Jaguar Rebrands

[whynot]

One is left wondering if Jaguar's marketing department has done a Fonzie and jumped the shark.

Their approach certainly breaks the old marketing rule of thumb that it is cheaper to retain customers than attract new ones. In this case it appears Jaguar is happy to jettison their old customer base and chase new ones (with different motoring needs). But at what cost?

The other problem that Jaguar is having is that large sedans and bloated EV SUV are presently having a hard timing selling in the market. Apparently, in the US, there is a year's supply of XF gathering dust in the dealer's yards.

May I suggest that Jaguar ditch their present strategy and adopt a crash development program (like they did during WW2 with the Avro Lancaster). Get the engineering rights to a body-on-frame 4WD vehicle. Dust off the old Jaguar AJ-8 V8 at the prime mover. Beg, borrow, steal a 48V mild hybrid system for the ancillaries to give a slight nod to the greenies. Make sure there is acres of leather in the interior and lots of computer displays. Don't forget to have lots of computer controlled 4WD modes (road, sand, rock, mud, grass, driveway, carpark, curbs, garage, etc). Throw on some oversized tyres, add lots of accessories (like a bull bar that isn't a bull bar for EU purposes). Get some Lara Croft lookalike to promote it, and Jaguar is on a winner.

(Vehicle will spend its life stuck in traffic on British motorways, but, heck, Jaguar will sell heaps of them.)

[Sprintey]

Originally Posted by Franco Cozzo

Gen Z have seem to become car enthusiasts - it skipped Millennials,

Can't believe it at TAFE, all the young blokes have JDM or modified VF Commodores, there's more guys with modified cars in the construction trades than automotive trades.

Could be the much better money on offer though for these guys,

Yep totally, it bodes well for the car scene having a larger group of young enthusiasts. It seems a switch back to physical/real from social/connected, been going through some fascinating articles in the wake of this Jag ad and the Trump election explaining this new generation of young men. Good to see.

Gen Z also have insane appreciation for very daggy cars, such as the Rover 75 and AU...


OT: here's a few links of the change in zeitgeist, in elections,

https://www.youtube.com/watch?v=TP7V-r4A1rU

https://quillette.com/2024/11/06/the...mp-vance-musk/

in young men's perceptions (finally we see a counter to feminism?)

https://www.youtube.com/watch?v=_XapCqE1w6k

and even in fashion, where the bearded authentic lumberjack in skinny jeans is out, and by waiting a generation I have finally become a fashion item as coastal grandad is in amongst the young eclectic set:

https://www.telegraph.co.uk/fashion/...piers-brosnan/

https://www.telegraph.co.uk/fashion/...ear-cardigans/

I would argue after the marketing guy's vid I linked above, THIS is EXACTLY the time you want to get retro at Jaguar and go 'old man'...

All this goes beyond car talk, but it's all feeding into creating the moment right now, where Jag are launching for their survival.

[DFB FGXR6]

Originally Posted by whynot

One is left wondering if Jaguar's marketing department has done a Fonzie and jumped the shark.

Their approach certainly breaks the old marketing rule of thumb that it is cheaper to retain customers than attract new ones. In this case it appears Jaguar is happy to jettison their old customer base and chase new ones (with different motoring needs). But at what cost?

The other problem that Jaguar is having is that large sedans and bloated EV SUV are presently having a hard timing selling in the market. Apparently, in the US, there is a year's supply of XF gathering dust in the dealer's yards.

May I suggest that Jaguar ditch their present strategy and adopt a crash development program (like they did during WW2 with the Avro Lancaster). Get the engineering rights to a body-on-frame 4WD vehicle. Dust off the old Jaguar AJ-8 V8 at the prime mover. Beg, borrow, steal a 48V mild hybrid system for the ancillaries to give a slight nod to the greenies. Make sure there is acres of leather in the interior and lots of computer displays. Don't forget to have lots of computer controlled 4WD modes (road, sand, rock, mud, grass, driveway, carpark, curbs, garage, etc). Throw on some oversized tyres, add lots of accessories (like a bull bar that isn't a bull bar for EU purposes). Get some Lara Croft lookalike to promote it, and Jaguar is on a winner.

(Vehicle will spend its life stuck in traffic on British motorways, but, heck, Jaguar will sell heaps of them.)

Apart from the body on frame thing, they already do all of that, just without a Jaguar badge..................its called the Range Rover, Defender or Discovery.

