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25-06-2009, 05:25 PM | #1 | ||
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Ford has signalled that it will pitch its new Mondeo wagon against the brawnier and more powerful Holden Sportwagon.
Related Coverage Ford Australia also says it will use the wagon's arrival in August to help relaunch the slow-selling Mondeo brand locally. Despite the fact that the Sportwagon eclipses the four-cylinder Mondeo on the cylinder count with a choice of V6 and V8 powertrains as well as sporty and luxury models, Ford president, Marin Burela, believes the wagon "will be a real competitor for the Sportwagon". "Let's take our first shot across the bow with the Mondeo wagon, which is a very classy car in terms of package, performance, fuel economy and styling," he says. "We think it will be a real surprise and delight to the market." Ford is expecting big things from fleet and private buyers for its mid-sizer as it broadens the choice between the sedan, hatch and wagon. Both the Mondeo sedan and hatch were launched in late 2007 but sales have never fired against the heavy hitting Toyota Camry, Mazda6, Honda Accord Euro and Subaru Liberty. Last year more than 85,000 buyers bought mid-size cars but Ford's slice was just 4872 Mondeos. Unlike the Japanese makes though, the Mondeo's ace is a 2.0-litre turbo diesel mated to a six-speed automatic. Burela believes a refocused and more aggressive Mondeo marketing push will lift sales. "Even a 10 per cent share, which is around 8000, may not seem a lot but it's important," he says. However, Burela recognises the segment is extremely competitive with 27 players in the under $80,000 bracket. Even with all eyes on the Mondeo over the next few months, Burela still believes there is a place for the Falcon wagon in the lineup. Burela says the bigger Falcon wagon remains popular with fleets because of its packaging and room. "The fleets love it," he says. "What we found with our current Falcon wagon is that we are consistent every single month with an order book of 350 to 400 wagons a month." Burela says Ford is cautious over how it moves forward with its wagon lineup, particularly in relation to the future of the larger load lugger. "The last thing I want to do is invest our scarce resources where we don't need to invest them," he says.. "We are just going to take our time and get the Mondeo wagon out there and then once we've got that settled down we'll look at the next steps." Despite Ford's pitch at the Sportwagon, the Holden still wins the space race. The Sportwagon has 895 litres of luggage room with the rear seats up and 2000 litres of space with the seats folded. By comparison the Mondeo has 542 litres of luggage room, growing to 1733 litres with the rear seats folded. The venerable Falcon wagon eclipses both, with 1260 litres of luggage space and a huge 2584 litres when the rear seats are folded flat. 1
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26-06-2009, 02:43 AM | #2 | |||
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26-06-2009, 09:58 AM | #3 | ||
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It does seem strange doesn't it.
Manufacturers do like to frame figures in a way that is advantageous to them Not a standard per se, but in volume of water in litres. Takes no consideration of usable space. But how do you measure usable space?
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26-06-2009, 11:24 AM | #4 | |||
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I looked at an Outlander which seemed to have good space on paper, but when I saw one, two big rear speakers made the space unusable for large luggage, shopping and baby pram etc. |
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26-06-2009, 12:05 PM | #5 | |||
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It's measured below the window line, and you probably wouldnt want to put luggage above the window line anyway. At the motorshow I thought the Holden had a lot more room than the Mondeo, but it looks like less as the windows curve in. it will be interesting to see how they compete on Aussie soil. One a rear-wheel drive 6cylinder and V8 Aussie made wagon. Compared to a front wheel drive 4 cylinder petrol and diesel european wagon. |
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26-06-2009, 02:41 PM | #6 | ||
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Even if the mondeo wagon matched that of the hatch (300 units per month), it'd still get crushed by the sportswagon (1,000 approx per month). Adding the Mondeo to Falcon wagon sales though, you'd have a closer race (and that's not taking into account Territory).
I hope the Mondeo does well, Ford should give it the support it deserves. I'm looking forward to seeing the details behind the update. |
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26-06-2009, 04:53 PM | #7 | ||
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Pitching the Mondeo wagon as a "Sportwagon" alternative is just silly talk.
It would be like pitching the Falcon as an alternative to a Mazda 3. Sportwagon is for bogans who will fall for anything with a Holden badge, regardless of how poor the product is, and want to follow what's "in" at the time. Look at sportwagon today - my god they look horrible. When I first saw one in the mags I was a little disappointed that Ford had no Falcon wagon in the FG line-up but, as I said, today the sportwagon really does look stupid. |
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26-06-2009, 05:26 PM | #8 | ||
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I must be a bit of a bogan haha, as im considering a Sportwagon once my Territory lease is up. Great handling, economical, powerful, aussie made, and none of the 'euro tax' you get on a European cars out of warranty ($1100 alternators on an Astra for example).
I thought about a Mondeo wagon as it looks great and im sure will handle well. But im predicting it suffers the typical trick of a small engine in a big body, so you get the double whammy of crap fuel economy and gutless power, but I am willing to be proven otherwise if I take one for a spin. But I do like supporting Aussie industry and prefer rear wheel drive, so its maybe not the car for me even if it is good. I guess looks are subjective, I think the Holden looks fine, but im not really known for my taste. I have never been a wagon person until the Territory, now il probably never go back to sedans. An FG G6E wagon would be number one on my list if it was available. |
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26-06-2009, 07:24 PM | #9 | ||
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An XR5 Turbo Mondeo wagon would be a good bit of gear. The engine would haul it along nicely and would look good with the sports add ons IMO.
