KIA outsells Ford in May

[BENT_8]

Originally Posted by FTE217

Yes agreed Boss, your either in the high volumes low margin or less volume higher margin game.
In this current climate and expect it being this way for sometime I know where I'd rather be.

C'mon, Toyota regularly have 4 or 5 cars in the monthly top 10 and apart from corolla the rest are all high profit SUV/Utes like Hilux, 70s, Cruiser, Prado and Rav, they arent selling 20k Yaris' a month at a loss.
So no, you dont have to be one or the other, but you can choose to be and thats fine too.

[prydey]

Originally Posted by BENT_8

Cut him some slack, he just forked out $30k on the brand and is a revived ambassador.

Revived? Been a Ford ambassador since a very young age.

And it was closer to $40k but who's counting. At least we bought the car we wanted and the one with the best kit... Not something that was cheaper and then try to justify it like many do.

[BENT_8]

Originally Posted by prydey

Revived? Been a Ford ambassador since a very young age.

And it was closer to $40k but who's counting. At least we bought the car we wanted and the one with the best kit... Not something that was cheaper and then try to justify it like many do.

Its all good Rob, i hope it serves you well, but lets be honest here, whilst you may be a Ford fan, your sentiment in many instances over recent years has not been as strong as it has since you settled on the car.
Dont believe me, have a read back 6 months or so.

[FTE217]

Originally Posted by BENT_8

C'mon, Toyota regularly have 4 or 5 cars in the monthly top 10 and apart from corolla the rest are all high profit SUV/Utes like Hilux, 70s, Cruiser, Prado and Rav, they arent selling 20k Yaris' a month at a loss.
So no, you dont have to be one or the other.

don't think anyone mentioned about selling at a loss, not me, I do like the less is more saying mind you.
If I recall right you used to work in a Toy dealership ?

If so you'd have some idea of inside dealer goss on margins.
May has in the top 10
Hilux
Rav4
LC
Prado
Corolla
Without knowing the model mix's for that an important one but what would you think is the general rule of thumb of margins above ? pretty hard I expect due to extras invloved etc but maybe too hard to get a good idea, anyone else can contribute.
Margins are one thing then to consider the incurring costs in relation to revenue.

[BENT_8]

Originally Posted by FTE217

don't think anyone mentioned about selling at a loss, not me, I do like the less is more saying mind you.
If I recall right you used to work in a Toy dealership ?

If so you'd have some idea of inside dealer goss on margins.
May has in the top 10
Hilux
Rav4
LC
Prado
Corolla
Without knowing the model mix's for that an important one but what would you think is the general rule of thumb of margins above ? pretty hard I expect due to extras invloved etc but maybe too hard to get a good idea, anyone else can contribute.
Margins are one thing then to consider the incurring costs in relation to revenue.

20yrs ago, couldnt tell you now but at the same time neither you, nor does old mate who likes to spruik Fords high end margins, know how profitable those really are, but its accepted without question as thats what people want to believe.

Id say Hilux would carry the same margins as Ranger like for like, Prado as Everest, LC goes without saying, Rav the same.
Those 4 soft/off roaders account for 10k sales per month, twice as much as Fords total sales and 60% more than Fords suggested high margin Ranger, Everest and Mustang.

[FTE217]

ah ok long time ago.

Actually from my rough count Toys units last month was around 15k + from the above list.

Look I have no doubt they are doing fine but Ford have far less expenditure today and doing fine I'm sure as well, I think that what most are meaning and as I said, less is more in the big picture.

[BENT_8]

Originally Posted by FTE217

ah ok long time ago.

Actually from my rough count Toys units last month was around 15k + from the above list.

Look I have no doubt they are doing fine but Ford have far less expenditure today and doing fine I'm sure as well, I think that what most are meaning and as I said, less is more in the big picture.

I left Corolla out as even though it commands a premium and many are hybrid, i know many are fleet sales which would trigger old mate to mention that to discredit the rest of them.
Thats the difference between Ford and Toyota and even Holden/GM, Ford chase profits and dont care if they have what you want, Toyota just give the punter choice which they fund from weight of numbers and Holden gave bragging rights even if it meant bankruptcy.
As im not a bean counter or shareholder, i know what id prefer.

[Dr Smith]

Originally Posted by BENT_8

The old rear end on that render is actually the best part...and thats saying something as the rear end of the current version looks as though they ran out of idea's and just hoped nobody would notice.
The front end on the render is horrid and i fear not too far off the finished item.

Ford have gone all AU in terms of polarising styling with these next batch of offroad offerings and im not sure that it'll catch on here, on a niche product perhaps, but not on everything in that segment.

If you can find the scoop photos on Whichcar you'll see the next Everest is much more squared off and bulked up.
edit: photos #3 and 4 show the best views of the change.
https://www.whichcar.com.au/news/202...d-in-australia

[Dr Smith]

Originally Posted by BENT_8

20yrs ago, couldnt tell you now but at the same time neither you, nor does old mate who likes to spruik Fords high end margins, know how profitable those really are, but its accepted without question as thats what people want to believe.

