Hilux #1 for 21. Vfacts December.

[Rob 351]

Hilux again #1 seller for 2021, but Ranger is hunting it down after once again outselling Hilux in December.
Ranger easily Australia’s #1 4x4 for 2021.
https://www.google.com.au/url?sa=t&r...QKo5F1fuvLcQuB

[DFB FGXR6]

I was hoping the Ranger would steal a cheeky win for the year total. That said, Ford have done well to chase down the leader in recent years.

Ford December 2021 -

Ford Escape – 310
Ford Everest – 632
Ford Fiesta – 5
Ford Focus – 41
Ford Mustang – 70
Ford Puma – 156
Ford Ranger 4x2 – 417
Ford Ranger 4x4 – 3747
Ford Transit Bus – 9
Ford Transit Custom – 28
Ford Transit Heavy – 19
Ford total – 5434

Ford Total for 2021 -

Ford EcoSport 1
Ford Endura 23
Ford Escape 1,673
Ford Everest 8,359
Ford Fiesta 342
Ford Focus 735
Ford Mondeo 4
Ford Mustang 2,827
Ford Puma 3,218
Ford Ranger 4X2 4,293
Ford Ranger 4X4 45,986
Ford Transit Bus 168
Ford Transit Custom 2,488
Ford Transit Heavy 1,263
Ford Total 71,380

[jpd80]

Toyota’s ute topped the vehicle charts for the sixth consecutive year, according to the latest industry figures released today. The rival Ford Ranger was the most popular model in December, but total 2021 sales of 50,279 trailed 52,801 HiLux registrations.

That’s fair enough,
Ranger trailing Hilux by around 2,600 sales but Ranger leads 4x4 Ute sales.
Never thought I’d see Ford back at 71,300 sales. (sure, Toyota Mazda and Hyundai ran away with it)

[Bossxr8]

The supply issues for hilux didn’t really happen. There were stories that they were going to have bugger all supplies for the last few months of the year. But then again, i think that was a josh dowling article. So no surprise it turned out to be bs.

Ranger keeps getting closer to no 1. Just a matter of time before it gets there.

[CyberWasp]

I really think that if Ford were to bring the Maverick to this market it would kill the dominance of Toyota in the 4X2 Market.

[Ben73]

2022 will be the Rangers year. Assuming they don’t have a stock shortage like every newly released vehicle these days.

[jpd80]

Originally Posted by CyberWasp

I really think that if Ford were to bring the Maverick to this market it would kill the dominance of Toyota in the 4X2 Market.

Only comes as a dual cab Ute but that would have broader appeal to the SUV buyers…….
It might be just the ticket to creating a new segment that no one else is really covering….

[Giant Cranium]

Originally Posted by CyberWasp

I really think that if Ford were to bring the Maverick to this market it would kill the dominance of Toyota in the 4X2 Market.

ford really need to make a single cab auto low rider. if they did that they would clean up

[xkxlxm]

Young (younger than me) bloke next door recently replaced a fairly new BMW SUV with a new Ranger. What's behind the Ranger's success? Is it the styling (rough/tough image), great marketing, its performance, or all three?

Giant Cranium: "ford really need to make a single cab auto low rider. if they did that they would clean up"

Agreed: a heap of Hilux sales must be for the single cab/aluminium tray. I don't see any Rangers like that getting around.

[.:4:.]

Originally Posted by Giant Cranium

ford really need to make a single cab auto low rider. if they did that they would clean up

They did but only the px1 from memory. I had a 2013 low rider as a work car and it was good because the majority of underground car parks it would fit with ladders on the roof. The triton that replaced the ranger was a high rider, they all were, and so a 1.9m hight limited car park ladders would have to come off to fit.
The market for trade use is different then for private use.
The majority of people i come across with 4x4 rangers or hiluxs dont off road them, i think its the stigma of its a man car or something like that.

[Franco Cozzo]

PX1 has a 2.5L unleaded I4 povvo pack variant, competitor to the Hilux Workmate 2.7L 4x2

They discontinued it at some stage, be interesting if they got support on it now rather than the lack of support in 2011/2012 that lead to it's discontinuation.

The few for sale on Carsales seem to be sitting between $16,000-$18,000 on the second hand market.

I guess profit per vehicle on those models was very low compared to the 4x4 Toorak Tractor the 'average' Ranger buyer is.

