Will Ford Brag About The Big Win? - Page 4

SM1DY · 20-10-2008, 10:30 PM

It seems that nothing sells anymore....Might as well try selling the Bathurst victory, otherwise whats the point of Ford even turning up?

snappy · 20-10-2008, 10:57 PM

I think its pretty common knowledge that those cars are not like the factory models . That advertising would keep alot of fella's in work for a quite awile.
There is no question that ford needs to do somthing to try and boost there sales but advertising bathurst in my opinion is not one of them .

Until bathurst is gt vs gts i doubt it would have a significant impact on sales

vfast · 20-10-2008, 11:17 PM

Quote:

Originally Posted by snappy84

I think its pretty common knowledge that those cars are not like the factory models . That advertising would keep alot of fella's in work for a quite awile.
There is no question that ford needs to do somthing to try and boost there sales but advertising bathurst in my opinion is not one of them .

Until bathurst is gt vs gts i doubt it would have a significant impact on sales

Could not agree with you more! I for one am so over V8 super series. The only things they share with the production based cars are the shell and badges.

Bring on production class races like bathurst 24 /12 hr races.

Then maybe it will be 'what wins on Sunday, sells on Monday'.

schnoods · 21-10-2008, 12:01 AM

Quote:

Originally Posted by vfast

Could not agree with you more! I for one am so over V8 super series. The only things they share with the production based cars are the shell and badges.

Bring on production class races like bathurst 24 /12 hr races.

Then maybe it will be 'what wins on Sunday, sells on Monday'.

Shells arent anything more than roughly the same shape, i know the VE has had its proportions altered to stay with v8sc spec.

Completely agree though, i think money should be spent advertising facts about their cars and not facts about cars they race.

The Yeti · 21-10-2008, 05:22 AM

how about this we just stop advertising the falcon and can it compleatly

Advertising throught motor racign doesnt sell cars any more so its a wast spending money there

the car it's self doesnt sell any way

general advertising doesnt work

its obviasly a 2nd rate product so why bother cotinuing with it?

well thats what I take form every thing above, you can bet your weddign tackel that had the lion won it woulf be in every form of media vailable

what ever happend to simpel campains like this http://au.youtube.com/watch?v=s89EkhwDZVo

it may not sell cars directly as in Mr Joe public walks in and has to have a bathurst winning falcon but it puts the falcon name out there as a winner

V8 EF Fairmont · 21-10-2008, 05:55 AM

Simple adds like those stir up some passion and get talked about, which just gets Fords and Falcons in the limelight. While it may be true that racing doesn't sell cars anymore, if you can get people talking about the advertising it must be good.

Bearman · 21-10-2008, 05:59 AM

Quote:

Originally Posted by The Yeti

it may not sell cars directly as in Mr Joe public walks in and has to have a bathurst winning falcon but it puts the falcon name out there as a winner

This is the critical point in bold text. This is exactly why Ford should be pushing the three-peat at Bathurst as strongly as it can!!

What post #1 says is true for Melbourne as well. Multimedia society? Sure but people have to have a reason to go to the Ford website for the uninitiated to "discover" Ford has won Bathurst again.

EgoFG · 21-10-2008, 06:59 AM

Quote:

Originally Posted by V8 EF Fairmont

Simple adds like those stir up some passion and get talked about, which just gets Fords and Falcons in the limelight. While it may be true that racing doesn't sell cars anymore, if you can get people talking about the advertising it must be good.

Abso-bluddy-lutely !

I do not understand why all the nah-sayers cannot see the value in building a brand name.

holden, just before the FG release, did a whole campaign that did not sell cars (The first in the 'go better' series I think)

V8 racing does not sell cars - it enhances a brand.

Does AFL sell cars - why do Ford sponsor it ? An AFL player does not have any body panels in common with any Ford I have seen.

Wally · 21-10-2008, 09:46 AM

Quote:

Originally Posted by jaydee

Of course YOU did because you're a member of AFF but if I hadn't actually watched it and saw the news that night you'd never know.

Now if Holden had one there'd be ads in all the media (print & TV),

HOLDEN NUMBER 1 AT BATHURST.

Haven't seen a single thing, at least not here in Perth.

No wonder their sales are down and they're having to lay off workers.

In the words of Derryn Hinch "Shame Ford,shame".

