Ford USA to kill all passenger cars except Mustang, Focus Active

[LeadFoot81]

"Ford North America has confirmed it’s in the process of transitioning to a passenger car range comprising just the Mustang and Focus Active.

The company used its most recent financial release to confirm the news, consigning the Fusion, Taurus, Fiesta, C-Max and Focus to an early grave."

https://www.caradvice.com.au/642577/...assenger-cars/

[Maka]

Yes, just read the news, i wonder how in the future it affects things moving forward for Ford AU?

Jalopniks take, the comments section has some pretty interesting opinions -

https://jalopnik.com/ford-will-phase...1825544784/amp

cheers, Maka

[lra]

Ford are going to stop building cars that sell.
GM are building cars that do not sell.
The end result will be that Ford and GM will be the same, only building trucks for the USA.

[RANGEREST]

WOW, beginning of the end of Ford as we know it?
Wonder how this will impact Ford globally long term?
Will they become more of a commercial vehicle manufacturer like Isuzu?

[Pepscobra]

Ford Global will still build sedans and small cars at their other factories in Europe and South East Asia, which is where Australia gets its cars from anyways.
I read it that it's only the US market that this refers to.

[roddy1960]

FORD you are dumb , dumb , dumb . Makes no sense whatever way you look at it on the face of it . Why do they treat eveybody like we're all the same wanting butt ugly monstrous 'trucks' or something .

Rationalize the passenger car market , yes , but to basically destroy it is just plain stupid . FORD AMERICA YOU ARE OFFICIALLY IDIOTS .

[roddy1960]

Originally Posted by Pepscobra

Ford Global will still build sedans and small cars at their other factories in Europe and South East Asia, which is where Australia gets its cars from anyways.
I read it that it's only the US market that this refers to.

What if a loyal American Ford fan wanted a new sedan , how I wonder will that affect them given America's 25 year import rule . I suppose it consigns Americans to choose another car maker unless a special dispensation for Europe/Asia allows non US built Fords to be imported into the USA .

Goodbye us getting any time a decently grunty Mondeo/Fusion and impossible that a Taurus SHO style 3.5 litre V6 twin turbo would ever grace our shores. Europe only builds ****y powered underwhelming Mondeo's that they dribble to us with a 2.0 Ecoboost as premium last time I looked.

Ford keep wiping us including the 'home crowd' American customer base like a dirty bum ..Shame on them .

[Windsor220]

I dont see why people get ****ed off. If Ford aren't making any money from certain models they have every right to discontinue them. They are a business not a charity. Happens all the time.

As already mentioned it doesn't effect the range here which only shares the focus and mondeo anyway.

[chevypower]

Couldn’t care less. Mid size sedan is a highly competitive segment with no margins, and they are boring. Why would you take a Fusion/Mondeo over a Stinger anyway? Trucks, SUVs and Mustangs are what Ford does best.

[LG17]

So does that mean US cops will be driving Mustangs?

[meroo]

Say it ain't so! Madness I tell ya.

[LeadFoot81]

Originally Posted by roddy1960

FORD you are dumb , dumb , dumb . Makes no sense whatever way you look at it on the face of it . Why do they treat eveybody like we're all the same wanting butt ugly monstrous 'trucks' or something .

Rationalize the passenger car market , yes , but to basically destroy it is just plain stupid . FORD AMERICA YOU ARE OFFICIALLY IDIOTS .

To continue selling products at a loss/razor thin margins is dumb, dumb, dumb.

And the reason things are they way they are (in the US) is there aren't (enough) people interested in sedans/hatches.

Ford US have changed tack in a big way and are investing in future tech...there are massive shifts coming to the auto market and they (seem) to be on the front foot getting ready for it.

Aus can still source a range of passenger cars from Ford Europe.

[LeadFoot81]

Originally Posted by LG17

So does that mean US cops will be driving Mustangs?

You'd think they'll go with the Explorer based 'Utility Police Pack' if they choose Ford. (Mustang for highway patrol?)