Id say Hilux would carry the same margins as Ranger like for like, Prado as Everest, LC goes without saying, Rav the same.
Those 4 soft/off roaders account for 10k sales per month, twice as much as Fords total sales and 60% more than Fords suggested high margin Ranger, Everest and Mustang.

As you may remember Toyota Australia was selling to the UAE division at a pricing level that the ATO got involved...$200Million tax charge was the initial bill, not sure what was negotiated in the end....company's won't divulge publicly what goes on between inter-company transactions and Toyota may be happy to carry a loss in one country of higher tax rate as long as globally the numbers are in the black.

I know for a fact Ford won't let one division stay in the red to prop up another, each region is expected to run as a profit centre..wether they do is another story but it's a different structure to how Toyota go about it.

[jpd80]

Originally Posted by Dr Smith

As you may remember Toyota Australia was selling to the UAE division at a pricing level that the ATO got involved...$200Million tax charge was the initial bill, not sure what was negotiated in the end....company's won't divulge publicly what goes on between inter-company transactions and Toyota may be happy to carry a loss in one country of higher tax rate as long as globally the numbers are in the black.

I know for a fact Ford won't let one division stay in the red to prop up another, each region is expected to run as a profit centre..wether they do is another story but it's a different structure to how Toyota go about it.

The figures that I saw with Camry export to UAE was around $17k per vehicle, so probably at cost and probably a hint to why Toyota Aust was eventually replaced as a supplier. I know it looked really bad in terms of transfer pricing and cutting out government tax but the reality was most likely Toyota Aust had to do that pricing to keep the contract.

[jpd80]

Originally Posted by Dr Smith

If you can find the scoop photos on Whichcar you'll see the next Everest is much more squared off and bulked up.
edit: photos #3 and 4 show the best views of the change.
https://www.whichcar.com.au/news/202...d-in-australia

Thanks for the link and reminding us of how the new Everest actually looks.
That boxier shape is exactly what I’ve thought the Everest needs to better
compete with Prado, they don’t need to go overboard with styling changes,
just the right ones in the right places and it will do fine.

I see the next gen Everest as being where T6 Ranger was at the start of 2011,
a much better package with styling that more in line with what buyers expect
and a lot better chance of attracting more buyers, that’s still tough against the Prado.

[Polyal]

Originally Posted by jpd80

Thanks for the link and reminding us of how the new Everest actually looks.
That boxier shape is exactly what I’ve thought the Everest needs to better
compete with Prado, they don’t need to go overboard with styling changes,
just the right ones in the right places and it will do fine.

I see the next gen Everest as being where T6 Ranger was at the start of 2011,
a much better package with styling that more in line with what buyers expect
and a lot better chance of attracting more buyers, that’s still tough against the Prado.

When the times comes to move on from my job and give back the Prado I can see myself stretching for an Everest, but, I would need to check the shoulder room. This is my biggest gripe with the Everest/Pajero Sport etc that are based off utes..they are just to narrow inside.

[Vesper Martini]

Originally Posted by jpd80

Thanks for the link and reminding us of how the new Everest actually looks.
That boxier shape is exactly what I’ve thought the Everest needs to better
compete with Prado, they don’t need to go overboard with styling changes,
just the right ones in the right places and it will do fine.

I see the next gen Everest as being where T6 Ranger was at the start of 2011,
a much better package with styling that more in line with what buyers expect
and a lot better chance of attracting more buyers, that’s still tough against the Prado.

Everest likely to get the v6 diesel from the F150 which would be a game changer.
So long as it doesn't get that Fugly American front in the article too


https://www.caradvice.com.au/962917/...-diesel-power/

[jpd80]

Originally Posted by Polyal

When the times comes to move on from my job and give back the Prado I can see myself stretching for an Everest, but, I would need to check the shoulder room. This is my biggest gripe with the Everest/Pajero Sport etc that are based off utes..they are just to narrow inside.

The biggest thing I notice is shoulder room, variance depends mostly on
the external body width and the angle of door frames and windows.
The current Prado is about 38mm wider than Everest and the door frames
and windows are slightly less laid over than Everest but what all that does
adds up to about 50mm more shoulder room - that makes a big difference,
it’s called canopy effect and most buyers notice it immediately.

This is why I’m liking the slightly squarer bodies of NG Ranger and Everest,
they should be a bit roomier and feel bigger in areas that drivers will notice.

[Bossxr8]

Originally Posted by jpd80

The biggest thing I notice is shoulder room, variance depends mostly on
the external body width and the angle of door frames and windows.
The current Prado is about 38mm wider than Everest and the door frames
and windows are slightly less laid over than Everest but what all that does
adds up to about 50mm more shoulder room - that makes a big difference,
it’s called canopy effect and most buyers notice it immediately.