Maybe:

Hilux for work
Ranger for status/tough man image/mum's kidmobile we're running FBT scams on

I regularly come across a P plater on my way home, in high spec dual cab 4x4 Ranger but he wears office attire rather than high vis and the Ranger is always shiny and immaculate.

[vbomber]

Originally Posted by xkxlxm

Young (younger than me) bloke next door recently replaced a fairly new BMW SUV with a new Ranger. What's behind the Ranger's success? Is it the styling (rough/tough image), great marketing, its performance, or all three?

Guy I know was looking for new car his missus hell bent on a BMW/Mercedes X5/SUV thing....stopped by a Ford dealer jumped in a ranger and ended up ordering it...think its the combination of all 3 for styling the interior is car like recently been jumping in and out of different utes at dealers and for me the ranger still the best

[Giant Cranium]

Originally Posted by .:4:.

They did but only the px1 from memory. I had a 2013 low rider as a work car and it was good because the majority of underground car parks it would fit with ladders on the roof. The triton that replaced the ranger was a high rider, they all were, and so a 1.9m hight limited car park ladders would have to come off to fit.
The market for trade use is different then for private use.
The majority of people i come across with 4x4 rangers or hiluxs dont off road them, i think its the stigma of its a man car or something like that.

not an auto.

[Giant Cranium]

Originally Posted by Franco Cozzo

PX1 has a 2.5L unleaded I4 povvo pack variant, competitor to the Hilux Workmate 2.7L 4x2

They discontinued it at some stage, be interesting if they got support on it now rather than the lack of support in 2011/2012 that lead to it's discontinuation.

The few for sale on Carsales seem to be sitting between $16,000-$18,000 on the second hand market.

I guess profit per vehicle on those models was very low compared to the 4x4 Toorak Tractor the 'average' Ranger buyer is.

Maybe:

Hilux for work
Ranger for status/tough man image/mum's kidmobile we're running FBT scams on

I regularly come across a P plater on my way home, in high spec dual cab 4x4 Ranger but he wears office attire rather than high vis and the Ranger is always shiny and immaculate.

i think a petrol one might work now, back then you could have a falcon tray back for the same money.

[rare ss]

I think Toyota kept the Hilux train going at the expense of the LC70, we haven't had many delays with the Hilux but can't get a Landcruiser trayback without waiting 12-14 months

Hopefully the new ranger offers a larger GVM to get into the cruiser market

[jpd80]

Utes and vans: Top Three in each segment in December 2021

Vans < 2.5t Renault Kangoo (44) Volkswagen Caddy (33) Peugeot Partner (10)

Vans 2.5t-3.5t Toyota HiAce Van (916) LDV G10/G10+ (451) Mitsubishi Express (230)

4x2 Utes Toyota HiLux 4x2 (1221) Isuzu D-Max 4x2 (535) Ford Ranger 4x2 (417)

4x4 Utes Ford Ranger 4x4 (3747) Toyota HiLux 4x4 (2600) Isuzu D-Max 4x4. (1475)

[Bossxr8]

Originally Posted by Giant Cranium

ford really need to make a single cab auto low rider. if they did that they would clean up

They do make them. And next gen has low rider single cab as well. Not sure if they sell them here though.

I know they were happy to leave the no profit, bare bones 4x2 petrol market to toyota, to focus production of higher profit dual cab 4x4. Wise move now, especially with supply shortages. But with thailand adding plant capacity for new gen, could eventually open up production capacity for a base cheapy to take on hilux workmate. Most likely a single turbo ecoblue though, not an na petrol.

Some of the other plants build absolute bare bones models to sell into 3rd world countries. Not really suitable for our market though. They strip cost out everywhere.

[jpd80]

Originally Posted by Bossxr8

They do make them. And next gen has low rider single cab as well. Not sure if they sell them here though.

I know they were happy to leave the no profit, bare bones 4x2 petrol market to toyota, to focus production of higher profit dual cab 4x4. Wise move now, especially with supply shortages. But with thailand adding plant capacity for new gen, could eventually open up production capacity for a base cheapy to take on hilux workmate. Most likely a single turbo ecoblue though, not an na petrol.

Some of the other plants build absolute bare bones models to sell into 3rd world countries. Not really suitable for our market though. They strip cost out everywhere.

In spite of Ford not pursuing those petrol tradie Utes, Ranger seems to be edging up to Hilux’s sales totals.
I wonder what other value add versions Ford could add to attract more buyers, 2.3 EB/2.7EB engines?
Yeah, I know I’m dreaming because I’m pretty sure that Ford isn’t thinking that way for our region
and importing from say the US LHD volume plant is out of the question as well.