[Itsme]

Originally Posted by roddy1960

What if a loyal American Ford fan wanted a new sedan , how I wonder will that affect them given America's 25 year import rule . I suppose it consigns Americans to choose another car maker unless a special dispensation for Europe/Asia allows non US built Fords to be imported into the USA .

Goodbye us getting any time a decently grunty Mondeo/Fusion and impossible that a Taurus SHO style 3.5 litre V6 twin turbo would ever grace our shores. Europe only builds ****y powered underwhelming Mondeo's that they dribble to us with a 2.0 Ecoboost as premium last time I looked.

Ford keep wiping us including the 'home crowd' American customer base like a dirty bum ..Shame on them .

Go visit USA and see what they are really driving over there, I think you will be really surprised and understand the Ford decision.

[roKWiz]

Originally Posted by lra

Ford are going to stop building cars that sell.
GM are building cars that do not sell.
The end result will be that Ford and GM will be the same, only building trucks for the USA.

If only they built real trucks again.

[Bossxr8]

SUV's continue to rise and make big profits, while sedans keep dropping and have not much in the way of profits. Not hard to see why they made this decision, despite many of us not entirely agreeing with it. I think they would rather put some of that money into electric vehicles too.

[Nikked]

...so even if the falcon was exported

[Nu66et]

Probably easier to build electric SUV's with the batteries in the floor than traditional passenger cars as well

[Brazen]

The move to SUVs is like the change from the Model T running boards style to the full body cars of the 1950s. There is no going back, sedans and low cars are dead. They only survive now due to low pricing and nostalgia.

Ford is smart to do this. Chase the high profit high growth segments. Some of these segments perhaps don’t even exist yet.

[jpd80]

Originally Posted by LeadFoot81

You'd think they'll go with the Explorer based 'Utility Police Pack' if they choose Ford. (Mustang for highway patrol?)

Currently, Explorer is better than 60% of US Law Enforcement Vehicles
Next generation Explorer is RWD and arrives there in about 12 months...

[LeadFoot81]

Originally Posted by Nikked

...so even if the falcon was exported

Exactly. There was so much more going on around the decision to retire Falcon.

[malazn mafia]

Is Ford Explorer continuing on ? It was based on a Taurus platform wasn’t it ? Or will Ford just sell Expeditions based on F trucks?

[au350hp]

Does anybody know if the Mustang platform is used in any other model? They decided on the global platform strategy years ago.

[Fordman1]

Originally Posted by Roostercam

Does anybody know if the Mustang platform is used in any other model? They decided on the global platform strategy years ago.

It’s not

[Sprintey]

Originally Posted by Nikked

...so even if the falcon was exported

... the Territory would fit perfectly into this strategy and outhandle its competitors to boot.


What does this mean for all those autonomous testing mondeo/fusions that were to be the uber drone of the future? They gone too?

[Maka]

Originally Posted by Brazen

The move to SUVs is like the change from the Model T running boards style to the full body cars of the 1950s. There is no going back, sedans and low cars are dead. They only survive now due to low pricing and nostalgia.

Ford is smart to do this. Chase the high profit high growth segments. Some of these segments perhaps don’t even exist yet.

I agree with most of what you say except the no going back bit, sorry lol.

cheers, Maka

[Sprintey]

Also, is this not a complete repudiation of One Ford?

Trucks & SUV for US
hatches for EU
Thai utes for SE Asia & Oz
Sedans for China

Who would have thought distinct regions and peoples prefer distinct types of vehicle?

[Adamz Ghia]

Isn’t it funny, in a world of ever more crowded cities and sometimes volatile energy prices we’re moving towards ever larger SUV’s.

[Maka]

Heres a interesting link about some numbers & the philosophy behind the more than part culling of Ford US's vehicle lineup -

https://auto.ndtv.com/news/ford-acce...sedans-1843061

cheers, Maka

[Sprintey]

What is a Focus Active?