Melbourne Motor Show - Inadequate Ford Marketing

cool65 · 01-03-2007, 03:01 PM

In todays Melbourne Sun, there is a 40 page liftout to promote the Melbourne Motor Show and here is a list of Vehicle Manufacturers with advertisements or articles that 500,000+ people will read (daily circulation),
Holden, Toyota, Nissan, Subaru, Peugeot, Toyota TRD, Citroen, Renault, Suzuki, Mazda, Lamborghini, Hyundai, Honda, Audi, Volkswagen, Caparo, Proton, Jeep, Mitsubishi, BMW & Mercedes - NO FORD

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Is there anybody left in ford marketing or is the motor show advertising budget being spent glamming the stand .... time will tell

uranium_death · 01-03-2007, 03:15 PM

Ford marketing are busy, ok? Give them a bloody break!

They have to get to work, sit at work, try to think of an idea, have morning tea, try to think of an idea, have lunch, try to think of an idea, then go home. Phew, productive day's work.

Yeah...I'm also not happy with the work Ford does with advertising. Not only in absence, but the commercials are weak.

Bugger!

robs_ls1 · 01-03-2007, 03:28 PM

Quote:

Originally Posted by cool65

In todays Melbourne Sun, there is a 40 page liftout to promote the Melbourne Motor Show and here is a list of Vehicle Manufacturers with advertisements or articles that 500,000+ people will read (daily circulation),
Holden, Toyota, Nissan, Subaru, Peugeot, Toyota TRD, Citroen, Renault, Suzuki, Mazda, Lamborghini, Hyundai, Honda, Audi, Volkswagen, Caparo, Proton, Jeep, Mitsubishi, BMW & Mercedes - NO FORD

I noticed the same thing. Even flicked thru a second time.

What's up with that? Pretty stupid given recent Falcon sales numbers. Someone's ars3 needs kicking over that.

The new Lancer EVO looks good (for a rice mobile, that is!).

xe351 · 01-03-2007, 03:41 PM

what is going on with Fords marketing? its below average across the board. They could improve their public image a whole bunch with good advertising, not to mention sales

mbukukanyau · 01-03-2007, 03:42 PM

Ford is facing a Global crisis

[Tonko] · 01-03-2007, 03:43 PM

LOL @ a marketing dept at ford

XA Coupsta · 01-03-2007, 03:47 PM

I dunno - I'll go out on a limb here and maybe stick up for them a bit.

Is it possible their line of thinking was is it the best return for $ spent??

I mean - no-one is going to buy a car off that particular advert promoting the motor show are they.

True they may attend the motor show knowing that Ford are present and maybe will buy one then - so possibly it did hurt them.

Just trying to play devils advocate and suggest that times are tough at Ford - large marketing spends may be a thing of the past for them. They may be looking much closer at how and where they spend their marketing money now.

I also heard (via this forum) that someone got blue toothed a Ford advert to their mobile at/after attending the show? Something like that? Perhaps they spent their $$ on that rather than a press advert?

IMO the blue tooth thing is miles ahead of their competitors mediums.

Im sure im gonna get bashed but meh.......

**Fordman1** · 01-03-2007, 03:59 PM

Quote:

Originally Posted by uranium_death

Ford marketing are busy, ok? Give them a bloody break!

They have to get to work, sit at work, try to think of an idea, have morning tea, try to think of an idea, have lunch, try to think of an idea, then go home. Phew, productive day's work.

Yeah...I'm also not happy with the work Ford does with advertising. Not only in absence, but the commercials are weak.

Bugger!

Yeah stop being mean guys !

They're just having lunch........a long one........again.

Bucket · 01-03-2007, 04:23 PM

Someone care to ask Unky Tom? I hope they plan to be subtle and blow MMS away with an Awesome Display

Falchoon · 01-03-2007, 07:16 PM

Quote:

Originally Posted by XA Coupsta

Is it possible their line of thinking was is it the best return for $ spent??

So how many cricket fans are rushing out to buy Ford Rangers?
How much would it have cost Ford to be a naming rights sponser of cricket?

Just another example of Ford's poor marketing.

Falchoon · 01-03-2007, 07:19 PM

Quote:

Originally Posted by Bucket

I hope they plan to be subtle and blow MMS away with an Awesome Display

Well if the Territory shown recently at the FPV Open Day is anything to go by....

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ED Classic · 01-03-2007, 07:20 PM

Even got up at 5.30 am to see the book. Not a thing in there.

Does any MD of Ford/FPV even visit these forums now Polites/Flint are gone?

**Fordman1** · 01-03-2007, 07:31 PM

Quote:

Originally Posted by Falchoon

Well if the Territory shown recently at the FPV Open Day is anything to go by....

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That was just an afterhours project by the team there (using a old mule) - NOT a full on concept or a future product. I think we should cut them some slack....

