris tho. Wonder how many of the existing dealers and dealer staff feel? Especially those not located in the inner urban areas, or overseas dealers...

That explains the whole launch video. They're using fashion house marketing for a car brand.

[kypez]

Originally Posted by Sprintey

OK so I've found a bit more about what they are going to do, and yes, artsy is going to be strong with it:



"As part of its shake-up, Jaguar has launched a new “House of Brands” strategy to turn the company into a luxury brand to compete with the likes of Louis Vuitton.



According to Car Dealer magazine, there will now be fewer Jaguar car dealers in the UK as the ones left are upgraded to display “pieces of art” in their showrooms which customers visit as a “destination” to have a coffee.



There will also be a “curated brand store” next to luxury brands such as Dior and Louis Vuitton in Paris.



Handovers of new cars will be at customers’ homes or even “their favourite restaurants”, an insider told the magazine. Buyers will be “younger, more affluent and urban livers” who are “cash rich and time poor”.



Jaguar is also planning to close many of its showrooms, leaving it with a network of just 20 across the country."





https://www.telegraph.co.uk/business...othes-no-cars/





Only 20 dealers in the whole country. One in Paris tho. Wonder how many of the existing dealers and dealer staff feel? Especially those not located in the inner urban areas, or overseas dealers...

Bingo. It's not about being Woke at all. Only people who don't research label this as Woke.

Sent from my Pixel 8 using Tapatalk

[Fordman1]

Originally Posted by kypez

Bingo. It's not about being Woke at all. Only people who don't research label this as Woke.

Sent from my Pixel 8 using Tapatalk

It’s Woke BS, this is where the “progressive leftie minority” push their agenda on the majority who disagree with their agenda.

[kypez]

Originally Posted by Fordman1

It’s Woke BS, this is where the “progressive leftie minority” push their agenda on the majority who disagree with their agenda.

Yes, because Jaguar is a mass market car in the first place?!

Bar a few decisions, they've always tried to be exclusive and cater to a more sophisticated market (by their own definitions).

Clarkson makes fun of Jag owners plenty in the old top gear for this very reason.

[FTE217]

talking re how going to market is far from the ol days.....
Genisis was/is renting retail space in how many malls around the country establishing their branding and purchase the last number of years.
Sure its not the marketing style what Jag owners have come up with but they are looking for new customers of todays world.
Look at MG at the lower end - once a iconic brand now a no frills bottom end product.

Who'd had thought seeing a 58yr old fight a wannabee so called influencer, dylan, the times are a changin.

[Sprintey]

Originally Posted by lra

What a load of dictionary dialect crap. After digesting the word waffle, i concluded that .....

Jaguar are going to compete in the suit and handbag market.
If I want a coffee, I'll just stroll into a Jagwah retail outlet for a cup of coffee with a choice of 50 types of urban living varieties whilst examining an artwork that defies explanation.
They may even deliver my new Jagwah to my local Macca's carpark, as I am an urban dweller, whose luxury 1 bedroom renovated terrace house apartment does not have a parking area within a kilometre.
After delivery, I may realise that I am so cash rich and time poor, that I don't have the time to actually drive the Jagwah, as I am too busy buying fashionable items and looking beautiful at all the trans-urban gatherings.

Bye, dahlings.

Actually you could be onto something...

If I had a spare couple of billion I would:

Re-release and rebrand "AUII" as a stand alone brand - including the taxi pack

As part of its shake-up, AUII has launched a new “House of Brands” strategy to turn the company into a Australian suburban brand to compete with the likes of Kmart.

According to Street Machine magazine, there will now be fewer AUII car dealers in Oz as the ones left are upgraded to display “goon of fortune with rotary clotheslines” in their showrooms which customers visit as a “destination” to have a beer.

There will also be a “Dan Murphys” next to brands such as Big W and BCF in Elizabeth.

Handovers of new cars will be at customers’ homes or even “their favourite Maccas carpark”, an insider told the magazine. Buyers will be “a spread of ages, jetski aspirational” who are “time rich and cash poor”.

[rare ss]

Did Jag just let AI do a "hold my beer" on them

[Sprintey]

A bit more seriously, Jag is the smaller part of JLR.

If Jag sells a few high end electric cars with big margin, that lessens the overall JLR carbon emissions number, which allows the big selling Range Rover and derivatives to continue with their Ingenium inline 6s - or hybrid and electric versions.

Of the F-Pace/Velar twins, I believe most of the customers bought the Velar -which is a pity because the F-Pace nailed the handling SUV brief after the update - some great twisty mountain road footage here

https://www.youtube.com/watch?v=1aMr2vUg_zU

[Sprintey]

Originally Posted by Citroënbender

Does it really matter, either way? Look at the way “luxury brands” have been hijacked by cashed up pseudo-celebrities with seemingly no regard for tradition other than when it can get them maximum likes on Instagram. Doesn’t the image (say) of a black American rapper swigging Moet from the bottle while sporting LV cuff links on a Saville Row suit, make you want to emulate them?

Further to that, the seemingly diligent and more traditional angle has also been hijacked by celebrities who oversimplify and misrepresent products of enduring travail - chummy relationships with suppliers and subcontractors fuel chateau garden restorations, car rebuilds, renovation shows, cooking trends, vet care… Everything is dishonest and dumbed-down.

If the “New Jaguar” thinks this self-absorbed, addled market is its cash cow - it makes sense to pursue them with flattery, beguile them with notions of images that generate peer embrace. If the cashflow doesn’t eventuate, they’ll have to rethink.

