Ford Ranger - milking the cow for every last drop..

[prydey]

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

[Citroënbender]

So - all they’re missing is the “PT Barnum Signature Edition”?

[Polyal]

Needs more V8 and less F150 and less V6 exhaust.

When is the hybrid coming?

[simon varley]

but Tremor is a lifted Everest. Much more off-road capable, so it fills a pretty big gap in the OEM market

Hybrid due later this year afaik.

[prydey]

Originally Posted by Citroënbender

So - all they’re missing is the “PT Barnum Signature Edition”?

At least the product is good and they're not just sprinkling glitter on it

[prydey]

Originally Posted by simon varley

but Tremor is a lifted Everest. .

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

[PG2]

Originally Posted by prydey

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

It is similar to when the Falcon was selling - XT, SR, Futura, Fairmont, Fairmont Ghia, XR6, XR8. Then you had your FPV models - F6, GT, GT-P.

Originally Posted by prydey

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

... and this is why I don't think that the Tremor will not sell in the Ranger but sell like hotcakes in the Everest.

[Big_Daz]

Ranger Tremor seems like a waste of time to me, we already have Sport/Wildtrak.. The Black though, I think its a great idea. Its based on the XL or XLS so for those who dont have the budget for the XLT and above, they can still get a ranger that doesn't LOOK all that base model for under a good price ($57,990 D/a).

[jpd80]

I’m surprised that so many don’t understand why Ranger has so many trim levels,
the reason is that it’s the ultimate step in locking in options or features that allows
a more precise forward ordering parts profile from suppliers as well as making
all those buyers feel like that particular version was designed for them……

[XR Martin]

And still to come will be a Ranger FX4 Max

(Still waiting on an Everest Raptor)

[Franco Cozzo]

Looking forward to Ranger ST

[DFB FGXR6]

Originally Posted by Franco Cozzo

Looking forward to Ranger ST

Ooooo, that would go down well with the bro-dozer crowd. The Ranger Sanitary Towel..................Ranger Asbo would be better.

At 2min 10 for the reference............

[Sprintey]

Carla Zampatti Everest hatch

[jpd80]

And now the power upgrade begins for Raptor

https://www.autoblog.com/2024/08/29/...anger-raptors/

The power and torque you get from the upgrade are both dependent on the platform. The 2022-2024 Bronco Raptor calibration increases the horsepower from 418 to 455 and dials up the torque output from 440 to 536 lb.-ft. Sure, that's not quite 50 horsepower, but that torque is nothing to sneeze at. If you're looking to upgrade a Ranger Raptor, you'll see horsepower increase from 405 to 455 and a torque increase from 430 to 536. Yeah, you're reading that correctly: 50 hp and 106 lb-ft of torque. For $825. That's like monopoly money. And there's even better news for those who use the Ford Pass Rewards program: The upgrades are eligible.

[DFB FGXR6]

I'm not sure if this is still the case, but when the Mazda 3 was the number one seller, the number of variants they squeezed into a $20,000 price bracket ranging between $20,000 and $40,000 was quite remarkable. At one point, they had a range of variants mirrored in 2.0 and 2.5 engine choices, manual or auto. Throw in a diesel and that silly Sky Active 2.0, well it was quite confusing for the customer who just wanted a Mazda 3.

[CyberWasp]

Still waiting for a Yowie Edition with 35's

[MITCHAY]

Fords biggest issue is the lack of diversity in their sales, rather than the range. One stinker Ranger and they are ****ed.

[prydey]

Originally Posted by MITCHAY

Fords biggest issue is the lack of diversity in their sales, rather than the range. One stinker Ranger and they are ****ed.

I don't think it's that simple.

The same thing used to get said about falcon yet they managed to successfully transition when falcon died. 8 years on and they are still in the top 5 marques in Australia.

If the love affair with utes and SUVs does turn there's a good chance the solution will be to leave Australia.

Until then, they are clearly intent on getting everything they can out of the platform as it stands.