RPO83 · 01-03-2007, 08:54 PM

Quote:

Originally Posted by Falchoon

So how many cricket fans are rushing out to buy Ford Rangers?
How much would it have cost Ford to be a naming rights sponser of cricket?

Just another example of Ford's poor marketing.

I recently saw a study done (non Ford) on this sponsorship deal and 35% of the people surveyed believed that it was the "Ranger Cup" sponsored by Ford.

**Polyal** · 01-03-2007, 08:56 PM

Quote:

Originally Posted by Barraxr8

That was just an afterhours project by the team there (using a old mule) - NOT a full on concept or a future product. I think we should cut them some slack....

Have you seen that thread about it, if you want a laugh check it out in the FPV section.

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Mark351 · 01-03-2007, 08:58 PM

At leats Ford have a marketing department - FPV (well, Prodrive...) sacked theirs...

XA Coupsta · 02-03-2007, 10:13 AM

Quote:

Originally Posted by Falchoon

So how many cricket fans are rushing out to buy Ford Rangers?
How much would it have cost Ford to be a naming rights sponser of cricket?

Just another example of Ford's poor marketing.

On one hand they get nabbed for no marketing - then when they are spending money its still not good enough is it?

Think of the exposure (we are talking global too) they obtain from naming right sponsor of the cricket.

We arent privvy to the details of the deal - who knows - mightnt have cost them as much as you think.

Point is - you think its a poor example - the next bloke who's a die hard cricket fan will only buy Ford now coz he appreciates Ford's sponsorship of the cricket.

Cant please everyone.

Teflon Turbo · 02-03-2007, 10:19 AM

cool65, hang on, you aren't trying to promote the Herald Sun are you???

;)

GXL078 · 02-03-2007, 10:20 AM

Quote:

Originally Posted by uranium_death

Yeah...I'm also not happy with the work Ford does with advertising. Not only in absence, but the commercials are weak.

Bugger!

Ha! Remeber the TV commerical for the AU with the guy jumping up and down on a bed (something about suspension??) and the slogan was "Ford-Live it!" Now THAT was WEAK! (I still have the motor show sticker)
Around the same time Holden utes were doing circle work to the sound of AC/DC.

Wally · 02-03-2007, 10:56 AM

Quote:

Originally Posted by XA Coupsta

I dunno - I'll go out on a limb here and maybe stick up for them a bit.

Is it possible their line of thinking was is it the best return for $ spent??

I mean - no-one is going to buy a car off that particular advert promoting the motor show are they.

True they may attend the motor show knowing that Ford are present and maybe will buy one then - so possibly it did hurt them.

...............

Get out your marketing books and look up "post purchase reinforcement" = very important for repeat business.

Pedro · 02-03-2007, 11:51 PM

Quote:

Originally Posted by XA Coupsta

I dunno - I'll go out on a limb here and maybe stick up for them a bit.
Is it possible their line of thinking was is it the best return for $ spent??
Im sure im gonna get bashed but meh.......

It's not quite that simple XA Coupsta ... a major part of marketing is about brand reinforcement, which in part, means having your name in everyone's face whenever possible.

The Brisbane Motor Show had a similar low profile problem with limited models on show.

Redrum · 03-03-2007, 04:08 PM

Quote:

Originally Posted by ED Classic

Even got up at 5.30 am to see the book. Not a thing in there.

Does any MD of Ford/FPV even visit these forums now Polites/Flint are gone?

Polites was a rarity, a man of the people, a man full of charisma, a man that cared. This is something truly lacking in management at Ford. I used to work there!

**Full Noise** · 03-03-2007, 09:24 PM

Ford have a marketing department, Really?

paulie0735 · 04-03-2007, 11:36 AM

It doesn’t take a lot of cash to put some ads up promoting genuine quality new product like the mondeo, It’s simply the Ford ignorance showing through again . As for FPV, well if they still had anybody there who knew anything about the products I’m sure we would have seen a feature on the 50th anniversary GT? Perhaps the Herald Sun insert (the official motor show magazine BTW) didn’t consider a couple of stripes and a few suspension tweaks worthy of notice. I surely don’t either. The GT is the ONLY icon product that Ford has in this country and when an anniversary such as 40 comes around I would think it worthy of more than a splash of colour and some trick shocks. Call it saving money if you wish, but the money used to ‘payout’ just one of the FPV senior executives would have bought the centre spread! Marketing does not always transcend through to actual product sales directly, but it does maintain your relevance in the market and if done well will excite the curiosity of the potential consumer. And why would you use Ranger to sponsor One day Cricket in this country. Falcon or Terry maybe, but a re-badged Mazda made from Thai parts assembled in South Africa is not in my mind the ideal product to be sponsoring one day cricket in Australia.