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Old 21-01-2019, 08:43 PM   #61
roddy1960
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Default Re: Ford Australia TV advertising
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Originally Posted by DFB FGXR6 View Post
How about just let the car do the talking? If the product is good enough, then there is no need for some over-dressed girly.
That's very true but .......
She must have got a kick driving that orange Mustang though ..I sure enjoyed watching her pulling up in it ..
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Old 21-01-2019, 09:01 PM   #62
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Default Re: Ford Australia TV advertising
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Originally Posted by DFB FGXR6 View Post
How about just let the car do the talking? If the product is good enough, then there is no need for some over-dressed girly.
True. Under dressed would be better
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Old 21-01-2019, 09:07 PM   #63
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Default Re: Ford Australia TV advertising
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How about just let the car do the talking? If the product is good enough, then there is no need for some over-dressed girly.
Oh but that's sexist!!!!... The whining horde that were rapt when grid-girls started to be axed, and lose income, (LOL).
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Old 21-01-2019, 09:13 PM   #64
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Default Re: Ford Australia TV advertising
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How about just let the car do the talking? If the product is good enough, then there is no need for some over-dressed girly.
Recent Ford Australia TV commercial... No girls or people just the legend itself.

Does it for me.

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Old 21-01-2019, 09:18 PM   #65
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Recent Ford Australia TV commercial... No girls or people just the legend itself.

Does it for me.

Couldn't get any clearer with that one
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Old 21-01-2019, 09:22 PM   #66
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Default Re: Ford Australia TV advertising
I guess the million dollar question is, 'is tv advertising worth the investment?'

Obviously Toyota, Hyundai, Ford, Mazda, Isuzu etc all still use FTA tv as an advertising medium, but surely it's becoming less and less value for them??
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Old 21-01-2019, 09:38 PM   #67
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I guess the million dollar question is, 'is tv advertising worth the investment?'

Obviously Toyota, Hyundai, Ford, Mazda, Isuzu etc all still use FTA tv as an advertising medium, but surely it's becoming less and less value for them??
Maybe not the cheapest... But still the fastest way to reach millions of people in just 30 seconds.
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Old 21-01-2019, 09:58 PM   #68
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Maybe not the cheapest... But still the fastest way to reach millions of people in just 30 seconds.
With pay TV, and streaming/subscription services becoming almost main stream, the return on investment must be getting close to making it not worth it. Those that still watch FTA normally use the ad breaks to get up and do something or channel surf...
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Old 21-01-2019, 11:57 PM   #69
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Originally Posted by prydey View Post
With pay TV, and streaming/subscription services becoming almost main stream, the return on investment must be getting close to making it not worth it. Those that still watch FTA normally use the ad breaks to get up and do something or channel surf...
Plenty of ads on Pay TV these days.. seems they/we forgot what we were paying for. But that’s another topic for another day.

I’ve always laughed at Car ads... they hardly show the vehicle at all, just some family or river...
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Old 22-01-2019, 12:21 AM   #70
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I’ve always laughed at Car ads... they hardly show the vehicle at all, just some family or river...
Marketing is all about "Selling the sizzle... Not the steak".

People don't buy "cars" in the mechanical sense... They buy the dream, what fits their lifestyle, what will make their life easier, better, more fun, keep up with the Jones, ego, freedom, etc, etc.
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Old 22-01-2019, 10:13 AM   #71
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What was the car ad where the neighbours lawn had grown 3 feet because the family was always off on some weekend adventure?


That was a memorable one.
(Except for the type of car it was!)
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Old 22-01-2019, 12:37 PM   #72
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What was the car ad where the neighbours lawn had grown 3 feet because the family was always off on some weekend adventure?


That was a memorable one.
(Except for the type of car it was!)
Guess who bought a JEEP




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Old 22-01-2019, 02:03 PM   #73
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Give the Travargo chick the gig.
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Old 25-01-2019, 03:12 PM   #74
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Default Re: Ford Australia TV advertising
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What was the car ad where the neighbours lawn had grown 3 feet because the family was always off on some weekend adventure?


That was a memorable one.
(Except for the type of car it was!)
The lawn did not get mowed because they went into the outback in their Jeep, it broke down, and they ended up like Burke and Wills.
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Old 05-02-2019, 10:50 AM   #75
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^^^^^^^^^^^^^^^
this right here
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Old 05-02-2019, 11:47 AM   #76
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Default Re: Ford Australia TV advertising
Seen ads for both new Focus and Endura over the weekend.
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