another 440 jobs to go at Ford

[prydey]

Originally Posted by Joe5619

That is not good enough.. You need to tell the people who are looking for a new car & not looking at Falcon about it! These people don't know about it!

yeah, because everyone thats got $40k+ burning a hole in their pocket don't do any of their own research but just walk into the showroom and buy a car they saw on tv give it a rest.

[big_landau]

i honestly have not seen any sort of adds on tv or the radio or anything for that matter about the 4cyl eco boost falcon.oh wait its on those fpr race cars but it even took me a while to work out what it was so the main streem public would have no idea about this car at all
i dont think i have ever seen anyone ever release a new car without a add campain,here is a great thing but no one seems to even know it exisits.i havnt had anyone other than on forums ever talk to me about the eco boost falcon.
ford marketing have to take some of the blame.

[The Snout]

Originally Posted by saber

Guys, in response to the above comment, what do you make of the following thread on Whirlpool?

Ford Territory vs Kio Sorrento

http://forums.whirlpool.net.au/archive/1950387

Unfortunately, the perception that the Falcon is a poorly built, inferior car, with boring design seems to ring mostly loudly with the general buying public…

"Different people have different priorities, like parking sensors, reverse camera, blind spot indicator, freakin cup holders, interior lighting etc.., but hey feel free to buy a car just because of its engine, don't forget to put a chevy badge on it too"

[PridenJoy]

I believe there must be a very good reason Ford ain't advertising the Falcon, there has to be, no marketing department can be that incompetent...........can they?

[Joe5619]

Originally Posted by prydey

yeah, because everyone thats got $40k+ burning a hole in their pocket don't do any of their own research but just walk into the showroom and buy a car they saw on tv give it a rest.

When you last bought your last new car (my XR6T cost high 40's), did you look at EVERY car in your price range?? I tell you I didn't. But if they was an ad around the time I was looking I would have gone "I might check that out"!! Not everyone buying a new car in that price range is going to look at Falcon, but if they see an ad, you at least have some hope of getting a sale!!

There is no excuse for Ford’s lack of TV advertising on Falcon. Why do people think TV advertising doesn’t sell cars?? Like seriously guys, if it did not work there would be no car adds on TV. But I’m seeing them all the time!!

[Keepleft]

Originally Posted by windowlicker

Manufacturing is a vital national asset. Putting aside the economic and future-building benefits, overiding those big benefits is this: a broad manufacturing ability makes you strategically better off - its a vital asset in times of war.

The transfer of manufacturing isn't of ourse just from Australia, but from the entire western developed world,- into then third and second world countries and is (was) all quite deliberate. You need to go back to some of the fine print in the 1976 Lima Agreement, signed off on behalf of OZ by one A. Peacock (LIB), but initiated by one Gough Whitlam through his groups international friends. Both sides have worked to this end, its all globalist agenda driven. This ends the near political discussion on my part.
http://www.youtube.com/watch?v=lPnKJUu07rE
(Disclaimer - I have no relation whatsoever with any of the folk posting at this TY vid, nor with any of the parties discussing).

http://fairdinkumradio.com/?q=node/20
From this link read the key RESOLUTIONS listed on the page, you will begin to appreciate 'why'. I remember, as a kid in PNG, dad - on hearing of this agreement on radio, not being at all impressed, along with other engineered societal changes that were to be carried out.

Ford to cut back Phillipine operations too:-
http://www.philstar.com/Article.aspx...bCategoryId=72

Our pollies have sat back with the American military umbrella in place and pushed many many many manufacturing jobs overseas.

The US faces very severe times ahead (opinion circa 2013-16), and in any case they face up to two million defence related job losses by 2013 owing required budgetary cutbacks. It is to be determined 'where exactly' those cuts will be made; payroll or program - likely both.

The Pentagon will see massive cuts over the next decade to adjust the ever-expanding US deficit. A new study reveals, however, that the immediate impact of those adjustments could cost 2 million Americans their jobs in the next year alone. See RUSSIA TODAY -'RT'.

http://rt.com/usa/news/us-million-jobs-report-406/

Wall Street Journal suggesting one million:-
http://online.wsj.com/article/SB1000...=pentagon+cuts
This of course is just the defence side of things.....

