Ford hammering the GT advertising...it's a start.

[Bossxr8]

I don't think Brocky would mind.

[b0son]

Originally Posted by FERG_51

I bet the Holden fans dont treat Brock this way.

<cough> polariser </cough>

[Nic85]

Originally Posted by TMC

Yeah, but the Toyota 86 advert has Mr Okimura from downtown Negasaki, ripping around a racetrack he just made by drifting it through the desert. They do have a little disclaimer at the bottom saying something like, "This was filmed under controlled conditions by professional drivers......" How can they get away with it? The FPV ad has the cars just idling along like they're in a shopping centre carpark? Maybe they should have done an advert as a complete copy of the Toyota advert with Alan Moffatt cutting sick in a paddock and then have a disclaimer at the bottom like the Toyota ad.

The driver in the Toyota 86 ad is Japanese drift king Keiichi Tsuchiya.

[pottery beige]

Originally Posted by Nic85

The driver in the Toyota 86 ad is Japanese drift king Keiichi Tsuchiya.

Mr Okimura was a jetsetting playboy business man that got up to all sorts of things..

[wrongwaynorris]

[QUOTE=tex]I sincerely hope it's just me.

BUT, I find Mr Moffat the most uninspiring bloke to be pushing the product, ambassador fail imo.

Are you serious ? Or do you simply mean he does not appeal to a sub 40 year old heathen yuppie market with zero brains ?

[IDT]

[QUOTE=wrongwaynorris]

Originally Posted by tex

I sincerely hope it's just me.

BUT, I find Mr Moffat the most uninspiring bloke to be pushing the product, ambassador fail imo.

Are you serious ? Or do you simply mean he does not appeal to a sub 40 year old heathen yuppie market with zero brains ?

I am over 40 and whilst I respect the guys achievements. I also find him the least bit inspiring. I also think at his best he wouldnt cut it today. If asked I think he would probablty agree. Does that mean I am an over 40 year old heathen yuppie with zero brains.

[tex]

[QUOTE=wrongwaynorris]

Originally Posted by tex

I sincerely hope it's just me.

BUT, I find Mr Moffat the most uninspiring bloke to be pushing the product, ambassador fail imo.

Are you serious ? Or do you simply mean he does not appeal to a sub 40 year old heathen yuppie market with zero brains ?

Yes, indeed I was serious.

And, who said anything about <40 yo heathen yuppies with zero brains..? Other than you.

I might add, that in a day and age where market penetration, market share percentage has a fair bit to do with longer term business success.... If the less than 40 year old cashed up yuppie zero brainers can be left unpenitrated (damn, that sounds terrible ) then fair enough.

But my guess, FPV need every potential buyer they can muster.

I said I personally find him uninspiring, unconvincing to spark a level of interest to go and check out a gt. lacks charisma. Just doesn't spark any attention from me. My reference to my age was to demonstrate that I do actually recall the years he was racing. The times watching Bathurst on the couch with my old man. Yet he still doesn't engage me now-a-days.

I'm not being personal, and it's less a criticism as it is a statement of the excitement he installs as the current ambassador.

His credentials are valid, and undoubtedly worthy of all due respect.

My position is not bringing that into question, never has been, never would be.

My position is that it's an opportunity lost right NOW, at a time where EVERY SINGLE POTENTIAL new performance car buyer needs to be pitched to. FPV need the sales, and in my opinion there are a couple of other candidates that would be worthy of consideration.

I'm sorry, I just don't find him a "people person", that is all.

Lacking respect, I don't think so.

[jpd80]

Even if you don't agree completely with the ad, FPV have done a great job with it and are at least trying to get the word out.
All we can hope is that the increased advertising level does the trick along with the potent new GT special up soon.
Second half of the year could be shaping up much better for Ford and as June showed, sales can also go up...

[Auslandau]

Originally Posted by FERG_51

Cant believe the disrespect being shown to Allan Moffat from some guys on here, he is a Ford racing legend and helped make the GT what it is today. Go and google Allan Moffat if you dont understand. I bet the Holden fans dont treat Brock this way.

I don't think most are meaning disrespect to his achievements at all. Fine to question whether he would be the best person for today to be the front man for FPV ..... I think he is a good choice. There are others I am sure that would also be good but I would say that most do respect what he did way back when.

[Joe5619]

The whole Moffat thing is interesting... It all depends on who FPV think there biggest customer demographic is. I'm 33 & Moffat does nothing for me as I never saw him win anything (that I can actually remember), but if you’re 40-50-60 + then his a god.. So are FPV targeting the older or younger? Considering the price tag of FPV’s you’d got to think there are targeting people who are 40-50+60 + years old with a bit more money to spend than & 20-30 year old person. So while Moffat does nothing for me, I do think he is a very good "front man" for FPV because I think he hits the sweet spot for those who will most likely put money on the table & buy NEW!!

[cobramania]

While I highly respect Alan Moffat, & given his history with Ford, he probably isn't the best person to be FPV rep.
Dick Johnson would've been a better choice, he could've used his wit, & presented a few good one liners, to grab your attention or make you laugh, just like when he was driving touring cars. He's somewhat of a go between, known by the older people, the middle aged & the young guys. But even with all the support Dick's given Ford over the years, I wouldn't say they were BFF's. Remember all the DJR performance vehicles Dick wanted to make with factory backing only to be knocked back. IIRC which I probably don't, didn't Ford even stop him at least once from making a performance falcon, leaving only 1 or 2 prototype cars in existence. Imagine what we'd be driving now & what FPV would be, if DJR Performance had been given the factory backed green light years ago, when HDT was big with Brocky.