[MITCHAY]

I should have said Ford Aus and if the nose turns on Ranger they are ****ed. It makes up almost all their sales

[Trendseeker]

The article says the Ranger Tremor is a limited edition with only 1150 to be sold in Australia.

https://www.drive.com.au/reviews/202...n-first-drive/

[Giant Cranium]

Originally Posted by XR Martin

And still to come will be a Ranger FX4 Max

(Still waiting on an Everest Raptor)

I read somewhere Everest raptor won’t happen due to the rear arches limiting articulation. Where as the ranger has massive rear guards on an easy to modify panel

[MITCHAY]

Everest Raptor would be awesome

[.:4:.]

Half surprised as to how ford au hasn't done what stelantis did to dodge. As in stelantis made ram its own thing, seperate to dodge. So you don't buy a dodge ram 1500, its a ram 1500.
Im not shitting on the whole ranger thing. Yes i have had one before and whilst it was a single cab low rider it did work good for work duties, but you get where im going withthis statement.

[Franco Cozzo]

Originally Posted by .:4:.

Half surprised as to how ford au hasn't done what stelantis did to dodge. As in stelantis made ram its own thing, seperate to dodge. So you don't buy a dodge ram 1500, its a ram 1500.
Im not shitting on the whole ranger thing. Yes i have had one before and whilst it was a single cab low rider it did work good for work duties, but you get where im going withthis statement.

They've done it with Mustang - divorced the brand from the company.

First the FM Mustang had no Ford badges anywhere on it, except for on the windscreen I think,

Now you have some SUV badged as a 'Mustang'.

Its not far of a stretch to introduce Ranger as its own brand, no different to 'Isuzu Ute' - its a completely separate business entity to Isuzu Truck and it just does the DMax and the MUX,

I like the idea of the Ranger ST, think of a Ranger with a street focus rather than 4WD focus like the Raptor with its sky high ride height and huge all-terrains.

Slammed, 20" wheels, Michelin Pilot Sport SUV OEM fitment rubber, road focused steering and suspension, available in single and dual cab configuration in 2.3L Ecoboost variant with optional 3L Ecoboost V6, think of XR6 Turbo vs F6 but with a bigger engine rather than different turbo and state of tune.

Think a modern take on the Gen 1 SVT F150 Lightning and Chevrolet C/K 1500 454SS.





They were 'performance' utes of their era, with a focus on street use, F150 had a tweaked 351W and the 454SS had the GM 454 big block with a few other tweaks like diff ratios and the like as well as bigger wheels and lower ride heights.

If you did it with the single cab model, you'd drop a lot of weight compared to the Raptor as well, without needing all its beefed up components as well for the off road focus it has.

I love the GMT400 C/K and Silverado, its the epitome of 'tough' ute with classic 1980s design cues of being designed with a 150mm ruler and a crayon.

Sure I understand it would be mightily nice to have a Ranger with the 7.3L Godzilla, but I'm proposing a parts-bin special here,

High spec interior, Ecoboost engines, suspension/steering tweaks but based on povvo pack Ranger but with rear discs instead of drums.

If Ford CBF with the steering and suspension tweaks, then send it to HSV

[whynot]

Originally Posted by PG2

... and this is why I don't think that the Tremor will not sell in the Ranger but sell like hotcakes in the Everest.

It certainly will be interesting to watch the sales for the Everest Tremor.

What will even be more interesting is to see the sales figures for the Ranger Hybrid. It has potential to be an interesting package. And if one is lugging around a 15kWh battery it opens up a lot of scope for tradies and campers if done right. Hopefully, there will be no supply chain constraints and the Ranger Hybrid sales will meet market demand.

(Insert wish for an Everest Hybrid, but that will probably never happen.)

I assume in a parallel quantum universe somewhere that in 2024 FoA is producing Rangers and Everests at its Broadmeadows Assembly Plant.

[swamp]

hi
Ford and marketing ,,very special category. Ford believing there own bullsh..t .
In australia u get model differences but only small at best . Go back and look at the USA models of Ranger factory options are absolutely everywhere plus dealer accessories.

[Interceptor]

Originally Posted by prydey

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

Considering that apart from the Raptor, they're all based off whats essentially one single cabin & chassis unit with different trim packs applied, I think its a great idea, stickers and soft trim are cheap to change!