UK has defence budget trouble too:-
http://www.rt.com/news/uk-nuclear-subs-defense-402/

Swiss banks are in like flynn obscuring who is really holding the funds. And then some mines have chinese banks funding chinese built plant on chinese part owned mines and it gets the okay from the Foreign Investment Board.

To secure 'food security' China buys big, and sometimes to avoid FIRB scrutiny, they'll offer a price for a landholding well over an asking price, in order to make 'a sale' that much more attractive to a seller.

Sometimes, to avoid similar scruitiny, they'll buy one parcel of land (lot), then buy an (the) adjoing one - later! Agricultural land. Mining and minerals - not an area of interest.... so no thoughts.

[SpoolMan]

Lets not lose the thread on something that is or has been debated on another Forum.
The Territory (diesel variant) needs and is getting an increase in production.
The Focus of the thread should be on Ford.

[saber]

Originally Posted by The Snout

"Different people have different priorities, like parking sensors, reverse camera, blind spot indicator, freakin cup holders, interior lighting etc.., but hey feel free to buy a car just because of its engine, don't forget to put a chevy badge on it too"

That’s what some buyers want, and demand in Ford…

I prefer to drive around in a car with a strong engine that has the grunt when I need it matched to a decent transmission, little road noise intrusion, and an attractive looking and functional interior.
Don’t get me wrong, I like gadgets, but heated seats, push start button, xenon headlights ect ect won’t win me over if the car was gutless, has a poor shifting transmission, or is as loud as a jumbo jet taking off…

[falconnut]

Your right Saber but the average consumer just want something that looks good, is cheap as possible to buy and have as much pointlesss technological crap crammed into the car as possible.

[my_gxl]

They are right on the news that ALL government cars should be australian made.

[Peter B - CV8]

Originally Posted by PridenJoy

I believe there must be a very good reason Ford ain't advertising the Falcon, there has to be, no marketing department can be that incompetent...........can they?

I'm guessing that the Marketing Dpt advertising budget was predominately used up in Territory promotion (after all it's the proven "big seller"). Unfortunately the Eco Boost & others then miss out on any meaningful advertising $$$.

[macman]

Originally Posted by prydey

yeah, because everyone thats got $40k+ burning a hole in their pocket don't do any of their own research but just walk into the showroom and buy a car they saw on tv give it a rest.

If TV advertising doesn't work - why does it exist?

Of course people would buy a car they saw on TV.

[johnydep]

Originally Posted by saber

Guys, in response to the above comment, what do you make of the following thread on Whirlpool?

Ford Territory vs Kio Sorrento

http://forums.whirlpool.net.au/archive/1950387

Unfortunately, the perception that the Falcon is a poorly built, inferior car, with boring design seems to ring mostly loudly with the general buying public…

If it was that simple, Aussie car manufacturers would not have a problem selling cars.

At the end of the day, 99% of consumers shop with their wallet not their heart.

I purchased the first model Territory, and it's been a great car, even after going through hell to get major issues looked at (see Territory forum). My intention was to trade it in when the Turbo 6 speed came out; that never happened due to quality issues and the way that Ford dealt with my problems (front suspension out of whack, tyre scrub, ABS malfunction).

Time softened my view and we went shopping for another Ford, but this time a small car. The Terri stays, and we buy a fuel efficient car (Ford and Holden lost on that one).

Ford are not losing sales because of advertising, or due to customer lack of knowledge. When someone is going to spend a large amount of their money, they do a lot of research and ask a lot of questions.

• Length of warranty
• Quality
• Cost of purchase
• Cost to run and maintain
• Creature comforts
• Steering, turning circle, parking
• Customer relations

Ford are failing with certain items on that list.

The battle of Aussie vs Asian has been won, we lost. No one cares anymore where the car is built, or if it's front wheel or rear wheel drive. They care about the warranty period, the quality, the fuel consumption, the after sales service, etc.