[DFB FGXR6]

Originally Posted by CyberWasp

I really think that if Ford were to bring the Maverick to this market it would kill the dominance of Toyota in the 4X2 Market.

A massive oversight to not make the Maverick available globally.

[Syndrome]

So the Ranger Car Company did reasonably well in 2021.

What will be interesting to observe in 2022 is if sales increase once the semi conductor supply issues are resolved.

[Giant Cranium]

Originally Posted by Bossxr8

They do make them. And next gen has low rider single cab as well. Not sure if they sell them here though.

I know they were happy to leave the no profit, bare bones 4x2 petrol market to toyota, to focus production of higher profit dual cab 4x4. Wise move now, especially with supply shortages. But with thailand adding plant capacity for new gen, could eventually open up production capacity for a base cheapy to take on hilux workmate. Most likely a single turbo ecoblue though, not an na petrol.

Some of the other plants build absolute bare bones models to sell into 3rd world countries. Not really suitable for our market though. They strip cost out everywhere.

Ford do not sell and never did sell an automatic low ride ranger. Manuals only.

The company I work for (ventia) has a massive fleet of auto single cab high riders. Absolute pain to park in the city

[jpd80]

Originally Posted by Syndrome

So the Ranger Car Company did reasonably well in 2021.

What will be interesting to observe in 2022 is if sales increase once the semi conductor supply issues are resolved.

Those shortages are not ending soon, they’re expected to continue for several years…..

[CyberWasp]

As mentioned above the market for a lower version is way over looked.
There are plenty of trade / service type people that need to place ladders on the roof and to get into city car parks.

I would have thought that the Maverick would be easy to build in Thailand.

Also how would a 2wd Lowered Raptor sound?
Wide Body, Performance Motor ect.
It would have been called a Lightening up until the name use was changed anyway.

[hayseed]

Originally Posted by CyberWasp

As mentioned above the market for a lower version is way over looked.

I agree, particularly with Fleet Sales..
That's where Toyota Shines. they can sell a business Hilux's in various Trim & Spec levels...

[jpd80]

Originally Posted by CyberWasp

As mentioned above the market for a lower version is way over looked.
There are plenty of trade / service type people that need to place ladders on the roof and to get into city car parks.

It’s not overlooked, Ford used to have a 2.5 petrol Ute but stopped supply it.

I would have thought that the Maverick would be easy to build in Thailand.

Was never developed in RHD, based on C2 Transit Connect which is now being replaced in ROW by VW Caddy version supplied to Ford. Maverick was only ever envisioned as North American product, so would be a wait for a possible LHD - I want to see it here btw…..

Also how would a 2wd Lowered Raptor sound?
Wide Body, Performance Motor ect.
It would have been called a Lightening up until the name use was changed anyway.

Lightning.
Ford just doesn’t seem interested in 2WD sales, the 4x4 market is just so much money…
A 2.7 EB 2WD would be a great sports Ute but sadly, I don’t see that happening, ever…..
A low rider 2WD V6 diesel Ute might be an interesting punt……

[BENT_8]

Was talking to a salesman from one of the Toyota Dealers we supply to on Thursday about Ranger creeping up on Hilux.
He laughed and said Toyota moved 140k units from the 2021 top 10 list, he also said number 1 spot is overrated and was surprised that Ranger didnt steal it considering the focus was on securing the remaining 200 series by many customers who otherwise would have bought high end Hilux.
He said Hilux is still being hampered by the chip constraints as they need to spread what they get over so many in demand models across their range.

I so wanted it to be a sour grapes moment but he has a point, #1 total sales followed by daylight, #1 vehicle despite strong demand for LC variants and 140k units from the top 10 list of 2021.

[Bossxr8]

Originally Posted by jpd80

It’s not overlooked, Ford used to have a 2.5 petrol Ute but stopped supply it.
Was never developed in RHD, based on C2 Transit Connect which is now being replaced in ROW by VW Caddy version supplied to Ford. Maverick was only ever envisioned as North American product, so would be a wait for a possible LHD - I want to see it here btw…..

Lightning.
Ford just doesn’t seem interested in 2WD sales, the 4x4 market is just so much money…
A 2.7 EB 2WD would be a great sports Ute but sadly, I don’t see that happening, ever…..
A low rider 2WD V6 diesel Ute might be an interesting punt……

Toyota used to do a v6 petrol low rider. I had a mate who had one. They dropped it due to tiny sales. This was about 10 or more years ago though. They also had the petrol v6 available in other models, which made up about 1% of sales. Which they dropped.