Anyone else get the feeling that Tata never really wanted the Jaguar part of JLR? That's why Jaguar never went all in on SUV's like Porsche, BMW, MB, Audi did, that was all left to Landrover.

[whynot]

Originally Posted by DFB FGXR6

its called the Range Rover, Defender or Discovery.

Looks like my sarcasm went missing in action. I thought the penny would have dropped with the 4WD mode for crossing the curb to park in the garage ...

[DFB FGXR6]

Originally Posted by whynot

Looks like my sarcasm went missing in action. I thought the penny would have dropped with the 4WD mode for crossing the curb to park in the garage ...

I know, I picked it up, I'm just a very literal person.

The reality is, that approach has revived many companies over the last 20 years, including Cadillac, Porsche, Bentley and Rolls.

[Crazy Dazz]

Originally Posted by DFB FGXR6

I will say, all those complaining about the WOKE crap, and I can't stand it myself, but they were never going to buy a Jagaur anyway.

Hard Disagree

The issue isn't the weird advertising, it's the fundamental change in WHAT Jaguar is. They're abandoning their slot as a "Premium" (yet affordable) brand, and trying to carve out a new niche as some kind of all electric top-end "exotic"

I can understand their motivation. If you accept the premise that we're RAPIDLY heading into new territory, an all-electric market, dominated by suv-types, and with decreasing car ownership. Then hey may have feared getting caught in the logjam, and they have looked desperately for a way to keep distinguishing Jaguar. Especially since their sibling already have a strong presence in the SUV market.

But even then, I think they've gone too far down the rabbit hole. They've decided to chase the "progressive" market, realised that market isn't overall big on cars as prestige items, and so have doubled down and decided to aim for a very particular market.

Personally, I think they've missed a huge opportunity. Jaguars have always sold disproportionately well overseas, and that trend has been increasing of late. There's still a big market in America, Eastern Europe, and China, for people who don't want all electric.
I also get the sense that there's an increasing divide in the UK, with more people rejecting the spread of wokish thinking.

And ultimately, at the risk of greatly over-simplifying, if you want to sell CARS, then you're better off targeting the anti-woke market

[Crazy Dazz]

[FTE217]

Originally Posted by Crazy Dazz

LOL i luv these guys, they do this so very well !
The acting is tops ! hitlers mannerisms, the hsaking of the hand to take his glass's off just perfect.
Now thats a advertising skit haha
I watch the many real football ones they do, utterly brilliant !

[Fordman1]

Originally Posted by FTE217

LOL i luv these guys, they do this so very well !
The acting is tops ! hitlers mannerisms, the hsaking of the hand to take his glass's off just perfect.
Now thats a advertising skit haha
I watch the many real football ones they do, utterly brilliant !

This is a copy and paste from “Downfall” an absolutely brilliant movie.

I want to see a parody about Victoria and the youth crime wave / bail system.

[Sprintey]

I think we've got 1 day to go or something?

Here's a 'leak' (it's just someone's render really)

https://carbuzz.com/jaguar-design-vi...ept-2024-leak/

DFB - hang on to your XE, this hasn't a patch on it.

[Wretched]

Concept renders

Bugger - image size. Where's the autoscale?

[Sprintey]

Yep it seems to be real, being reported in the mags.

https://www.whichcar.com.au/news/jag...concept-leaked

Disconnected emotion, I can kind of see where they are going with it - we're in a cycle where all the cars go square again eg new Prado - but um yeah. Interior shot looks revolutionary with no instruments... about a decade back when Tesla did it.

If you have been paying attention, the latest Bugatti Tourbillon and ultra high end is going back to physicality: no ipads on dash, analog instrumentation and physical, tactile buttons for that feel and involvement:

https://en.wikipedia.org/wiki/Bugatt...urbillon_I.jpg

Oh, Jag.

[Fordman1]

The Miami reveal has happened in Miami Florida

http://https://youtu.be/Zqt7_sd_Sgo?si=0WzdMcygTFZcD0nN

[uranium_death]

Originally Posted by Wretched

Concept renders

Bugger - image size. Where's the autoscale?

image

Looks like the kind of car Dr Geoffrey Edelstein might have enjoyed...

[Wretched]

[DFB FGXR6]

Jaguar's have always looked different to other brands, but then they were always beautiful too. Long contoured hood, stubby tail, great proportions. This car is none of those things, not beautiful at all, graceless.