When I was looking for a new car, the way I measured luggage space was by how easy it was to fit my golf clubs in. I looked pretty stupid at the dealers doing it, but it helped me a lot. |
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27-06-2009, 03:59 AM | #10 | |||
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Big problem with the Sportwagon (apart from it being a Holden) is the drivetrain. The V6/5 speed auto combination is horrible in comparison to the Ford 6 cylinder. I'd only ever consider a V8, which is a great engine, but then the price and running costs go up. The 2.3 petrol Mondeo is a little underpowered, but the 6 speed auto makes the most of it. And it's a nice engine (Mazda 6) - good low rev torque, then spins nicely to the redline. But the diesel Mondeo is the one to go for. I think they make about the same torques as a Falcon 6? Remember that no one buys petrol Mondeos in Europe.
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MB Mondeo TDCi wagon, sea grey, on MAK Invidia 16" wheels. |
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27-06-2009, 07:29 AM | #11 | |||
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27-06-2009, 09:33 AM | #12 | |||
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27-06-2009, 11:32 AM | #13 | |||
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Mondeo for me seems underpowered, but having said that I havent driven one. Everyone would have laughed if they put a 2.3L 4 cyl 118kw 208Nm in an AU. Well that is what the mondeo is, similar size and weight to an AU. |
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28-06-2009, 03:28 AM | #14 | |||
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But the solution is very simple - buy the diesel!
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MB Mondeo TDCi wagon, sea grey, on MAK Invidia 16" wheels. |
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28-06-2009, 09:00 PM | #15 | ||
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I am not convinced they are bringing out a diesel wagon. I will beleive it when I see it. To me it sounds as though they are only releasing a Zetec wagon variant. The diesel too seems a little underpowered when compared to the Mazda 6 and will probably be a few grand more expensive if it happens.
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28-06-2009, 11:00 PM | #16 | ||
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Sorry, I just assumed that Ford would release the wagon as a diesel in Oz. We've had it for over a year in NZ. Of all the vehicles in the Mondeo range, surely the wagon should be available as a diesel?
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MB Mondeo TDCi wagon, sea grey, on MAK Invidia 16" wheels. |
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28-06-2009, 11:08 PM | #17 | ||
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Some sites are saying that we will get 3 wagon variants, others are saying only the Zetec wagon. The Ford website only mentions a Zetec wagon. Will wait and see I guess.
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29-06-2009, 12:25 PM | #18 | |||
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I'm interested in the wagon, and if their isn't a diesel Mondeo wagon out when my lease is up, I'll look at the Territory diesel. Maybe the Volkswagen or Skoda at a stretch. Phoonfan should be able to clear this up, as he works for a dealer. He might know what the spec levels are, but his posts here (http://www.fordforums.com.au/showpos...1&postcount=16) leads to more questions.
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Current: June 11 built Titanium TDCi Territory, Edge, side steps, mud spats, bonnet protector, tow pack, full tint. Nov 10 built XR6 Sensation. Previous: Oct 07 built Mondeo TDCi hatch, Stardust Silver, bluetooth, leather, tow pack, sunroof. |
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29-06-2009, 06:46 PM | #19 | ||
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Manual only in the Mazda 6 is not a problem for me as both my wife and myself prefer manuals.
The Skoda sounds like a great car, but isnt exactly a style leader and there are no Skoda dealers within 500km of us. The Volks is getting a little expensive for us however sounds like a great car as well and, while being far from ugly, looks a little funny from the rear 3/4 angle. The R36 sounds tasty though. From that post it sounds as though it will be a Zetec initially then maybe a diesel at some stage in the future. |
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30-06-2009, 09:40 AM | #20 | |||
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Nah some of the reps at work have them and they have no electrical problems, anyway thats what a warranty is for. Im more concerned about long term durability and parts costs, as we always buy out my lease at the end so that my wife gets my old car as her new car. Not really interested in diesels. Even though im a big, lazy, torque kind of guy ive never driven a diesel ive really liked. And again, im concerned about the servicing costs out of warranty, especially when you hear horror stories about 3 grand for replacement injectors. If it was Aussie made I would be more willing to take on a diesel I think. To be honest, im probably just making lame excuses as I really want a V8 wagon, and im trying to justify my irresponsible (but fun) desire. Ford will have a bit of success with the Mondeo wagon as a lot of SUV buyers when they downsize still want the pratical wagon shape and maybe diesel engine that they are used to with their SUV. |
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30-06-2009, 07:13 PM | #21 | |||
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02-07-2009, 03:09 AM | #22 | |||
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There are 2 standards for luggage space, and the Ford beats the Sportwagon when looking at the SAE figures. Makes much more sense.
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MB Mondeo TDCi wagon, sea grey, on MAK Invidia 16" wheels. |
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02-07-2009, 06:57 PM | #23 | ||
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Does anyone have luggage capacity figures for the mondeo wagon, sportswagon, Falcon wagon and Mazda 6 wagon, that are all measured with the same standard, ie either SAE or ISO.
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