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Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
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| The Pub For General Automotive Related Talk |
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21-05-2011, 06:35 PM
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#1 | ||
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FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 1,421
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I hate to say it, but this exactly the kind of public car unveil that is making the old-school thinking of Ford marketing seem dated and boring.
LINK to Video |
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21-05-2011, 06:39 PM
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#2 | ||
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Regular Member
Join Date: Sep 2010
Posts: 175
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Agreed. That is completely surreal and friggen awesome marketing by Hyundai. I want one!
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21-05-2011, 06:43 PM
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#3 | ||
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Perth WA
 
Join Date: Mar 2010
Location: WA
Posts: 567
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What a fantastic commercial... Capture the imagination and plant the seed!
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2008 FG F6 310 - Auto 384KW/850Nm(RW) Monsta Torque WA : Prestige Exhaust : AutoFX Paint Protection : Gino's Panel & Paint : AC Automatics :  2016 Jaguar XE Black Pack R-Sport |
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21-05-2011, 06:46 PM
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#4 | ||
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LIKE A BOSS 351
Join Date: Sep 2008
Location: Gold Coast
Posts: 2,779
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I don't think it's that Ford is a notch below this, as much as Hyundai is a notch above everyone else
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21-05-2011, 07:58 PM
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#5 | ||
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XY,XC,XEx2,XA,EF,AU,BA,XY
Join Date: Dec 2004
Location: Ballarat, Victoria.
Posts: 444
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I liked it better when ACDC done this at Rochester Castle! But saying that, very well done for a promotional event.
Now, I wonder if Ford could do an add of any kind with ACDC? Mmmm, maybe an FPV add with "War Machine" being belted out as the soundtrack?
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A sad day when there's no Falcon variant in the garage! |
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21-05-2011, 08:11 PM
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#6 | ||
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The NoBoost Turbo
Join Date: Jun 2008
Location: Woodside, SA
Posts: 365
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With the money they must have spent doing that "advertising spectacle", Hyundai could have made a cool car......
.......Killer effects though!
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2004 mk2 BA XR6T - Winter White, De Spoilered and De Badged, 6 Speed Manual, DBA Slotted Front Rotors, King SL Front, SSL Rears, K&N Filter, F6 lower intake, Bog Stock Engine, 19" FPV Silver Argents, Hektik Black Bonnet
 Strap Yourself in and Feel the G's |
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21-05-2011, 08:14 PM
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#7 | |||
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Barra Turbo > V8
  
Join Date: Jan 2005
Posts: 26,017
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Quote:
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-2011 XR6 Turbo Ute - Lux Pack - M6 -2022 Hyundai Tucson Highlander Diesel N Line |
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21-05-2011, 08:17 PM
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#8 | ||
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The NoBoost Turbo
Join Date: Jun 2008
Location: Woodside, SA
Posts: 365
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No doubt........ But how many people (here in SA anyways) do you see out cruising in their cool Hyundais? LoL
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2004 mk2 BA XR6T - Winter White, De Spoilered and De Badged, 6 Speed Manual, DBA Slotted Front Rotors, King SL Front, SSL Rears, K&N Filter, F6 lower intake, Bog Stock Engine, 19" FPV Silver Argents, Hektik Black Bonnet
Strap Yourself in and Feel the G's |
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21-05-2011, 08:38 PM
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#9 | ||
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Australia
Join Date: Mar 2010
Location: behind a keyboard
Posts: 1,290
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Clever, maybe too clever?
Did you notice the driver's door? It's lack of conformity caught my attention. It looks like there is something that runs to the car then inside the driver's door. Maybe it controls what's under the car. 
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21-05-2011, 08:44 PM
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#10 | ||
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Mustang GT mmmmmm......
Join Date: Jan 2006
Location: Mornington Peninsula
Posts: 1,459
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Hmm walking fingers
 or a car driving on the side of a building .
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I have become a Mustanger. |
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21-05-2011, 10:10 PM
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#11 | ||
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Regular Member
Join Date: Feb 2011
Posts: 80
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Huh?
There is nothing special about this video. Just a bunch of simple effects and some cool kids holding their oxygen tank (mobile phone) cameras in the air. I suppose you all think the digital garbage now littering the original Star Wars trilogy is great too? The Ford add with the German Shepherd soundly beats it. No contest. |
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21-05-2011, 11:28 PM
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#12 | ||
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FPRJET
Join Date: Dec 2004
Location: Melbourne
Posts: 1,143
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agreed .. too much ****.... You think most of the mum and dads would give a toss about a commercial like this.
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21-05-2011, 11:33 PM
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#13 | |||
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FF.Com.Au Hardcore
Join Date: Oct 2010
Location: W.A.
Posts: 1,713
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Quote:
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His: 2019 Ford Focus SA Trend with Driver Assist Pack: 1.5 Ecoboost 3-cylinder (yes, 3 cylinders!), 8-speed automatic in Ruby Red.  Hers: 2020 Ford Puma JK: 1.0 Ecoboost 3-cylinder, 7-speed DCT in Frozen White. |
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21-05-2011, 11:36 PM
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#14 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,308
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This Ford ad is brilliant !!! http://www.youtube.com/watch?v=UZzXHq7gKN8
There should be more like it!!! oh I forgot..Harold Scruby wouldn't approve!!!!
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CSGhia |
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21-05-2011, 11:36 PM
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#15 | ||
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Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,228
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Very clever advertisment, for me it is up there with the Ferrari/Shell ad.
It isn't tasteless, it is interesting. It doesn't matter how the ad is shot or what it contains, it is all about getting people talking about it, associating the brand with the video. Remember the Accord Euro ad years ago with all the parts of car...with the slogan it's nice when thing just work (something like that)? That went all over the net, won awards and people knew it was the Honda ad. It doesn't matter how good or bad the car is, it is grabbing the attention of the public and getting them into the show rooms to have a look at the car.
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21-05-2011, 11:43 PM
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#16 | |||
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I am Groot
Join Date: Dec 2007
Location: Burnett Heads, Qld
Posts: 6,840
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Quote:
 it's the drivers Abseiling line, probably not to keen on unhitching himself before getting in the car and winding up splattered on the deck..... Cool ad.......
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..  McLaren F1 Dick Johnson Racing "Those were the days when the cars were cars, they weren't built out of an Ikea pack like they are now and clothed in plastic; they were real cars." John Bowe |
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22-05-2011, 12:13 AM
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#17 | |||
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LIKE A BOSS 351
Join Date: Sep 2008
Location: Gold Coast
Posts: 2,779
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Quote:
Maybe that's why Hyundai went all out with this launch |
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22-05-2011, 12:16 AM
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#18 | |||
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FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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22-05-2011, 12:34 AM
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#19 | ||
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Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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nahh...stupid add for my vote...not impressive these days and u dont even see the car...meh
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22-05-2011, 04:17 AM
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#20 | ||
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Banned
Join Date: Jul 2007
Posts: 296
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thats a great ad. that kind of ad sells cars. not german shephard ads marketted to bogans, ford doesnt realise boagans are only a small proportion of the population, and that the rest of the population hates bogans. they need to get a better promotion team in to sell their cars to the masses or they will keep getting less and less sales. They should be reading through fordforums.com.au forums and realising that people dont think of korean cars anymore the same way they did 10-15 years ago, as Korean cars now are built in equal quality to Japanese and Australian cars with great styling and price and warrenty. korean cars sales have hurt ford badly in this country, and they have no defense for it because they have no intelligence in what the masses want, only what the bogans want.
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22-05-2011, 07:00 AM
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#21 | |||
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Banned
Join Date: Sep 2009
Location: launceston TAS
Posts: 1,847
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22-05-2011, 07:57 AM
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#22 | |||
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Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
  