Ford, GMH and Toyota Aust have to find new and better ways to attract buyers.

Sorry, but the people that love the Ford Falcon and it's rear drive set up don't seem to purchase new models; well, not enough to matter.

[saber]

Originally Posted by johnydep

If it was that simple, Aussie car manufacturers would not have a problem selling cars.

At the end of the day, 99% of consumers shop with their wallet not their heart.

Excellent response.

I’d too would love to buy a brand spanking new XR6T/G6ET or higher model, but I can’t afford to buy one.
The money I would have spent on a car will be used instead on a holiday and house…
I currently drive a BFII Egas Falcon, which is coming up to her 6th birthday (manufactured Oct 2006), and with only 107XXXkm on the clock, she hasn’t missed a beat and still has heaps of life left in her…

[KIWI-1]

Do Ford have a marketing department? or just an Irish Lassie doing bad PR?
Ford Australia will trash the brand with this nonsense.

[DJR-351]

Originally Posted by KIWI-1

Do Ford have a marketing department? or just an Irish Lassie doing bad PR?
Ford Australia will trash the brand with this nonsense.

I do believe Ford have a marketing department, i also believe they are doing exactly as they have been told to do (from elsewhere) and have been doing so for a number of years now.....

Also....in the future i believe they will be thanked (again from elsewhere) for their help in achieving what they were asked to do.....

Just my observation that’s worth nothing to no one but me.....

[KIWI-1]

Very succinctly put!!!
Trouble is, they will trash the brand so badly that it wont just be mfg that will be go, they will drop sales across all categories.

[evse82]

Originally Posted by DJR-351

I do believe Ford have a marketing department, i also believe they are doing exactly as they have been told to do (from elsewhere) and have been doing so for a number of years now.....

Also....in the future i believe they will be thanked (again from elsewhere) for their help in achieving what they were asked to do.....

Just my observation that’s worth nothing to no one but me.....

I have also heard this as well. It sounds like a conspiracy but it makes perfect sense. Very sad though because the staff at Ford Aus are actually really happy with their cars this model round (FG) but aren't rewarded the way they should be.

[falconnut]

I think we should all write to Ford Marketing and ask him WHY they are not advertizing these cars?

No Word of mouth and Facebook/Youtube social media crap is just lazy, i mean REAL TV ads.

[jpd80]

Originally Posted by KIWI-1

Very succinctly put!!!
Trouble is, they will trash the brand so badly that it wont just be mfg that will be go, they will drop sales across all categories.

Ford is actually growing sales in spite of falcon's woes and heavy supply restrictions
but don't tell the whingers, they're in Falcon death spiral mode....

[joolz]

IMO the majority of Australia and the Government is supporting overseas manufacturing more than local. They prefer to buy imported cars and have basically a zero tarrif on imported cars. This in its self is killing local jobs and the future of Australia. Why buy local when the import is so much cheaper but if the shoe was on the other foot like trying to import a Falcon to China the cost would be huge. Now how is that a level playing field in ragards to tarrifs.

[jpd80]

Originally Posted by saber

Guys, in response to the above comment, what do you make of the following thread on Whirlpool?

Ford Territory vs Kio Sorrento

http://forums.whirlpool.net.au/archive/1950387

Unfortunately, the perception that the Falcon is a poorly built, inferior car, with boring design seems to ring mostly loudly with the general buying public…

The opinions of one poster on that site complaining about the perceived short falls of a Titanium Territory
does not constitute the opinion of the general public, especially when the poster starts comparing
that vehicle to a North American Explorer without even seeing one ion the flesh let alone driving one.

Consistently increased sales of territory, especially diesel versions says that Ford is getting it right.

[falconnut]

Which proves Whingepool is not a good forum to quote for ANYTHING once again.

Although it is quite true how fickle and uninformed most of the people that are buying new cars are just like that.

Why buy a technically superior car for $30000 when a cheap Korean/Chinese Box will do that same thing for $20000 and they will just trade it in after the warranty runs out in 5 years anyway.