I think they are using Moffat to target the older audience, cause that's likely where they'll get most sales from, & who that demographic associates the most with.

Lets face it, of those cashed up under 30's, not many of them will splurge & spend $70,000 on a car, they'd be more likely to spend it on some other fun, or purchasing a house, albeit their 1st, 2nd or 3rd one. The most likely buyer for FPV would be middle aged crisis type guy or girl (cashed up or not), or the retired or near retired person wanting to spend their super & have that last quality performance car, they've longed for all their life but could never afford.

Like it or not, the majority of FPV buys/owners would not be young hoons, they'd be older, mostly guys who want to have fun & enjoy performance vehicles, but respect the FPV's for what they truly are, a generally well built, high end performance car, that's also practicable & safe, which are at home on both the racetrack & the road. Their prime design & purpose is not a young hoon, weekend shag attraction vehicle, despite what ACA & TT would have you believe.

[Nikked]

You know how Ken Block is quite popular and drives a ford...


Ken block + GT on a big expanse of concrete...


"This add is filmed under controlled conditions, with a professional driver on private proving grounds"

[Rusty62]

Yeah, you don't need to drive them like Block would, but its nice to know they can do it

[Jim Goose]

The only time I have seen any FPV adds is during the V8s coverage here.... otherwise never seen the add on any channel at all!

As for those whinging about Alan Moffet not being a good ambassador????

Several hundred people here in Townsville showed up to meet him a few months ago during a promotion for a new tyre shop.

Pretty sad that people question that he is not a good ambassador given his past racing history (especially with Ford).

The add shows all the GTs of the past (and the Cobra), cars which Moffat raced in.... if people cant see the link.? What else can one say...

[Benjamin Smith]

Get Craig Lowndes in the ad! Now there's a idea

[Silver Ghia]

Maybe FPV has done some homework, has found who would actually buy the GT, and is chasing that market.

Personally I enjoy the ad, the gearchanges certainly synonymous with the V8, and with the master in the seat. If there is anyone who has pedalled GT's around the race tracks more, and with better success than anyone else, that is the guy. But then I'm of the generation that FPV appear to be targetting, where the GT name gives me a certain nostalgic feeling like nothing else.

[RspecAU]

Still no links on the net for this new advert...

[zoomie]

Originally Posted by DrSnooper

Maybe because Ford = Blue and Holden = Red.

Funny you say that but moffats winning GT's and mustangs back in the late 60's early 70's were Red

[FG50T]

[QUOTE=wrongwaynorris]

Originally Posted by tex

I sincerely hope it's just me.

BUT, I find Mr Moffat the most uninspiring bloke to be pushing the product, ambassador fail imo.

Are you serious ? Or do you simply mean he does not appeal to a sub 40 year old heathen yuppie market with zero brains ?

Alan Moffat is uninspiring imo. I respect him and as known Ford freak to some family and friends I get questions like, "what's the new GT with the old guy in the commercial" not everyone grew up with Moffat or had exposure or interest in racing. Even less do now. It would be more inspiring to see Frosty in the ad with a caption saying "Mark Winterbottom - V8 Supercar champion" etc. At least it will appear to a younger generation and a future market also.

[Nikked]

He needs to win one first....

[RspecAU]

For those who havn't seen it
http://www.youtube.com/watch?v=2vUiGzup_Zs

[GTP-814]

Originally Posted by dimka100

Seriously I don’t see how any performance car manufacturer can advertise anything on Nany State TV anymore …

What’s the point spending lots of money on a pensioner doing 30km per hour on a race track when it shows absolutely nothing about the car!

Instead FPV should make YouTube commercials where there are NO nannies telling you what you can advertise or what you cannot … here is an example, now tell you don’t want to own this car after watching this advertisement: http://www.youtube.com/watch?v=vnVcHT5rH-k

This is very much like J Bowes first FPV add on the test track

[WPR1]

I would use Moffat as if you know anything about motor racing he is a legend and would cut it today - Brock, Johnson, Jane, Geoghan were all very accomplished drivers.
I would also use Frosty and Davison to reference the product to today i.e Moffat for the past Frosty and Davo for the current.
Maybe a few shots of Moff in the old cars then Frosty and Davo coming in with the new cars.
Then a followup with a shot of Frosty and Davo in the race cars that change into 2 road cars.
just a thought!

[TC200six]

Originally Posted by Benjamin Smith

Get Craig Lowndes in the ad! Now there's a idea

I wonder would that have actually worked? (over 3 years ago, or back when Lowndes drove for FPR)

[burnz]

Originally Posted by wrongwaynorris

Are you serious ? Or do you simply mean he does not appeal to a sub 40 year old heathen yuppie market with zero brains ?

isn't that the group ford "should" be working on?

[SteveJH]

Originally Posted by TC200six

I wonder would that have actually worked? (over 3 years ago, or back when Lowndes drove for FPR)

I believe he *was* in an AD for Ford or FPV just after T8 switched to Holden, or at least his eyes were, LOL.

[.FoMoCo.]

Just saw the ad on tv again.... Really gets the blood pumping! Love it.

As far as Moffat goes, he was a consummate professional on and off the track, great choice as far as I'm concerned.