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Quote:
. And there's our own Allan Moffat. http://www.youtube.com/watch?v=JWvZtMb2kfk
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AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW |
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22-05-2011, 08:23 AM
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#23 | ||
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Regular Member
Join Date: Sep 2010
Posts: 175
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I love the Steve McQueen ad, that's awesome. And the current Allan Moffat ad is pretty cool too, but they both appeal to enthusiasts. They don't appeal to the general audience.
But thats comparing apples and oranges. To compare apples and apples, both the Ford Fiesta and Holden Cruze ads ain't got **** on that Hyundai ad. |
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22-05-2011, 08:36 AM
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#24 | |||
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Regular Member
Join Date: Feb 2011
Posts: 80
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Quote:
Dont comment until you know what I'm talking about. The German Shepherd add isn't at all marketed towards "bogans." The target of that add if anything would be upper class females. And you really like to use that word 'bogan' a lot dont you. It's as offensive as any other slur. Since you use it so freely I can only assume you wont object if I throw in a few slurs myself? You are as bigoted as the people you seek to slander, so called 'bogans.' |
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22-05-2011, 08:42 AM
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#25 | |||
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Regular Member
Join Date: Feb 2011
Posts: 80
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22-05-2011, 08:45 AM
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#26 | |||
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Regular Member
Join Date: Feb 2011
Posts: 80
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22-05-2011, 08:57 AM
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#27 | ||
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VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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still like the holden ute ads..
http://www.youtube.com/watch?v=x02POBVHM7E http://www.youtube.com/watch?v=E4xRn...eature=related
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22-05-2011, 09:03 AM
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#28 | |||
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Regular Member
Join Date: Sep 2010
Posts: 175
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22-05-2011, 09:24 AM
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#29 | ||
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FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 1,421
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But this isn't an ad... this is a public car unveil. This is an event that gets people talking. It's not just a TV Ad. It's about big branding the new car you are lunching when introducing it to the market.
The thing is, if it were done in Australia it would be on every news channel, paper and all over the net. |
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22-05-2011, 09:50 AM
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#30 | ||
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Steve
Join Date: Jun 2007
Location: Sth East Qld
Posts: 1,284
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We got ,Football,meatpies,kangaroos and holden cars ....
Now that was marketing - 30 plus years later that jingle still rattles around in my head.. maybe I need to get out more ?
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Currently no Fords . 2005 Statesman International 5.7, Mazda 2 and a Hilux. Former Fords: 2010 Ford Escape 2007 BF11 GT, TE50 Series 1 ,AU V8 One Tonner ,EL Falcon Wagon, ED Fairmont , EB Falcon Series 1. Mk 2 Cortina Company Fords : 3 BA Falcons , EB 11 Falcon Wagon , Ford F350 351 V8. |
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Best Car MArketing ever: FORD weeps...
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