Hyundai Genesis to target BMW

[XR Martin]

Recently I did 3000kms in a current Camry, 1500kms in an Optima, and 2000kms in a FG XR6 and I find the seats in my EL with 250k kms more comfortable...

[DFB FGXR6]

Originally Posted by danzvtil

I just stopped in traffic next to Stillwell Hyundai ingle farm adjacent their predelivery bay. A tech was reversing out a genesis in a light blue colour, I must say what a classy car from the rear, like a pinched I40, the side profile was BMW, at this point the car behind me beeped for me to drive off.

For me, one of the things that disappoints me about the Genesis is that its styling is a mish-mash of other car companies styling cues. This car could wear any badge with its hash up of BMW, Mercedes, Audi and Lexus styling themes. This is disappointing because most of Hyundai's range of cars have a design language that couldn't be anything other than a Hyundai, yet they seem to think in order to create a luxury car, they need to have it look like all of its competitors.

[Bossxr8]

The grille is a straight S class rip off, and the badges are a straight Bentley rip off as well. Trying too hard to make it look luxury.

[Franco Cozzo]

Originally Posted by tempted

when fundamentally it is really nothing more than cheap and nasty garbage.

Thats a bit rich coming from a Ford forum

You want cheap and nasty garbage, check out a Fiesta that comes from the Thailand factory, big step down from the German made one with interior quality.

[jpblue1000]

Originally Posted by tempted

What exactly makes Hyundais such "great" cars? I see no innovation, no originality, ugly designs, average quality and poor dynamics - nothing at all to make them a standout in the automotive world. In Genesis all I see is an ugly mish mash of various other makes put together in an ugly, bland uninspiring package masquerading as a premium luxury car. Like most Hyundais it is nothing more than a glitter coated **** and it is obvious Hyundai have done a fantastic job in pulling the wool over people's eyes by tarting their cars up with fancy features to give the impression of a premium product when fundamentally it is really nothing more than cheap and nasty garbage.

I think the innovation is price, warranty and marketing.
How do they convince people their cars are equal to the euro trash, how do they build market and deliver the cars for the price compared to the euro trash, and finally how do they have the confidence in their product to provide a massive warranty when compared to the euro trash they are copying.
Innovation doesn't need to be in engineering, and for the price who would expect engineering innovation. Id suggest doing what BMW does for the money Hyundai charges to be incredible innovation.
Time will tell if they manage it with this car, or the next one, but their rise to near the top has been meteoric, what's to stop them, especially as there is no falcon to compare too.

JP

[new2ford]

Originally Posted by jpblue1000

I think the innovation is price, warranty and marketing.

And warranty = build quality and reliability. They're not poor quality at all. People buy them for the same reason they buy Camrys.

[mik]

Originally Posted by tempted

What exactly makes Hyundais such "great" cars? I see no innovation, no originality, ugly designs, average quality and poor dynamics - nothing at all to make them a standout in the automotive world. In Genesis all I see is an ugly mish mash of various other makes put together in an ugly, bland uninspiring package masquerading as a premium luxury car. Like most Hyundais it is nothing more than a glitter coated **** and it is obvious Hyundai have done a fantastic job in pulling the wool over people's eyes by tarting their cars up with fancy features to give the impression of a premium product when fundamentally it is really nothing more than cheap and nasty garbage.

They may be dressed up white goods ? ...... but they are well presented and well equipped whitegoods, and with a good warranty...... and cheap.

[jpblue1000]

Originally Posted by tempted

If Great Wall tarted up their cars with fancy features and gave them a long warranty, they would still be a pos Great Wall underneath it all. I don't see why Hyundai should be an exception to this rule.
A long warranty isn't necessarily an indication of high quality or reliability. It simply means that the manufacturer is willing to take a punt and absorb the extra costs in order to score extra sales. It's nothing more than a marketing ploy and a smokescreen which gullible people are blinded by.

But the Hyundai Genesis is winning prestigious awards the great wall isn't.
Might be better than what you want to believe.
I suppose you believe the falcon is the best car eva!

JP

[Franco Cozzo]

Its no tezza

[Cashie]

Originally Posted by tempted

If Great Wall tarted up their cars with fancy features and gave them a long warranty, they would still be a pos Great Wall underneath it all. I don't see why Hyundai should be an exception to this rule.
A long warranty isn't necessarily an indication of high quality or reliability. It simply means that the manufacturer is willing to take a punt and absorb the extra costs in order to score extra sales. It's nothing more than a marketing ploy and a smokescreen which gullible people are blinded by.

