|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
05-02-2019, 01:32 PM | #1 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
|
||
This user likes this post: |
05-02-2019, 02:10 PM | #2 | ||
FF.Com.Au Hardcore
Join Date: Nov 2006
Posts: 3,347
|
Terrible figures for both Ford and Holden. It was a big story not so long ago when Toyota toppled Holden to be the biggest seller in Australia. Now Toyota sell nearly 4 times the volume of Holden and Ford are in just as much trouble.
__________________
The only thing you get from looking backwards is a sore neck. |
||
This user likes this post: |
05-02-2019, 02:21 PM | #3 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
Quote:
I'll probably get hammered for saying this, but Ford are probably in a worse position than Holden as we all know that the current crop of Holden offerings are ordinary, whereas Fords lineup is quality but they're still losing ground. |
|||
05-02-2019, 04:57 PM | #4 | ||
Regular Member
Join Date: Mar 2012
Posts: 80
|
I'm going to get hammered here but I also think Holden has it better in this position then Ford.
Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest. Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline. |
||
This user likes this post: |
05-02-2019, 05:46 PM | #5 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
Holden's numbers still don't add up to more than Ford even after heavy discounting. The truth is that both Ford and Holden suck no matter how they achieved those poor numbers. The ball is in Ford's court as it's always been and without competitive product, you can't get people in the door to even consider if your product is worth the effort.. Apart from Ranger, the rest of Ford's line up accounted for about 1800 sales, I'd lay odds that was Mustang, Everest, Escape and maybe Endura combined. the rest are so embarrassingly terrible that they are just not worth counting..... |
|||
05-02-2019, 05:49 PM | #6 | |||
Regular Member
Join Date: Mar 2012
Posts: 80
|
Quote:
|
|||
05-02-2019, 06:04 PM | #7 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
but what it can sell at the highest margins - Ranger + Everest+Mustang + Endura. It's like Ford is discarding whole segments where it doesn't have decent margins on vehicles. Holden on the other hand survived a horror 2018 with upwards of 13,000 vehicles on the grass, so bad that they stopped shipments where it could to clear down that stockpile with generous discounts. ..meanwhile, Ford with nothing but Ranger, Everest, Mustang and Escape soldiered on in 2018 finally getting new Focus and Endura very late in the year.....not sure how much these will add.. |
|||
This user likes this post: |
05-02-2019, 06:05 PM | #8 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
Something else that needs to be considered is product cycle, i cant think of any other brands which have had as many new products released in such a short time span recently.
New Ranger, Mustang, Endura, Focus. There's a lot of demo registrations amongst that lot so even the numbers provided are probably heavily skewed based on them filling the forecourts with new registered stock of each over the last 3 months. Then theres the special orders for Raptor and Bullitt which would have boosted numbers in the short term as they filled the orders. Wouldn't surprise me to see figures drop below 4k in the next few months considering the market decline. Last edited by BENT_8; 05-02-2019 at 06:11 PM. |
||
05-02-2019, 06:08 PM | #9 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,606
|
Mustang down from @ 369 units.(December,439) Ranger hammered again @2564 units (December,3365) Ford would be slightly concerned? Commodore up slightly up @ 403 units.(December 381) Hilux powers on again @ 3951 units(December,3871) is there no stopping them?Even Corolla is biting @ Rangers heels.”Honeymoon” over for Mustang? A lot of new ones in dealers yards.You just cannot pick the market @ the moment.Cheers
|
||
05-02-2019, 06:15 PM | #10 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
is such that its dealer footprint can absorb so any more demos and 2018 plat run outs. It's not mass discounting but the sheer weight of numbers means that Toyota just sells more top, middle and bottom.....the thin figures at Ford and Holden reveal survival tactics, keep selling and hang on for a change in circumstances...I mean what else can they do... See I'm wondering about the Ford Demos you mentioned, if they were $20k or even $30K vehicles, you'd have reason for concerned but when they are more like $50K-$60K demo, well, that's more like luring people that Ford knows are sitting on the fence, there's just not that much inventory. The one thing I've learned about "Ford discounts" and demos are that they are not the bargain you first think, they usually have all kinds of stuff added in there to boost the price back up... |
|||
05-02-2019, 06:19 PM | #11 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
|
The companies selling dual cabs will be making decent profits in 2019. The Hondas, Subarus, Kias and Hyundais of the world will need to rely on razor thin margins this year. There is little money in anything else.
|
||
05-02-2019, 06:23 PM | #12 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,224
|
People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.