You are right though the government is killing local industry by importing, such a shame too.

[galaxy xr8]

Originally Posted by SpoolMan

No Blue Blood likes to read headlines like that, but you can’t shoot/blame the messenger there only reporting what’s happing in the car industry, the fact is people need to buy Falcons and it just isn’t happing.
It’s up to the people of Australia to change the way they buy their new cars.

I agree with you but the sad thing is and it really get's me is that it is happening throughout the car industry, none of the local's are immune to this downfall, at the start of the yr Toyota announced job cut's, Holden also, but yet Ford do it just yesterday and it's all over the new's and being the 1'st top story, then it's all over the morning new's the next day and on the front page of the Herald Sun today, Falcon is dead !.
Somehow Ford Aus has copped the brunt of the whole auto industry downfall and this makes the Ford brand look bad.

I don't know how many people I heard today at work comment on the death of Ford !!!! not Falcon but Ford because they know no better, they are the average Joe that read's the headlines and watches the new's.

Ford already are strugling with it's brand image I have alway's believed but now with this, this is only doing more and more damage to their brand image.

The PR division with in Ford Aus really should be proactive toward's this and lay the bad image to rest, we all know the truth that the large car segment is in downfall but out of all the manufacturers in Aus Ford Aus is taking the brunt.

[johnydep]

Wow.... I'm at a loss for words.

Is the Ford marketing department posting on here?

How can you blame the public for the poor sales? Does Coke start telling it's consumers that they're to blame when sales figures drop?

Is this just a Ford Australia issue? The consumer is against them, the public don't understand, consumers are blinded by cheap imports, its the free market that's the cause, no other country has this problem, it's the whingers on the forums, its....blah blah

My god, no wonder they're in trouble; it's everyone's fault, except theirs.

[superfly]

This really is a sign of the times. I feel sorry for those who will have no job. Even here at my work, they are cleaning house. Even the public service is getting combed over.

These are not good times.

But I do believe advertising the Ecoboost Falcon will help. A bloke here at work didn't know there was a 4 cyl Falcon available. I know he's only 1 person but I think the majority of people don't know that the Ecoboost Falcon exists or even how good it is. A big shame.

[red_hotxr6]

Geez, not good news eh, i hope the banks are ubderstanding to all those that have lost there jobs...

[jpd80]

Originally Posted by johnydep

Wow.... I'm at a loss for words.

Is the Ford marketing department posting on here?

How can you blame the public for the poor sales? Does Coke start telling it's consumers that they're to blame when sales figures drop?

Is this just a Ford Australia issue? The consumer is against them, the public don't understand, consumers are blinded by cheap imports, its the free market that's the cause, no other country has this problem, it's the whingers on the forums, its....blah blah

My god, no wonder they're in trouble; it's everyone's fault, except theirs.

And you justw ent off the deep end without truly understanding what was said,
read again and you will see the opposite meaning to what you just said:

Originally Posted by SpoolMan
1) No Blue Blood likes to read headlines like that,
(Agree)
2) but you can’t shoot/blame the messenger there only reporting what’s happing in the car industry,
(Fair comment, Large cars aren't selling well )

3) the fact is people need to buy Falcons and it just isn’t happing.
( A fair comment on sustainability)

4) It’s up to the people of Australia to change the way they buy their new cars.
(They're buying more Territorys, that's something Ford can work with)

Every thread turns into a Falcon death spiral whinge fest but very few acknowledge Territory's recent increases..

[Fiesta_Man69]

Originally Posted by jpd80

Ford is actually growing sales in spite of falcon's woes and heavy supply restrictions
but don't tell the whingers, they're in Falcon death spiral mode....

Great. Then the 440 had working Aussies who are getting the sack have nothing to worry about.

[Resurrection]

Originally Posted by jpd80

Ford is actually growing sales in spite of falcon's woes and heavy supply restrictions
but don't tell the whingers, they're in Falcon death spiral mode....

I thought denial was a river in Egypt. jpd80 - you really not to get a grip of reality mate.