Consider ~15 years ago when Holden had 3 different iterations of the Barina platform on sale at the same time (barina, barina Spark & Combo) as well as 4 different sized 4 door sedans with the Barina, Cruze, Epica & Commodore.

Then you have Nissan with their D40 navaras built in Spain & Thailand, causing no end of parts interchangability headaches!

But then you have, for example, Ford, with the B series Falcon platform.

SWB Sedan, Available in 9 different trim levels, not including taxi & police variants, with a further 5 options from FPV!
XT
Classic
Futura
SR
XR6
XR6 Turbo
XR8
Fairmont
Fairmont Ghia

Wagon, 2 different trim levels, XT & Futura

Utes had 6, 9 if you wanted to include the flat tray option, and 4 more from FPV.
XL
XLS
RTV
XR6
XR6 Turbo
XR8

Meanwhile, when Holden ditched the VF Commodore and released the ZB, the training material released to the dealers was pitching the ZB commodore at the 40+ age group, with different sub platforms (FWD/AWD) aimed at different buyer groups again!
Holdens approach to the younger buyer who wanted an SV6? "they can buy an Astra"

Consider the engineering costs, as well as the supply chain logistics of having what boil down to 3 different platforms with very little parts compatibility, compared to an option of a model that covers almost every buyer of that particular market (Sedan or 4wd/SUV, remembering that an everest shares a significant amount of a Rangers DNA) with variants that can be accomodated with changes in bolt on panels & soft trim!

[jpd80]

All of the nine current trims you see for Ranger comes from buyer feedback and the progressive testing
of newer higher priced versions - they do it exactly because that’s what those high value buyers want.
I was stunned when the first $65k Wildtrak arrived but Ford well and truly blew that out of the water…

The key to higher profits is cutting down the variability with options within a specific model,
much easier for Ford to offer more trim levels with specific featured locked into the mix.

As I said earlier, it helps Ford with setting a defined trim mix profile and forward ordering to suppliers.
While Ford only builds a small percentage of Rangers to dealer stock, it’s clear that building the right
mix of vehicles has come from holding so many current orders from buyers. Sure some high end
sales often fall over but that gives the dealer a big advantage with a walk in impulse buyer or that
person who says keep me informed if/when something pops up on the radar….

[Dr Smith]

How about interior trim colours other than black...Ford US does....and offer the 3.0 EcoBoost or 2.7 V6 petrol if you want the keep the 3.0L just for Raptor in a Platinum/Wildtrack spec with the coil sprung rear end like Everest (don't need the higher ride height) but keep the 3.5K towing rating. .......now that would be even better milking of the parts bins but putting out a new "trim grade"

[jpd80]

Originally Posted by Dr Smith

How about interior trim colours other than black...Ford US does....and offer the 3.0 EcoBoost or 2.7 V6 petrol if you want the keep the 3.0L just for Raptor in a Platinum/Wildtrack spec with the coil sprung rear end like Everest (don't need the higher ride height) but keep the 3.5K towing rating. .......now that would be even better milking of the parts bins but putting out a new "trim grade"

Just for giggles, I checked out the Ford USA build and price for Ranger to see what’s available.
There are two interior colours offered Ebony or Sandstone but Raptor only comes in black leather.
Excluding Raptor, the 2.7 V6 is only available on XLT or higher trims but only with 4x4
which is a combined USD$5,600 over the base 2.3 EB and RWD configuration.

Understanding that T6 global versions were basically gifted the 3.0 V6 Powerboost,
I can see why Ford is keen to maximise our Ranger sales around it was set up to fail
in the F150 diesel they did a few years back, no thanks to Ford not advertising it.
I’ll give you this, the V6 engine, petrol or diesel is transformative in Ranger and Everest,
they are just so smooth in comparison to other brands of diesel Utes, it’s like night and day.

Yes, a 2.7 V6 EB is another engine option to consider but would Ford choose that or the
2.3 EB PHEV which will have greater value in markets like say, Europe that can justify it.
I could imagine the PHEV having better fuel economy and at least sounding a lot greener

Life is full of choices and it clear that Ford has made them for our market but intersting
that Ranger has been given a pass until about 2028, maybe ford is hoping to be off diesel by then…