Fantastic Ford Advertising

JG34JA · 22-08-2011, 08:47 PM

Hi all,

I just saw the new Territory ad, where the crew use a 2.7 diesel Territory to tow a whole heap of ice ("2.7 tonnes capacity")to a hill around beautiful Apollo Bay and proceed to make a mini snow slope and jumps. They then film their rides and share this on cams at the end of the day. Superb!

Concise, fun, exciting, shows the strengths of the vehicle, and filmed beautifully.

10/10!

vztrt · 22-08-2011, 08:51 PM

This it?

http://www.youtube.com/watch?v=TgLmV1QyXkY

carwant.com.au · 22-08-2011, 08:58 PM

About time Ford produce some good ads, including the new Focus ad. Holden have always been one step ahead in their marketing department; its great to see Ford catching up (in marketing, not product!)

Joe5619 · 22-08-2011, 09:21 PM

I actully like the "game" they have made for Foucs active park assist

http://ninemsn.com.au/?ocid=iefvrt

munners · 23-08-2011, 06:37 AM

Quote:

Originally Posted by JG34JA

Concise, fun, exciting, shows the strengths of the vehicle, and filmed beautifully.

10/10!

Totallly agree. Saw it last night for the first time. My wife (who has no real interest in cars) actually commented what a good ad it was.

Munners

vanman_75 · 23-08-2011, 08:00 AM

And to think I opened this thread thinking it was another slinging match , lol .

Just watching the around the world ad as I opened this , seems they are advertising the *** off the territory , let's hope it converts to sales .good to see Ford keep it up

Zero_PSI · 23-08-2011, 08:55 AM

And it's all thanks to the comments on AFF about their marketing.

LOL!

Fev · 23-08-2011, 09:03 AM

I believe this is thanks to the director of global Ford marketing making her way over here last year or whenever it was. Also because of the global Ford marketing - Ford ad's will be getting better and better since there will be less varients, one advertisement budget will cover the whole global range - Other than the Territory of course.

Good on ya Ford!

ltd · 23-08-2011, 09:11 AM

I think the new Ford ads are brilliant. The ice haul is absolutely bang on, and the fun they have after is sensational.
The one with the Focus and the self parking would appeal to every woman who has difficulty parking, and IMO puts it on the top of the shopping list for women over the cruze. Job well done Ford.

phillyc · 23-08-2011, 09:43 AM

Yep, the Ford adverts are really stepping it up. The first of the new wave was the Fiesta advert (which was also the first with their new agency).

I'm looking forward to seeing what they have in store for FG2 Falcon!

4dlvr · 23-08-2011, 07:11 PM

pretty good, but it needs more hot chicks
http://youtu.be/Pqr2-GZwv0o

fordv8! · 23-08-2011, 07:47 PM

good add

Ford PR · 24-08-2011, 02:03 PM

Thanks for all your feedback regarding our Territory advertising. Its encouraging to know that we are heading in the right direction with our Territory ads.

redman · 24-08-2011, 02:15 PM

Quote:

Originally Posted by ltd

I think the new Ford ads are brilliant. The ice haul is absolutely bang on, and the fun they have after is sensational.
The one with the Focus and the self parking would appeal to every woman who has difficulty parking, and IMO puts it on the top of the shopping list for women over the cruze. Job well done Ford.

+1 for the fun after hauling the ice.

+1 again for the Focus self parking.

Eagerly waiting for some EcoLPI advertising.

FalconForce · 24-08-2011, 02:28 PM

i have always thought car ads should have a bit of humor behind them, one ad i love the current volkswagon ad with all the noises

i quite like the "around the world" ad aswell

redman · 24-08-2011, 02:33 PM

Quote:

Originally Posted by Ford PR

Thanks for all your feedback regarding our Territory advertising. Its encouraging to know that we are heading in the right direction with our Territory ads.

