April VFACTs - Ford's numbers

Mad_Pom · 03-05-2012, 10:02 AM

Fiesta 818
Focus 1105
Mondeo 307
Falcon 1009
Escape 76
Kuga 69
Territory 1076
Transit bus 30
Transit van 89
Falcon Ute 468
Ranger 4x2 323
Ranger 4x4 909

imugli · 03-05-2012, 10:23 AM

From this thread

http://www.fordforums.com.au/showthread.php?p=4153870

Quote:

My money is on Focus and Ranger both selling in higher numbers than Falcon and Territory this year.

Happening sooner than I thought, though...

Chilliman · 03-05-2012, 10:29 AM

Mondeo numbers look pathetic - I thought it would do alot better?

Mad_Pom · 03-05-2012, 10:39 AM

Focus is volume limited out of Europe - this is reported to be fixed when it starts supply from Thailand later this year.
Ranger is struggling to recover from the Thailand floods, but this again is reported to be fixed later this year.

Then add the new Kuga and New Mondeo, whenever they are released and it would appear the writing is on the wall for Falcon and Territory, but only because the imported products are just so good.

Falcon and Territory still offer great value, but if you want the new technology and "European Styling", then it seems imports are leading the way.

Will be interesting to see where the remainder of the year takes us !!

**Sorted** · 03-05-2012, 11:07 AM

Thank You

for the FACTS

This is the info I want to read not 100 pages of chatter and random facts hidden in the thread

turbodewd · 03-05-2012, 11:45 AM

Quote:

Originally Posted by Mad_Pom

Then add the new Kuga and New Mondeo, whenever they are released and it would appear the writing is on the wall for Falcon and Territory, but only because the imported products are just so good.

Falcon and Territory still offer great value, but if you want the new technology and "European Styling", then it seems imports are leading the way.

!!

I dont follow the logic there...Falcon and Terri are Ford's best sellers. If u dont need to drop them...why would you???

Smoke Pursuit · 03-05-2012, 11:48 AM

Quote:

Originally Posted by turbodewd

I dont follow the logic there...Falcon and Terri are Ford's best sellers. If u dont need to drop them...why would you???

Because it costs money to keep continuing with them. Falcon and Territory need to be made Euro 5 by 2015.... Theres talk it will take 100 million to do this and bring another falcon body shape out, sales forecasts wont warrant this.

imugli · 03-05-2012, 11:51 AM

Quote:

Originally Posted by turbodewd

I dont follow the logic there...Falcon and Terri are Ford's best sellers. If u dont need to drop them...why would you???

I don't follow the logic...

Falcon and Terri are clearly NOT Ford's best sellers any more. Fiesta is within ~200 of Falcon, Focus sells more, as does Ranger.

With increased availability of Ranger and Focus stock as Thai production comes on line, I for one don't see that changing in a hurry...

Wretched · 03-05-2012, 11:52 AM

Quote:

Originally Posted by turbodewd

I dont follow the logic there...Falcon and Terri are Ford's best sellers. If u dont need to drop them...why would you???

2nd and 3rd best sellers if you don't combine ranger sales (they'd be 3rd and 4th).
The cost of build cars (design, engineering, etc) costs money, a lot of it. It has to come from somewhere and if the sales aren't covering the costs of the R&D then really what is the point? These are not specialty cars they are bread and butter.

turbodewd · 03-05-2012, 11:55 AM

DASH GT,

fair point. So they may need to drop the Geelong petrol I6 and import the EcoBoost 3.5L for the Falcon.

I can stomach that.

Smoke Pursuit · 03-05-2012, 11:57 AM

Quote:

Originally Posted by turbodewd

DASH GT,

fair point. So they may need to drop the Geelong petrol I6 and import the EcoBoost 3.5L for the Falcon.

I can stomach that.

That in itself costs money too.... but still Falcon and Territory dont fit in the 1 Ford regime....

Mad_Pom · 03-05-2012, 12:06 PM

Quote:

Originally Posted by imugli

I don't follow the logic...

Falcon and Terri are clearly NOT Ford's best sellers any more. Fiesta is within ~200 of Falcon, Focus sells more, as does Ranger.

With increased availability of Ranger and Focus stock as Thai production comes on line, I for one don't see that changing in a hurry...

