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20-06-2010, 06:26 PM | #1 | ||
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Source: Reuters
Ford Motor Co ranked No. 1 for new car quality among mass-market brands while recall-hit Toyota Motor Corp plunged in a closely watched quality survey released on Thursday. Toyota, grappling with a series of damaging recalls, fell below the industry average to place 21st in the influential study by J.D. Power and Associates -- its lowest ranking since the survey started 24 years ago. Ford, the only U.S. automaker to avoid bankruptcy and a government bailout, climbed three spots to rank fifth -- the highest place Ford has achieved in the study. Luxury brands captured the top four spots, led by Porsche and followed by Honda Motor Co's Acura, Daimler AG's Mercedes-Benz and Toyota's premium Lexus nameplate. The results underscore the progress U.S. automakers have made on closing their long-criticized gap in quality with Asian automakers, and also the challenges facing Toyota in the wake of recent safety woes. "Overall, we're probably disappointed, but probably not surprised. If you look at when the survey was fielded, it was right during the heart of the recall and the intense coverage around the recall," Jim Lentz, Toyota's U.S. sales president, said on a conference call. "We are paying close attention to what the customers are telling us through J.D. Power, as we always do, and we'll make adjustments where necessary to make sure we're continuing to satisfy our customers," Lentz said. The J.D. Power study, which records difficulties faced by new car owners in the first 90 days of ownership, was conducted between February and May this year. Toyota has struggled to win back consumer trust after a series of recalls covering more than 9 million vehicles globally, mostly for the risk that sticky accelerators or ill-fitting floor mats could cause unintended acceleration. Partly due to Toyota's problems, U.S.-based automakers on average scored higher initial quality than foreign brands for the first time in 24 years, the survey showed. The Honda brand, Hyundai Motor Co., Ford's Lincoln premium nameplate, Nissan Motor Co's Infiniti, and Ford's Volvo rounded out the top 10 rankings. "This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality," said David Sargent at J.D. Power. "Achieving quality comparability is the first half of the battle; convincing consumers that they have done this is the second half," Sargent said at the Automotive Press Association. The results of the survey, the most comprehensive benchmark of new car quality, are used heavily in auto industry marketing and are seen as influential in shaping consumer perceptions. It is also watched as a barometer for resale values and as a proxy for warranty costs. U.S. automakers have spent heavily in recent years in a bid to close the gap with the Japanese automakers, led by Toyota and Honda, which had established a reputation for eliminating flaws from engineering and manufacturing. "Steady and meticulous attention to new model launches, along with consistency in how we do them across the brand and the globe, are having a very positive effect on the initial quality of our all-new or redesigned products," said Bennie Fowler, Ford group vice president of global quality. General Motors Co's GM.UL Cadillac and Chevrolet brands respectively ranked 13th and 14th in the study, which measured 33 brands. On average across the industry, U.S. consumers reported 109 problems per 100 vehicles sold, increasing slightly from 108 problems per 100 vehicles last year, J.D. Power said. Other than Ford and Lincoln, domestic U.S. auto brands fell short of the industry average. Chrysler Group LLC's Ram truck brand ranked 11th, while its Chrysler, Jeep and Dodge brands placed 23rd, 27th and 28th.
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20-06-2010, 06:40 PM | #2 | |||
ive been 4490'd
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great news!! hopefully thetrend continues...and soon the publics thoughts on ford change over the next few years.
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20-06-2010, 06:57 PM | #3 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Posts: 1,297
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Good to here. I rekon Ford should capatilise on this and slip it into advertising "Ford Motor Co ranked No. 1 for new car quality"
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20-06-2010, 07:41 PM | #4 | ||
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Join Date: Feb 2006
Posts: 5,730
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That is good to see. Ford are definately on the improve.