Because they are quality underneath not pos Chinese crud. The Genesis received the highest ANCAP crash score ever. Great Wall struggle to get 1 star.
I fitted a tow bar to my Sportage last week and I was surprised at the amount of under body sealing and strengthening the car had. Was also surprised at the amount of soundproofing inside the interior trim pieces. I've seen none of this in my FG or VFs.

[jpblue1000]

Just read part oft he current wheel magazine, they have a special 44 page liftout.
Hyundai are only targeting 1000 sales per year of the Genesis.
They are marketing a direction change for the company, moving away from cheap and cheerful towards quality. They claim not to be targeting the intrenched euro buyer but the up and coming and new buyer into the luxury end of the market.
Cars are traditional construction with limited alloy but use high strength steels where necessary targeting safety and feel, hence the extra weight and poorer fuel economy from the slightly older engines than possibly expected.
Hyundai has ford engineers heritage in their first car too!
JP

[Gadgetman]

Driven the Genesis. I have to say it is damm smooth, powerful and possibly the most quiet car i have ever driven. real good effort from Hyundai.

[zilo]

Originally Posted by Gadgetman

Driven the Genesis. I have to say it is damm smooth, powerful and possibly the most quiet car i have ever driven. real good effort from Hyundai.

I won't be driving one cause it would make me feel dirty, a bit like a girlfriend with overgrown armpit pubic hair.

I just couldn't do it without having a disinfecting shower afterwards...

[usernametaken]

Sat in one today.

Must say, it's very nice.

65k DA

I won't be buying one though

[FG50T]

It's easy for Hyundai to follow a trend. The ideas and designs are already there. The cheap tech is out there now. The creativity isn't needed that's put it from the luxury brands. I can drive a 1988 3-Series and a 2014 3-series and have the same connection with the old drive feel to the new. They can create and carry that pedigree through a car.

I've never looked at a Hyundai on the road and thought "that would be nice to drive".

[new2ford]

Originally Posted by usernametaken

Sat in one today.

Must say, it's very nice.

65k DA

I won't be buying one though

I looked at the Wheels supplement. It looks good until you come to the grille. There's something very wrong with the grille design - spoils the whole car. Mind you the current Mercedes grille isn't much better.

As some of the critics say, they'll produce a car that's better built and more reliable than a BMW or Merc but people buy for the badge and, as Hyundai admitted, that's very hard to overcome.

[Yellow_Festiva]

Hyundai Genesis range

Genesis, $60,000
9 airbags
Autonomous emergency braking
Multi-speed radar cruise control
Auto high beam dipping
Lane departure warning
Pre safety system including front seatbelt pretensioners
Tyre pressure monitoring
Static cornering lights
LED daytime running lights
Rear-view camera with parking guide
Front and rear parking sensors
Leather-appointed interior
9.2-inch Satellite Navigation system
Lexicon 17-speaker premium audio system
Keyless entry and engine start
Dual-zone climate control with auto defog function
12-way Power driver’s and passengers seat
Heated front seats
18-inch alloy wheels
Hands-free electric boot access
Rain-sensing wipers
Rear power blind
4.2-inch LCD Supervision cluster
Puddle lights (Genesis logo illumination) in side mirrors with courtesy lights in door handles
One-touch window up and down function on all windows incorporating anti-pinching safety feature
Interior ambient lighting
Paddleshift levers
Solar control glass

Genesis Sensory Pack, $71,000
Adds…
Blind spot detection
Rear cross traffic alert
Lane change assist
Head-up display
Around-view monitor
Premium leather interior
Driver’s seat memory
Electric steering wheel adjustment
Auto-dimming and auto-dipping side mirrors
CO2 sensor
LED foglights

Genesis Ultimate Pack, $82,000
Adds…
Panoramic sunroof
Soft-closing doors function
Ventilated front seats
Heated rear seats
Noise-reducing acoustic glass
Electrically operated boot lid
7.0-inch LCD instrument display
19-inch alloy wheels
Illuminated front scuff plates with Genesis logo
Rear side window blinds (manual)

Looking at that list - why didn't they add engine off at idle as a standard feature? This would have been almost a no cost addition to the build and may have helped reduce the consumption figure a tad.

Also, if we were concentrating on just the base model, what would you need to buy to get the same amount of kit with similar power? Would need to be on the large side as well - say 4.8+m long.