Don't get me wrong, I hope that Falcon and Territory survive. As I stated they offer great value, but vehicle purchases are going to other models. At some volume point the Broad Meadows plant becomes non-viable. Falcon + Ute + Territory = 2553 Vehicles in April
Assume 20 working days per month = 127 vehicles per day
Assume 7 line running hours per day = 18 vehicles per hour
Or one car every 3 minutes and 20 seconds

I believe I have read that Genk (Mondeo Plant) makes one Mondeo every 45 seconds.

Cold hard facts - how slow car you run a plant that is designed to run much faster and still be viable. The fixed costs for running the plant do not change, just the variable costs and hence the contribution of fixed costs has a larger impact on the base cost of the vehicle and changes your break-even point.

Like I said previously, lets see where the rest of the year takes us!!

Will EcoBoost be a run-away success - Lets hope so !!

mik · 03-05-2012, 12:24 PM

bugger me some of you guys think rome was built in a day, it was`nt long ago the 4 cylinder was released falcon was released, the terri`s picking up steam with the diesel, the FG upgrade happened not long ago, talk about a pack of defeatist.
edit: if anything is not viable it would seem it`s the mondeo.

TheSneakiness · 03-05-2012, 12:38 PM

For Ford to stay relevant in this country the contribution margin of the product must be the best they can get.

Obviously not many people are buying Falcon and Territory and either buying a Ford import or going elsewhere. Guess what will get the cut first?

Mad_Pom · 03-05-2012, 12:43 PM

Quote:

Originally Posted by mik

bugger me some of you guys think rome was built in a day, it was`nt long ago the 4 cylinder was released falcon was released, the terri`s picking up steam with the diesel, the FG upgrade happened not long ago, talk about a pack of defeatist.
edit: if anything is not viable it would seem it`s the mondeo.

mik, again I will let the facts do the talking and try and remove emotion and opinion.

SZ Terrirtory was launched in June 2011, but after averaging about 1500 is now in decline

May 2011 -- 480
Jun 2011 -- 1634
Jul 2011 -- 1445
Aug 2011 -- 1625
Sep 2011 -- 1395
Oct 2011 -- 1230
Nov 2011 -- 1776
Dec 2011 -- 1349
Jan 2012 -- 804
Feb 2012 -- 1400
Mar 2012 -- 1335
Apr 2012 -- 1076

FG II was launched in November I think. There has been no increase in volume based on FGII so far - LPI has shown no benefit. Fingers crossed on EcoBoost, but volumes are only going in 1 direction.
Jun 2011 -- 1847
Jul 2011 -- 1835
Aug 2011 -- 1665
Sep 2011 -- 1708
Oct 2011 -- 1591
Nov 2011 -- 1483
Dec 2011 -- 1376
Jan 2012 -- 931
Feb 2012 -- 1192
Mar 2012 -- 1275
Apr 2012 -- 1009

turbodewd · 03-05-2012, 12:43 PM

Quote:

Originally Posted by mik

bugger me some of you guys think rome was built in a day, it was`nt long ago the 4 cylinder was released falcon was released, the terri`s picking up steam with the diesel, the FG upgrade happened not long ago, talk about a pack of defeatist.
edit: if anything is not viable it would seem it`s the mondeo.

Agreed. Now that u can get the very respectable EcoBoost 4cyl Falcon you'd be a mug to get the Mondeo.

Is the Mondeo indicator on the Australian side/right?

Mad_Pom · 03-05-2012, 12:54 PM

Quote:

Originally Posted by turbodewd

Agreed. Now that u can get the very respectable EcoBoost 4cyl Falcon you'd be a mug to get the Mondeo.

Is the Mondeo indicator on the Australian side/right?

Unless you wanted :-
5 door hatch or wagon - partical usage
Better styling - in my opinion
Dual clutch Auto - better economy
Diesel with dual clutch - even better economy
Global Open / Global close windows, with one shot up & down
Keyless entry / keyless start
Adaptive Cruise Control
Lane Departure Warning
Blindspot indication

and that is the current model - just wait for the new model and then compare.

As stated FGII Falcon is good value, it is an older technology platform and therefore it depends what is important to the customer and they will choose.

csv8 · 03-05-2012, 01:33 PM

The Mondeo Titanium spec is higher than G4E..for same money...G4E is not value for money asked....