Maybe Ford are relying on AFF for viral marketing?

**Polyal** · 21-10-2008, 09:51 AM

Quote:

Originally Posted by V8 EF Fairmont

Simple adds like those stir up some passion and get talked about, which just gets Fords and Falcons in the limelight. While it may be true that racing doesn't sell cars anymore, if you can get people talking about the advertising it must be good.

Yeap good post. While selling cars is what they do, advertising doesn't have to equate to direct sales to be effective in the long term.

**ebxr8240** · 21-10-2008, 10:18 AM

If thats the case one would have to ask??
Why should Ford spend any money on the V8's ??..

4Vman · 21-10-2008, 10:31 AM

Quote:

Originally Posted by ebxr8240

If thats the case one would have to ask??
Why should Ford spend any money on the V8's ??..

Ford constantly ask themselves that question, and over the years have pulled away totally a few times depending how the market place is perceiving their involvement V outcome for Sales...

**ebxr8240** · 21-10-2008, 10:36 AM

Quote:

Originally Posted by 4Vman

Ford constantly ask themselves that question, and over the years have pulled away totally a few times depending how the market place is perceiving their involvement V outcome for Sales...

Yes I know !!
I remember when Moffit lost his Ford backing...
Ford U.S dropping out of drag racing in early 60's in an agreement with G.M & Chrysler.. Unfortunately only one company kept to agreement...

gtxb67 · 21-10-2008, 10:42 AM

i would assume that ford spend money on v8's at present, because it keeps the company name in the public spotlight. having a logo at the tennis or mt buller doesn't really sell cars, but it is an effective way for people to see the brand
i doubt anyone is going to buy a ford or a holden based on v8 supercar success but it can breed a new generation of fans. the kids from 10-18 are relatively impressionable and they will in the near future buy a car. if it is a second hand ford, the seller is likely to buy a newer ford and so on all the way to a new car
the only people that care about racing are already set in their ways about which brand they follow, so advertising any more is probably not necessary. i would rather their advertising budget go into making the cars better. a front page add or a t-shirt at the track is nice, but i would rather the reason for the happiness, not a reminder

BENT_8 · 21-10-2008, 10:58 AM

Could this lack of promotion stem from the bad blood between Ford and 888 in recent times?
I read that the red Vodafone colour scheme was too Holden for Ford to swollow.
It would be hard to sing about a 3peat with that hanging around.

Add that to the current financial difficulties faced by Ford and the fact the entire catagory is fake in terms of shells, engines, suspension etc. and most people know it, there isnt much incentive.

4Vman · 21-10-2008, 11:07 AM

How much do the US brands support NASCAR? The worlds most popular form of motorsport for attendances and TV.

gtxb67 · 21-10-2008, 11:19 AM

Quote:

Originally Posted by BENT_8

I read that the red Vodafone colour scheme was too Holden for Ford to swollow.
It would be hard to sing about a 3peat with that hanging around

i personally cannot see how the vodafone colours are a problem. does that mean mercedes see a mcclaren as a ferrari because of the red
the sprint gas and boc cars are predominantly blue. the only time colour might be an issue is with the works teams and the manufactuer is paying most of the bills, so they choose the corporate colour

the colours on the car mean nothing. even from a long way away the colour on the windscreen is what matters. and from the rear the wing gives it away. a ford could not be mistaken for a holden no matter what colours they are

4Vman · 21-10-2008, 11:29 AM

Interesting article, i don't know how much it relates to our market place though:

http://www.sbsun.com/ci_10330120?source=most_emailed

Looks like GM are in twice as much poo as Ford though!!

V8 EF Fairmont · 21-10-2008, 11:30 AM

What also should be mentioned is it is something that the advertising people can have some fun with. Because it is purely for putting the brand out there, they don't have to put any serious message across. And if an ad can get people talking like 'hey you seen that Ford Bathrust ad? It's a bit of a laugh!' Then they're spreading the branding message. And getting one up on the competition. I just cannot see why they aren't doing something about it.

Rodp · 21-10-2008, 11:42 AM

Someone who didn't care about spending a couple of seconds googling the 2008 Bathurst winner is going to be swayed by an add for a Ford because its shape won Bathurst?

This logic astounds me.