To say I'm heartbroken over this car would be an understatement. And that's all I have to say.

[Franco Cozzo]

Originally Posted by Wretched

Concept renders

Bugger - image size. Where's the autoscale?


image

image

image

image

image

image

image

Its not often that I don't have much to say, what the hell is this

[Sprintey]

Just throwing in the launch review of the 'reimagined' XJ back in 2010...

https://www.drive.com.au/reviews/jaguar-xj-review/

I loved it from new, its curves and floating C pillar were controversial at the time; and the interior was knockout gorgeous, and high quality.

To look at the 2010 XJ now, it seems to come from a more sophisticated age, but that might be contrasting with the current brutalism.

[DFB FGXR6]

Originally Posted by Sprintey

Just throwing in the launch review of the 'reimagined' XJ back in 2010...

https://www.drive.com.au/reviews/jaguar-xj-review/

I loved it from new, its curves and floating C pillar were controversial at the time; and the interior was knockout gorgeous, and high quality.

To look at the 2010 XJ now, it seems to come from a more sophisticated age, but that might be contrasting with the current brutalism.

And how many car companies have copied that floating C-pillar look.

[Crazy Dazz]

But none of this is new?
Companies have been displaying concept cars like this, for the last 50 years.

Seems to me just a double-dose of stupid.

TBH, in this era of technology, CAD, and #D printing, this seems like a pretty ****-poor effort. I'd have expected a LOT more, from what is supposed to be a complete rebranding.

I think somebody misunderstood the brief to "Copy Nothing."

Oh well, maybe classic Jags will get cheaper and I can afford one.

[Ben73]

It’s a concept, so you cannot take it too seriously, but it’s funny how electric cars don’t require grills so they have just incorporated random grills into the design.

[Sprintey]

Jaguar CEO explains further:

https://www.youtube.com/watch?v=aMzKOP1B4ac

As the days go by I can see where they are going with the design of the actual cars, they are warming to me a little... In this interview you get a side and slightly elevated perspective of the blue car, I can see some curves that appeal from this view.

And in the comments, the internet has discovered an alternate spelling for the CEO's name...

[Sprintey]

And I've found a near-time interview with Gerry McGovern, 1 day old:

https://www.youtube.com/watch?v=CI_FT3W2azs

Here he discusses the car and the design process, and the brand identity process, the brand's relationship to the customer vs itself.

A strong creative should be immersed in the current zeitgeist - I wonder if it has shifted in recent months? (cough Trump 2nd coming cough) Being fascinated by industrial design history, I've read and listened to stories of when this shifts - think about the months before the release of the AU, when design clinics which had been positive, turned. And then that disastrous release to the dealers...

Also on the topic of AU, I wonder if the design by committee was at work here? The AU famously had been mocked up in that 1990s blob styling (eg VT) and Ford head office then instructed to add New Edge elements into the design - and created something that was about 10-15 years ahead of the market. Whoops. Here, Gerry details getting competitive design teams, making 17 different concepts and a loading of those viewing them with a 'what will shock you is the right path' beforehand, to paraphrase. Maybe Jaguar are actually light years ahead? But I suspect 'Deep Future' looks more classically elegant, and technical.

DFB - I'd be fascinated to hear your take on what Gerry is saying, if you get time to listen.

[whynot]

Back to the early 1960's by the look of it.

Has it a machine gun in the front grill like FAB 1. Smoke screen? Grappling hooks? Can it go on water as well?

[Ben73]

Originally Posted by Crazy Dazz

I’m so glad they referenced Zoolander in that video. That was one of my thoughts after seeing the ad for the first time.

Did the marketing team think Zoolander was a documentary or something?

[uranium_death]

Originally Posted by whynot

image

Back to the early 1960's by the look of it.

Has it a machine gun in the front grill like FAB 1. Smoke screen? Grappling hooks? Can it go on water as well?

[aussiblue]

This video nailed it https://www.youtube.com/watch?v=dolDgGqM7C0

[roKWiz]

Originally Posted by aussiblue

This video nailed it https://www.youtube.com/watch?v=dolDgGqM7C0

Spot on.

[aussiblue]

So it seems in fact Jaguar are in fact deliberately targeting the LGBT sector per https://www.youtube.com/watch?v=eeUFsTTcR-s .

[jpd80]

Wow, low ride height super long wheelbase with ginormous battery inches above the ground…….

What could possibly go wrong….