This is why I’m liking the slightly squarer bodies of NG Ranger and Everest,
they should be a bit roomier and feel bigger in areas that drivers will notice.

Looks like new gen is wider anyway. So this should be fixed.

[jpd80]

Originally Posted by Bossxr8

Looks like new gen is wider anyway. So this should be fixed.

I certainly hope so, small changes in the right/critical areas pays big dividends.

[Sprintey]

Originally Posted by Top_Ghia

Except now you’re bread and milk are imported and you live in a bread and milk backwater and there’s 1500 different flavored milks and 900 varieties of bread and you bought hipster almond milk and the hyper cool sour dough and it’s on back order as the almonds got wiped out in a tornado and the bakery got shut down by cancel culture.
As soon as they can grow new almond trees and build a new bakery you’ll be set.
You couldn’t just get Tip Top white bread and cows milk, could you?

I know that's a few pages back, but it's brilliant!

And yes you've picked me, have switched to the almond milk for coffees recently so I've made my choice now. VW Transporter van for the longboards to follow.

[Sprintey]

Originally Posted by Franco Cozzo

OEMs are super demanding and real flakey with how they order and then leave you holding the ball at their will.

White Star Line used to have a deal with Harland & Wolff that was simply 'cost +20%'. Think ships like the Titanic and Olympic. And it would seem that they paid on time, too.

[Sprintey]

Originally Posted by Bossxr8

The Bronco is already a smash hit, and they have only just started rolling off the production line. Already sold out about 2 years in advance.

But nah, retro doesn't work

Bronco Sport is also selling well above expectations. And the Maverick already had 36,000 reservations within the first week after reveal. Ford USA is killing it atm. All their new products have just gone mental in terms of orders.

It's making them re-evaluate the power that iconic vehicles hold, and doing a lot of number crunching trying to see where else they can use them.

And this is why they will re-release the AU2.

[Ford17]

Kia seem to have their own ad actors, and surely a comparison is due between the Kia woman, and Ford's previous actor, Ngaire Dawn Fair

[Adamz Ghia]

Originally Posted by Ford17

Kia seem to have their own ad actors, and surely a comparison is due between the Kia woman, and Ford's previous actor, Ngaire Dawn Fair

The Toyota girl beats them both

[Top_Ghia]

Originally Posted by Sprintey

I know that's a few pages back, but it's brilliant!



And yes you've picked me, have switched to the almond milk for coffees recently so I've made my choice now. VW Transporter van for the longboards to follow.

It’s great we are doing well enough to have these choices. Sure organic almond milk isn’t $1/litre but people have the choice and are willing to pay for it.
It’s the same with cars. Most cars are not $30,000 anymore. Just look at how many new German cars are on our roads. Plenty of people paying $100k for cars now. The average tradie ute is $55,000 before it’s kitted out.
Most wouldn’t consider themselves wealthy but most people in Australia with a full time job would be in the top 1% of earners in the world. Things are expensive because we will pay it.
Good luck with the Vee Dub.

[MercuryT]

Originally Posted by DJM83

Definitely plenty worth buying, but cause doesn't suit old mate Merc. Means there's none.

That's correct

[MercuryT]

Bring back the Barra and I'll start coming around to Ford being a good brand again.

People say Ranger's are great.

For their purpose they are and sales are good.

What about those who don't want a truck rather a quick, versatile sedan or wagon that a family and performance car person would want?

There is simply nothing in the range which is very disappointing.

[Tassie f100]

Originally Posted by MercuryT

That's correct

You are a funny man,Mercury.You admit you know nothing about cars,then you seem to profess to know what is or isn’t a good car

[pottery beige]

Originally Posted by Tassie f100

You are a funny man,Mercury.You admit you know nothing about cars,then you seem to profess to know what is or isn’t a good car

he seeks attention

[MercuryT]

Originally Posted by pottery beige

he seeks attention

Nah I just don't rate the Ford range.

You simply don't like i have my own opinion.

Do you?

[MercuryT]

Originally Posted by Tassie f100

You are a funny man,Mercury.You admit you know nothing about cars,then you seem to profess to know what is or isn’t a good car

No that is incorrect. Thanks for your compliment

I admit I can't fix cars at all yes but I'm very aware about buying cars I want. (which Ford have ZERO)

[MercuryT]

Just bring back the turbo Falcon with a cool wagon like an RS6 and we are set.

The small hatch to truck leaves a huge gap that the European market loves yet here no one buys them.

It's bull**** as Falcons were fantastic

[pottery beige]

Originally Posted by MercuryT

No that is incorrect. Thanks for your compliment

I admit I can't fix cars at all yes but I'm very aware about buying cars I want. (which Ford have ZERO)

(now remind me once again why you are dribble posting on a Ford forum)