V8 EF Fairmont · 21-10-2008, 11:58 AM

Quote:

Originally Posted by Rodp

Someone who didn't care about spending a couple of seconds googling the 2008 Bathurst winner is going to be swayed by an add for a Ford because its shape won Bathurst?

This logic astounds me.

Just like they're gonna be swayed by Ford sponsoring the local footy or tennis? That logic astounds me. The logic is in the branding.

4Vman · 21-10-2008, 12:05 PM

Quote:

Originally Posted by V8 EF Fairmont

Just like they're gonna be swayed by Ford sponsoring the local footy or tennis? That logic astounds me. The logic is in the branding.

Personally it makes far more sense to brand market at the Tennis, or AFL or Cricket than Motorsport... These audiences are far greater and broader in demographic and are inclusive of Motorsport fans anyway.
The ads get to the real influencers of most family car choices.. WOMEN!!!!

gtxb67 · 21-10-2008, 12:08 PM

Quote:

Originally Posted by 4Vman

Personally it makes far more sense to brand market at the Tennis, or AFL or Cricket than Motorsport... These audiences are far greater and broader in demographic and are inclusive of Motorsport fans anyway.
The ads get to the real influencers of most family car choices.. WOMEN!!!!

that is true, but thankfully for us ford chose to give up the tennis and put money into motorsport

V8 EF Fairmont · 21-10-2008, 12:11 PM

Quote:

Originally Posted by 4Vman

Personally it makes far more sense to brand market at the Tennis, or AFL or Cricket than Motorsport... These audiences are far greater and broader in demographic and are inclusive of Motorsport fans anyway.
The ads get to the real influencers of most family car choices.. WOMEN!!!!

While I don't disagree, I thought we were talking TV advertising to a TV audience?

4Vman · 21-10-2008, 12:14 PM

Quote:

Originally Posted by V8 EF Fairmont

While I don't disagree, I thought we were talking TV advertising to a TV audience?

I was too.... TV is only one of many mediums though...

DanielXR8 · 21-10-2008, 12:22 PM

Quote:

Originally Posted by V8 EF Fairmont

Just like they're gonna be swayed by Ford sponsoring the local footy or tennis? That logic astounds me. The logic is in the branding.

None of that stuff works on me either. Being treated like a valued prospective customer by Ford and its dealers might. Of course making that happen is a heck of a lot harder then doing a new ad campaign apparently and if these forums are to be believed, far less important then a pretend FG winning a race or a Ford turning up for a photoshoot at the tennis.

I don't give a dam how many tennis balls fit in the thing for some competition. People at bus stops staring at badly done Photoshops of a Terri, doesn't fix basic engineering and build quality issues with the car.

Really. The problem is Ford is on the nose with the public and deservedly so for how it has treated its customer base over many, many years. There are now tens of thousands of folks who won't touch the brand.

Why?

Not because of the lack of a commercial.

V8 EF Fairmont · 21-10-2008, 12:25 PM

Quote:

Originally Posted by 4Vman

I was too.... TV is only one of many mediums though...

How bout a Bathurst winning ad during the tennis telecast???

The Yeti · 21-10-2008, 12:25 PM

People want to feel like they made the right choise when they prchase somthign as expencive as a car. to hear its won the last 3 yes 3 bathursts brings comfort and the feeling youve backed a winner.

you can bet if the lion had won there would be a campain along the lines of weve taken the title back where it belongs and so on why becasue GM has staid with the support when ford was using an on again off again aproach and this is paying off in terms of long term sales now the commodore is seen as a winner and ford are doing nothing to counter that

4Vman · 21-10-2008, 12:27 PM

Quote:

Originally Posted by V8 EF Fairmont

How bout a Bathurst winning ad during the tennis telecast???

Are you selling a racecar? or telling Mums about the "new" Falcon or Territory???

**Polyal** · 21-10-2008, 12:50 PM

Quote:

Originally Posted by The Yeti

People want to feel like they made the right choise when they prchase somthign as expencive as a car. to hear its won the last 3 yes 3 bathursts brings comfort and the feeling youve backed a winner.

Thats pretty much on the right track.

For many people purchase decisions are made on how the product will effect their own image. You wouldn't buy a product that is seen as not being successful.

Holden as we know are the masters of it, you dont necessarily have to have the best product, you just need people to believe it is. How?....Advertising.

On the flip side, Ford do have the better product, its proven, but still lack in sales.....

It really isn't rocket science.