__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
||
05-02-2019, 06:27 PM | #13 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,606
|
@JPD80,Toyota is the “new Holden” of Australia.It has been for many years.As you alluded to it has a massive footprint in this country.Anywhere you travel in this country,you can pretty well guarantee a Toyota dealer in that town.Cheers
|
||
05-02-2019, 06:39 PM | #14 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
|
||
05-02-2019, 06:39 PM | #15 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
no real discounts on most Ford lines and those that do have discounts are still bloody expensive... |
|||
05-02-2019, 06:42 PM | #16 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,606
|
|
||
05-02-2019, 06:44 PM | #17 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Discount on Ecosport 1.0 EB ($25K DA)
Fiesta is basically gone, Ecosport is one I wish was gone, Mondeo is lucky to get 200. escape soldiers on for most of this year until the new model shows up who knows when.. As said above, the whole market is down in January but Holden and Ford are now minnows.. |
||
05-02-2019, 06:49 PM | #18 | |||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,606
|
Quote:
|
|||
This user likes this post: |
05-02-2019, 06:53 PM | #19 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
The Ford Europe line up is just terrible and its going to take time to fix let alone get some RHDs In the meantime our Ford Aus showroom is dominated by the vehicles Ford wants to sell. |
|||
05-02-2019, 07:16 PM | #20 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
Didnt even get that, fell outside the top 5 with less than 97 sales.
1. Toyota Camry – 1237 (down from 1280 of December 2018) 2. Mazda6 – 273 (up from 244) 3. Subaru Liberty – 112 (up from 74) 4. Hyundai Sonata – 105 (up from 76) 5. Volkswagen Passat – 97 (down from 137) |
||
05-02-2019, 07:23 PM | #21 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Everest........434
Ute 4X4 sales: Hilux 4x4..............2,993 Ranger 4x4...........2,243 Triton 4x4.............1,541 Colorado 4x4.........1,410 Navara 4x4..............864 BT50 4x4.................695 Isuzu D-Max 4x4.......610 Incomplete list, Hilux 4x2..............958 Ranger 4x2...........321 Colorado 4x4.........134 |
||
05-02-2019, 07:42 PM | #22 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
And just to give everyone a reality check of where we are in the Ford universe
Ford January sales... C-Max 6 Production ended nearly 9 months ago. Fiesta 3,886 Focus 7,359 Production ended nearly 9 months ago. Fusion 10,015 GT 44 Mustang 5,420 Taurus 2,587 E-series van 2,755 EcoSport 3,363 Edge 8,856 Escape 17,649 Expedition 6,168 Explorer 19,310 F series 61,992 Flex 1,715 Ranger 2,153.....Yay FoA outsold USA Ranger.. Transit 7,822 Transit Connect 2,948 Lincoln Continental 590 MKZ 1,218 Lincoln SUVs MKC 1,644 MKT 327 Nautilus/MKX 2,511 Navigator 1,425 |
||
05-02-2019, 08:28 PM | #23 | |||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,750
|
Quote:
Add to that there will be some kind of tax status change on dual cab utes and as housing goes down so will construction (and new car sales tacked on home loans). Interesting times are here again.
__________________
I6 + AWD |
|||
05-02-2019, 08:30 PM | #24 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,750
|
Bring them here! Bring them here!
__________________
I6 + AWD |
||
This user likes this post: |
05-02-2019, 08:43 PM | #25 | |||
Donating Member
Join Date: May 2008
Posts: 12,561
|
Quote:
Meanwhile in Australia, only 59 people were stupid enough to buy an EcoSport in January.
__________________
PX MK II Ranger FG XR6 FG X XR8 Mustang GT T3 TS50 - gone but not forgotten |
|||
This user likes this post: |
05-02-2019, 08:55 PM | #26 | |||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,224
|
Quote:
WRONG! None of the posts prior to mine in this thread make ANY mention of 2012 or worst January in seven years. Prove me wrong.
__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
|||
05-02-2019, 09:41 PM | #27 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
|
Everest doing well, it’s now Fords second biggest selling model. I can’t see Mondeo lasting too much longer with 52 sales in January But who knows
|
||
05-02-2019, 09:41 PM | #28 | ||
FF.Com.Au Hardcore
Join Date: Feb 2007
Posts: 2,422
|
I think the mustangs major problem is the price hike that the new model brought. High 50’s is affordable for many people, 70+ isn’t.
I also think it was a mistake removing new cars from Carsales. I’ve bought my last 2 cars spur of the moment by noticing a deal that’s too good to pass up. |
||
5 users like this post: |
06-02-2019, 05:08 AM | #29 | ||
moonlight rider
Join Date: Sep 2007
Location: Rotorua New Zealand
Posts: 782
|
|
||
06-02-2019, 05:51 AM | #30 | ||
5.0 means business
Join Date: May 2007
Location: Busselton, Western Australia
Posts: 1,021
|
Is it fair to say with Mustang sales going down that they are starting to be priced out of reach for some?
__________________
Windsor V8 Enthusiast! Turbo Barra Lover! |
||