As a closing note, I observe the growing desyllabisation of this marque; a convenient/clever step towards Asian preference for two-syllable product names - Beemer, Mini, Jagwar…

Great comment, especially using "addled"; we need to see more of this word!

I remember this book from nearly 20 years ago:

https://www.smh.com.au/entertainment...14-gdotpx.html

It has intensified since.

[Fordman1]

Originally Posted by rare ss

Did Jag just let AI do a "hold my beer" on them

No, They did that on Bud Lite (when that company did the Transgender thing).

[smoo]

Originally Posted by Fordman1

No, They did that on Bud Lite (when that company did the Transgender thing).

Harley Davidson did it too, turning their back on their small **** syndrome tattooed insecure customer base.
Bud light is the US equivalent of VB or Emu Export.
Similar to Harley, catering to a minute demographic who doesn’t buy their products in the first place.
Very artsy of them.

Comparisons of new Jag logo to one of the biggest ****boxes ever built…

[HIPO]

Originally Posted by kypez

Bingo. It's not about being Woke at all. Only people who don't research label this as Woke.

Sent from my Pixel 8 using Tapatalk

Guy that did the design is definitely woke......

[Fordman1]

Originally Posted by smoo

Harley Davidson did it too, turning their back on their small cock syndrome tattooed insecure customer base.
Bud light is the US equivalent of VB or Emu Export.
Similar to Harley, catering to a minute demographic who doesn’t buy their products in the first place.
Very artsy of them.

Comparisons of new Jag logo to one of the biggest shitboxes ever built…

image

Not Artsy, it’s Woke BS.

I guess if you have a small customer base you need to try something like advertising with Transgender people in Pink dresses wielding Sledgehammers ?

Not having products that are your luxury / sporting legacy that “lives on” is a mistake.

Jaguar will be gone inside 10 years, their EV rubbish future will be destroyed by the Chinese.

But Jaguar will probably be bought by the Chinese and we’ll have a Jaguar 2 or 3.

Bookmark this post

[uranium_death]

Jaguar seems to be taking the opposite approach to Toyota, and that's fine.
I don't think Jaguar were exactly flying anyway, so they're taking a different approach.
Time will tell. Most of the people complaining of this change were probably not in the market for a Jaguar, ever.

I think the primary demographic that carmakers need to target is by income. Bentley and Rolls Royce aren't going to target me - a regular joe on ~average income who doesn't crave opulence, or care much about his own image. I like my flannies, and I'm still chugging around town in an 07 BFII XT, and I wouldn't change it.

Things like gender, race, sexuality, religion etc. shouldn't matter, and I think focusing on particular demographics is idiotic when all people want is a decent bloody vehicle.
However, Jaguar can do what they want and ultimately its success will be based on sales.

99% of people here are probably not their targeted demographic, so honestly, whatever.

I wish them luck.

[smoo]

Originally Posted by Fordman1

Not Artsy, it’s Woke BS.

I guess if you have a small customer base you need to try something like advertising with Transgender people in Pink dresses wielding Sledgehammers ?

Not having products that are your luxury / sporting legacy that “lives on” is a mistake.

Jaguar will be gone inside 10 years, their EV rubbish future will be destroyed by the Chinese.

But Jaguar will probably be bought by the Chinese and we’ll have a Jaguar 2 or 3.

Bookmark this post

I should have disclosed sarcasm next to the artsy statement.
Yes, that’s possible but I’m unsure the brand has enough value for the Chinese to bother unless they offer them as rebadged Chinese models significantly cheaper than what proper Jag were traditionally priced at.

[Fordman]

Originally Posted by DFB FGXR6

Agreed. And if people actually knew Jaguar, they would notice they have long had a presence in the art and creative space.

People do love to be offended though, both the WOKE and the WOKE-haters, gives them an excuse to be outraged.

Meanwhile, I'll continue to enjoy my beautiful "real" Jaguar.....................

image

image

This is a 'real' jag - looks clean

[Ben73]

That logo will fit in well at Sephora

Originally Posted by kypez

Bingo. It's not about being Woke at all. Only people who don't research label this as Woke.

Sent from my Pixel 8 using Tapatalk

The person wearing the see-though shirt speaking at the press conference about this rebrand spoke about who they like to have bedroom relations with. Kind of weird thing to be talking about at a car press conference.

I get sick of people calling everything woke, but woke people do like to talk about who they’re sexually attracted to at inappropriate times.

[kypez]

Originally Posted by Ben73

but woke people do like to talk about who they’re sexually attracted to at inappropriate times.

Guess that would make almost every tradie or building site "woke". Or Rugby weekend away... or...

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[Ben73]

No not the same context. Tradies aren’t using that as their company branding. Oh and it’s not the 80s anymore either.





I think they took their old marketing slogans too literally

[Citroënbender]

With the “quality” in a lot of new house builds around Sydney, I think tradies are definitely embracing the slogan you’ve put there of “It’s good (enough?) to be bad”… Whether they’re woke or not.

As to social propriety, the hip-wriggling of Mr E.A. Presley was once seen as highly inappropriate.

All Jagwah needed to do on top of this, was to declare the creation of a bespoke restoration shop that conserved and refitted their classics. If Steinway can do this alongside new tech, surely a car manufacturer can, as well.

[Sprintey]

OK next news to drop - here's a preview of the styling:

https://www.carexpert.com.au/car-new...ling-direction

With the wokemageddon going on in forums around the world, it's like we're all doing their PR for them...

[danzvtil]

The new softly softly logo colour and font reminds me of a feminine hygiene brand.
They are trying too hard methinks.

[Syndrome]

Jaguar's marketing genius