[strik9]

pretty sure people wouldn't be comparing it to a bmw after a test drive. guess it all depends what you expect from a car.........

[HULK_I6T]

I wouldn't write it off.. People are buying the GT-r with a Nissan badge for $150k when they should be buying the Audi s4 or Mercedes c63.

Going after BMW is a little ambitious but Let's also consider it's true rival... The FGX falcon and Vf commodore.. The Hyundai makes both of them look a little ho-hum in comparison

[new2ford]

Originally Posted by HULK_I6T

Going after BMW is a little ambitious but Let's also consider it's true rival... The FGX falcon and Vf commodore.. The Hyundai makes both of them look a little ho-hum in comparison

I don't think it's too ambitious at all - except for the badge!

BMWs are not good value for money. Their starting price is very high and with that you get very little that's standard on other cars, you pay heaps extra for that. Plus sometimes impractical counter-intuitive design features. Then there's the run-flat tyres with no spare and a stubborn refusal to offer a conventional 5 tyre option for country buyers in countries like Australia and USA. (The Germans can be very stubborn.) Then google "BMW reliability" ....

The thing is .... the badge

(BTW I own a BMW )

[HULK_I6T]

Originally Posted by new2ford

I don't think it's too ambitious at all - except for the badge!

BMWs are not good value for money. Their starting price is very high and with that you get very little that's standard on other cars, you pay heaps extra for that. Plus sometimes impractical counter-intuitive design features. Then there's the run-flat tyres with no spare and a stubborn refusal to offer a conventional 5 tyre option for country buyers in countries like Australia and USA. (The Germans can be very stubborn.) Then google "BMW reliability" ....

Just that BMW have been building luxury cars for decades and have plenty of R&D to support their product.

I think you completely missed purpose of the luxury car. They are not meant to be "value for money", otherwise you just buy a FG falcon. Does a Lamborghini offer good value for money over a Hyundai i20? Does it really cost 25 times more? is it really 25 times better? Of course not... BUT Is it one of the most enjoyable cars available... yes.

If you google any car and reliability you will find issues. Try reliability and VW or Falcon..or commodore...or anything really.

[new2ford]

Originally Posted by HULK_I6T

If you google any car and reliability you will find issues. Try reliability and VW or Falcon..or commodore...or anything really.

There is a pattern to reliability:

http://www.reliabilityindex.com/manufacturer/relIndex

(that's a warranty provider's ratings, not an average Joe Blow's opinion survey)

I take your points about the luxury car aspect and good luck to BMW that they continue to get away with it in spite of some aspects that don't stand up too well in comparison to some Japanese and even Korean offerings. It's mainly the badge, drivability and an impression of luxury (and I mean impression, not necessarily real) that get the BMW by.

And our Territory's more fun to drive than our 3 series.

[zilo]

The genesis is the successor to the Sonata.

Google the reliability of that and you'll get an idea of how Hyundai copes with dependability issues.

It slipped 10 places out of 22 this year.

[danzvtil]

Originally Posted by zilo

The genesis is the successor to the Sonata.

Google the reliability of that and you'll get an idea of how Hyundai copes with dependability issues.

It slipped 10 places out of 22 this year.

Genesis is nowhere near successor to sonata, which is still on sale in the USA. Genesis is a stand alone brand well above the humble sonata/i45.

[zilo]

Originally Posted by danzvtil

Genesis is nowhere near successor to sonata, which is still on sale in the USA. Genesis is a stand alone brand well above the humble sonata/i45.

No kidding?

Hyundai Sonata
Hyundai Genesis


those two red words above look the same to me mate.

[Yellow_Festiva]

Originally Posted by zilo

No kidding?

Hyundai Sonata
Hyundai Genesis


those two red words above look the same to me mate.

In other markets there is no Hyundai badging on it.

[Bossxr8]

I'd be ashamed of being a Hyundai too

[RANGEREST]

FORD FALCON
FORD FESTIVA (read the ID plate on one of these "kia motor co ford festiva")
Yep that makes them the same car too

[malazn mafia]

Originally Posted by Bossxr8

I'd be ashamed of being a Hyundai too

High Undies.

[danzvtil]

Originally Posted by zilo

No kidding?

Hyundai Sonata
Hyundai Genesis


those two red words above look the same to me mate.

Hyundai Genesis in THIS market.
You know, like Toyota Soarer and Lexus SC400, must be a replacement for a camry
You been breathing too much fresh air on that island of yours zilo