BP'93 · 03-05-2012, 03:06 PM

Holden, Toyota, Volkswagen Figures?

Mad_Pom · 03-05-2012, 03:32 PM

Quote:

Originally Posted by BP'93

Holden, Toyota, Volkswagen Figures?

http://www.fcai.com.au/sales

Mr Hardware · 03-05-2012, 03:55 PM

So wait on, Ford axe the Fairlane due to only selling 100-200 a month, but continue to pump the kuga and escape which sell less combined than the Fairlane and LTD did, even in their bad years?????

Mad_Pom · 03-05-2012, 04:07 PM

Quote:

Originally Posted by Mr Hardware

So wait on, Ford axe the Fairlane due to only selling 100-200 a month, but continue to pump the kuga and escape which sell less combined than the Fairlane and LTD did, even in their bad years?????

Kuga is volume limited out of Europe, same as Escape is. Once the new model comes online I believe volume frees up.

Remember that although Australia on sells 60 per month ,the manufacturing plant builds more than combined Falcon and Territory, so the manufacturing site is viable and the investment in tooling can be recovered. Fairlane and LTD were ONLY sold to Australia and New Zealand at extremely low volumes, hence the investment in tooling was non-viable.

csv8 · 03-05-2012, 04:13 PM

Quote:

Originally Posted by Mad_Pom

Kuga is volume limited out of Europe, same as Escape is. Once the new model comes online I believe volume frees up.

Remember that although Australia on sells 60 per month ,the manufacturing plant builds more than combined Falcon and Territory, so the manufacturing site is viable and the investment in tooling can be recovered. Fairlane and LTD were ONLY sold to Australia and New Zealand at extremely low volumes, hence the investment in tooling was non-viable.

and Holden still sells the Caprice!!!!!!!

Nikked · 03-05-2012, 04:34 PM

Quote:

Originally Posted by DASH GT

That in itself costs money too.... but still Falcon and Territory dont fit in the 1 Ford regime....

You have massively misunderstood "one ford"

Nikked · 03-05-2012, 04:35 PM

Quote:

Originally Posted by Mr Hardware

So wait on, Ford axe the Fairlane due to only selling 100-200 a month, but continue to pump the kuga and escape which sell less combined than the Fairlane and LTD did, even in their bad years?????

They arn't made in Australia, thats why...

Spammy · 03-05-2012, 04:54 PM

Nobody can justify building a mass market car that only sells 1000 per month (and probably falling) in only one market. When, in turn that market barely registers on a world scale. The Iranian new car market is bigger than the Aussie market.

Nikked · 03-05-2012, 05:01 PM

How many falcons are sold in New Zealand?

flappist · 03-05-2012, 05:05 PM

Quote:

Originally Posted by DASH GT

Because it costs money to keep continuing with them. Falcon and Territory need to be made Euro 5 by 2015.... Theres talk it will take 100 million to do this and bring another falcon body shape out, sales forecasts wont warrant this.

Part of the pronlem is that Australia is being run by greeny nutters. We don't NEED to be euro 5 by 2015 if EVER.

There is no logical of sensible reason what so ever for us to deploy a european standard in Australia.

nstg8a · 03-05-2012, 05:24 PM

Quote:

Originally Posted by flappist

Part of the pronlem is that Australia is being run by greeny nutters. We don't NEED to be euro 5 by 2015 if EVER.

There is no logical of sensible reason what so ever for us to deploy a european standard in Australia.

thats something ive never underdstood, aust' and euro' climates and pollution levels are so different, i dont see how you can use the same limits in two very different markets.

borough · 03-05-2012, 07:07 PM

Quote:

Originally Posted by DASH GT

Because it costs money to keep continuing with them. Falcon and Territory need to be made Euro 5 by 2015.... Theres talk it will take 100 million to do this and bring another falcon body shape out, sales forecasts wont warrant this.

Falcon and Territory don't have to be Euro 5 compliant until 2017. Falcon production is guaranteed until 2016 with an update in 2014. According to this http://www.carsales.com.au/news/2012...c-falcon-29712 the update will be similar to the VF update to the Commodore.