Is there anywhere to find the full list? |
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20-06-2010, 08:10 PM | #5 | ||
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BRANDS OVERALL (defects per 100 vehicles):
Industry average was 108 per 100 1. Porsche (83) 2. Acura (86) 3. Mercedes-Benz (87) 4. Lexus (88) 5. Ford (93) 6. Honda (95) 7. Hyundai (102) 8. Lincoln (106) 9. Infiniti (107) 10. Volvo (109) 11. Ram (110) 12. Audi (111) 13. Cadillac (111) 14. Chevrolet (111) 15. Nissan (111) 16. BMW (113) 17. Mercury (113) 18. Buick (114) 19. Mazda(114) 20. Scion (114) 21. Toyota (117) 22. Subaru (121) 23. Chrysler (122) 24. Suzuki (122) 25. GMC (126) 26. Kia (126) 27. Jeep (129) 28. Dodge (130) 29. Jaguar (130) 30. Mini (133) 31. Volkswagen (135) 32. Mitsubishi (146) 33. Land Rover (170) TOP INDIVIDUAL MODELS BY SEGMENT: Sub-Compact Car: Top-Ranked: Hyundai Accent Toyota Yaris, Honda Fit Compact Car Top-ranked: Ford Focus Honda Civic, Hyundai Elantra Compact Sporty Car Top-ranked: Mazda MX-5 Mazda Miata, Scion tC Compact Premium Sporty Car Top-ranked: Volvo C70 Mercedes-Benz E-Class coupe Entry Premium Car Highest Ranked: Mercedes-Benz C-Class Acura TL, Cadillac CTS Midsize Premium Car Top-ranked: Lexus GS Mercedes-Benz E-Class sedan, Volvo S80 Mid-size Sporty Car Top-ranked: Ford Mustang Dodge Challenger Large Premium Car Top-ranked: Lexus LS 460 Mercedes-Benz S-Class, Porsche Panamera Mid-size Car Top-ranked: Honda Accord Ford Fusion, Chevrolet Malibu Large Car Top-ranked: Ford Taurus Buick Lucerne, Nissan Maxima Compact Crossover/SUV Top-ranked: Toyota FJ Cruiser Honda CR-V, Honda Element Compact MPV Top-ranked: Scion xB Chrysler PT Cruiser Wagon, Nissan Cube Entry Premium Crossover/SUV Top-ranked: Acura RDX BMW X3, Volvo XC60 Mid-size Crossover/SUV Top-ranked: Honda Accord Crosstour Honda Pilot, Ford Edge Large Crossover/SUV Top-ranked: Chevrolet Tahoe Chevrolet Suburban, GMC Yukon Mid-size Premium Crossover/SUV Top-ranked: Lexus GX 460 Infiniti FX-Series, Volvo XC70 Large Premium Crossover/SUV Top-ranked: Cadillac Escalade Mercedes-Benz GL-Class, Infiniti QX56 (tie) Land Rover Range Rover (tie) Large Pickup Top-ranked: Chevrolet Avalanche (tie), GMC Sierra LD (tie) Ford F-150 LD Mid-size Pickup Top-ranked: Nissan Frontier Ford Ranger, Ford Explorer Sport Trac Minivan Top-ranked: Toyota Sienna Kia Sedona, Dodge Grand Caravan
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Last edited by russellw; 21-06-2010 at 08:28 PM. |
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20-06-2010, 08:25 PM | #6 | ||
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Thanks Russell
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21-06-2010, 08:17 AM | #7 | ||
Render unto Caesar
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Posts: 4,226
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Nice achievement by Ford.
Problem with these surveys is the fact it is all based on customer perception. Customers with luxury cars are going to complain about smaller issues that many on other brands would consider acceptable. As for the Toyota issue, as much as I love seeing Toyota in this situation, I fear that customers might only be reporting more issues due to the recent quality woes Toyota are seeing. More of a perception thing. Though Toyota have been slipping in recent years. I wouldn't be surprised to see Toyota back up in their usual spot when the survey is taken next year.
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21-06-2010, 08:24 AM | #8 | |||
Force Fed Fords
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Who's most likely not to rest on their laurels and continue to try harder?
Ford of course. Thanks for that Russell. We fans may cop a bit of stick but can feel vindicated in our support after results like that.
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21-06-2010, 12:32 PM | #9 | ||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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I dont see how any of these US reports are relevant to Aust.. NONE of the cars sold in the US are sold in Australia.. I'd be more happier to see Europe results where at least we have a few of them sold here..
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21-06-2010, 02:46 PM | #10 | ||
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Good to see Ford is working on quality over there, if we go by the one Ford mentality quality will be high on the list for all Ford cars around the world.
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21-06-2010, 06:38 PM | #11 | ||
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is there a link somewhere for all this?
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21-06-2010, 07:03 PM | #12 | |||
The Vengeful One
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Quote:
Excellent idea,but we all no what Ford marketing is like lol!
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21-06-2010, 07:19 PM | #13 | |||
FF.Com.Au Hardcore
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21-06-2010, 07:32 PM | #14 | ||
Force Fed Fords
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Along with their great products, awesome fuel efficiency, I would hope Ford advertise this to the masses. Recent opinion polls federally show the dumb can finally be educated against what is good and bad.
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21-06-2010, 08:25 PM | #15 | |||
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Quote:
JD POWER 2010 IQS Cheers Russ
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21-06-2010, 08:44 PM | #16 | |||
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Anyway, for your benefit here are the 2010 UK survey results.. Cheers Russ
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