I just had a look at the longer one on the Ford site; you guys have way too much fun. Congratulations on a fantastic engineering achievement, followed by a bloody good, smile inducing ad. Pity the shot where the trailer is weighed didn't make the cut.

Paxton · 24-08-2011, 02:45 PM

Quote:

Originally Posted by redman

Eagerly waiting for some EcoLPI advertising.

I wouldn't be.

FERG_51 · 24-08-2011, 03:22 PM

Quote:

Originally Posted by Ford PR

Thanks for all your feedback regarding our Territory advertising. Its encouraging to know that we are heading in the right direction with our Territory ads.

Yep the first two Terry adds had me wondering, but this new ice hauler one is more on the mark. Keep up the good work.

charles_wif_xf · 24-08-2011, 03:46 PM

Very good advertisment for the new Tezza.

Here is one I like, not for the ad or the product (the driver is unbelievably hot):
http://www.youtube.com/watch?v=U7-AIQNTgTo

TC200six · 24-08-2011, 10:24 PM

If Ford Australia wanted to increase their youth appeal they should do a remake of this ad for the Falcon and Escort from the 1970s

http://www.youtube.com/watch?v=BcMUoyJgVF4

If you watch the entire ad closely, it does contain what our youth are still into doing though.

Joe5619 · 24-08-2011, 11:45 PM

Quote:

Originally Posted by TC200six

If Ford Australia wanted to increase their youth appeal they should do a remake of this ad for the Falcon and Escort from the 1970s

http://www.youtube.com/watch?v=BcMUoyJgVF4

If you watch the entire ad closely, it does contain what our youth are still into doing though.

God lord are you serious?? That add is terrible.. I think I'd ask for a refund on my FG if that was the add!!

falconnut · 24-08-2011, 11:49 PM

Quote:

Originally Posted by Joe5619

God lord are you serious?? That add is terrible.. I think I'd ask for a refund on my FG if that was the add!!

I agree that was terrabad.

Horrible effects + no relation to the actual product at all = they where tripping balls.

vztrt · 25-08-2011, 12:00 AM

Quote:

Originally Posted by falconnut

I agree that was terrabad.

Horrible effects + no relation to the actual product at all = they where tripping balls.

Makes walking fingers look like a winner.

redman · 25-08-2011, 11:38 AM

Quote:

Originally Posted by Paxton

I wouldn't be.

Ok, I will bite. Is there no plan to advertise EcoLPI or no point at the moment?

davenl5l · 25-08-2011, 12:08 PM

good to see ford pr on here reading about what ford fans and customers want

BLKPHN · 25-08-2011, 12:20 PM

This Add actually made me stop and watch it as i walked past... And i even went on the net and looked up the new territory on the net...

Jim Goose · 25-08-2011, 12:20 PM

Trouble is the orginal Terrirtory add with the female employee driving the 700km trip to visit her friends was only shown a few times on TV here about 4 months ago and then it stopped... The new add is great, but if Ford make a series of adds about the Territory wouldnt it be prudent to release the adds in quick succession in an advertising blitz instead of dribs and drabs??

TC200six · 25-08-2011, 02:28 PM

Quote:

Originally Posted by Joe5619

God lord are you serious?? That add is terrible.. I think I'd ask for a refund on my FG if that was the add!!

I think it shows that Ford's more recent ads that not many people here liked, (such as the finger walking) weren't as bad as they could have been.

The Yeti · 25-08-2011, 02:36 PM

I actualy thought it wasnt a bad ad

no it doesnt show much about the car or its atributes, it has taken a different angel as in its fun

people today have very little knowlege abot uthe car they buy and if they want this knowlege they are smart enough to research it if they want

to me the ad makes the car look fun, and people want a car to be fun

thumbs up from me

Paxton · 25-08-2011, 03:43 PM

Quote:

Originally Posted by redman

Ok, I will bite. Is there no plan to advertise EcoLPI or no point at the moment?

Only internally to fleets at this stage. Shame, really.