I just don’t know whether petrol v6’s are viable here. Half the problem is them basing their assumptions on how much it has failed in the past. And without going ahead and putting an ecoboost v6 in as an option across the range, then they will have only a vague idea how many they would sell. The other half of the problem is the other countries they sell to want diesel. So making a business plan based on pretty much small sales to australia and new zealand doesn’t really help their case. I guess Raptor having a petrol v6 makes it easy to do in theory. It would slot straight in to other models. But is there demand there outside a few enthusiasts? Especially with petrol heading towards $2 a litre.

A petrol hybrid is what would make the most sense, cause the fuel economy would be as good, or better than diesel. And they can piggy back that off the US version. I’d assume it will probably be a 2.3 ecoboost hybrid though. Considering the US ranger already uses that engine. I have no insight on what the hybrid is at this point.

[Franco Cozzo]

Mr Cranium has a great point, who in their right mind would buy single cab 4x2 Hilux/Ranger unleaded edition when the Falcon Ute was around?

1GRFE Hilux makes absolutely no sense when for the same price the Falcon Ute was around at similar prices - Falcon Ute > Thailand Specials.

Now - maybe a V6 Hilux or an Ecoboost Ranger would be a point of difference the market might look at.

What's it cost to add it to the range and keep a couple around? What's the 'minimum order quantity' for Ford Australia to offer it as an option? What's it cost them to have a couple floating around for press mules and a few on hand?

We're talking about things which didn't work 5-10 years ago but the game has significantly changed since then.

The muscled up 4x2 lowrider single cab tray back Thailand Special appeals to this degenerate.

Its two in one - a ute is handy to have, but also car which rips, one car would do the job of two vehicles in my ****box fleet.

Daily + Manny Pacquiao (I know he's Filipino)

[BENT_8]

Originally Posted by Franco Cozzo

Mr Cranium has a great point, who in their right mind would buy single cab 4x2 Hilux/Ranger unleaded edition when the Falcon Ute was around?

1GRFE Hilux makes absolutely no sense when for the same price the Falcon Ute was around at similar prices - Falcon Ute > Thailand Specials.

Now - maybe a V6 Hilux or an Ecoboost Ranger would be a point of difference the market might look at.

What's it cost to add it to the range and keep a couple around? What's the 'minimum order quantity' for Ford Australia to offer it as an option? What's it cost them to have a couple floating around for press mules and a few on hand?

We're talking about things which didn't work 5-10 years ago but the game has significantly changed since then.

The muscled up 4x2 lowrider single cab tray back Thailand Special appeals to this degenerate.

Its two in one - a ute is handy to have, but also car which rips, one car would do the job of two vehicles in my ****box fleet.

Daily + Manny Pacquiao (I know he's Filipino)

Agreed, I know from my own experience it wasnt too long ago that we considered a Holden Cewman simply because it offered a family mover with the versatility of a decent load space minus the worry of costly diesel repairs/maintenance.
In the end I couldnt bring myself to buy an alloytec equipped vehicle and the VY's with Ecotec was getting too old to be a primary vehicle.
We decided on the early PX2 to avoid DPF issues from using it in urban environments.

A petrol powered Thai dualcab would have been perfect even if it meant an extra $30pw at the pump.

[Franco Cozzo]

Originally Posted by BENT_8

Agreed, I know from my own experience it wasnt too long ago that we considered a Holden Cewman simply because it offered a family mover with the versatility of a decent load space minus the worry of costly diesel repairs/maintenance.
In the end I couldnt bring myself to buy an alloytec equipped vehicle and the VY's with Ecotec was getting too old to be a primary vehicle.
We decided on the early PX2 to avoid DPF issues from using it in urban environments.

A petrol powered Thai dualcab would have been perfect even if it meant an extra $30pw at the pump.

Yep, I don't think I'd do a DPF edition Thailand Special either, too risky even though 90% of my driving is country highways and I flog the crap out of my cars

All you need to do is a set of injectors or a DPF and you'll have bloody underwear.

Probably not a concern for a new car where it's under warranty and you change em out every X years but if you're holding onto it modern diesel is a bit too fragile for us 'value for spondoolies' crew

I've got a leaky injector in my Focus which causes a rough start, I'm not spending $4400+ GST for a set of injectors.