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Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
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| The Pub For General Automotive Related Talk |
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15-05-2008, 01:44 PM
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#1 | ||
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Starter Motor
Join Date: Jan 2005
Posts: 24
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The launch of the new Falcon seens to have happened with a wimper rather than a bang and if I didnt work at a Ford delaer and see for myself FG Falcons being sent up to new car sales I would hardley know that Ford Australias great hope is even on sale.
Having said that, I have seen on TV 2 commercials, one for the G series and one for the XR that I think are a huge waste of time & money. Its hard to even know they are ads for a car. The majority of the Ad is a hand floating through country scenes. WTF??? Im sure someone, somewhere feels warm & fuzzy about making this artistic masterpiece but what do you all think? |
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15-05-2008, 01:51 PM
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#2 | ||
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Regular Member
Join Date: Jan 2005
Posts: 214
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Funnt thing, we just got a letter from "the Pres" Mr Osbourne explaining the new ad and I still dont quite understand it. Except the want to get away from the normal car ads with normal car ad terminology and lean towards a different market, or something like that. But they are different, thats for sure
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15-05-2008, 02:37 PM
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#3 | ||
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Banned
 
Join Date: Dec 2004
Posts: 8,303
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The TV ads are gayer than a mantrain. An outback-freight-spec mantrain.
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15-05-2008, 04:42 PM
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#4 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Sydney
Posts: 1,296
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If there ever was doubt that marketing and advertising types spend the vast majority of their lives high on coke, that's the powdered type of coke, here is your proof.
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15-05-2008, 05:09 PM
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#5 | |||
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Back in a Blue Oval
Join Date: May 2005
Location: Karratha WA
Posts: 707
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Quote:
having said that, this topic has been discussed in two threads in the Orion knowledge hub.
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'13 Territory TX Diesel RWD. The Family Bus '08 Mitsubishi Pajero. The Off-road Machine |
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15-05-2008, 06:20 PM
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#6 | ||
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Viper FG XR6 Turbo
Join Date: Jan 2005
Posts: 858
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There you have it! The reason why the majority of the people on here who don't like it, is because the campaign isn't aimed at the members of this forums, ie car enthusiasts who already own and know falcons. They want to sell cars to more then their current demographic.
There is no point in advertising to people who already know exactly what a FG is and its features now is there? |
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15-05-2008, 06:49 PM
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#7 | ||
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Regular Member
Join Date: Nov 2007
Posts: 131
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Lol, they realisticly have 2 audiences.
The first is enthusiasts like us. You say we dont matter, ok. The second are those who havent had a falcon before/for a while. They are interested in a few key things: 1 - Performance, 2 - Economy, 3 - Safety. Tell me how those ads address any one of those 3 key things? The ads seem to be pointed at no-one. To send a letter out having to explain your ads shows how pointless they are. Regardless, wouldnt still mind a read.
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"FOR SALE: Venom No. 70 T3 TE50 with Brembos - 0419 709 566 for info"
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15-05-2008, 08:40 PM
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#8 | |||
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Excessive Fuel Ingestion
Join Date: Dec 2004
Location: Central Queensland Coast
Posts: 1,586
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Quote:
Re: the ads, they aren't real flash, even if they are aimed at the 'different' markets. Holden is really kicking Fords backside with ads at the moment, their 60th anniversary ones are very good. Sorry, but if Ford are trying to get back market share, or public opinion, etc, well it isn't working from where I look at it. It is all well and good to chase new markets, but if they can't even get the hard core ford fans interested, then the recipe isn't good. I hope sales prove me wrong. Ed 
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15-05-2008, 10:04 PM
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#9 | ||
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AusMotorsport
Join Date: Dec 2006
Location: Melbourne
Posts: 581
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I hope they're just doing a slow start until they have production numbers up... The current ad says nothing about the car or its improvements...
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15-05-2008, 11:18 PM
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#10 | ||
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FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,407
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WHEN Ford get their 5 star safety rating, they need to WHORE this fact and sell it...the SAFEST Australian car ever...with comfort and performance unseen in an Australian-built family vehicle.
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Practicing - Sleeping with a guitar in your hand counts, as long as you don't drop it. Don't snap my undies. |
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15-05-2008, 11:27 PM
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#11 | |||
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Meep Meep
Join Date: Mar 2007
Location: Southside
Posts: 1,513
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Quote:
5 star safety if acheived will hand the marketing department an absolutle gem. Every ad could simply fade out to the Southern Cross (5 stars for foreigners and city dwellers) and this not only ram home the point its safest in class but also AUSTRALIAN
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Thundering on.... |
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15-05-2008, 11:37 PM
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#12 | ||
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Starter Motor
Join Date: Dec 2007
Location: Geelong
Posts: 29
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The new ute ad is quite funny though!
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15-05-2008, 11:45 PM
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#13 | |||
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IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,799
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Quote:
They'll probably be too busy focusing on their hand....i mean fingers. |
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16-05-2008, 12:32 AM
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#14 | |||
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Falcon RTV - FG G6ET
 
Join Date: Mar 2007
Location: In Da Bush, QLD
Posts: 31,685
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Quote:
__________________
 BAII RTV - with Raptor V S/C. RTV Power FG G6ET 50th Anniversary in Sensation. While the basic Ford Six was code named Barra, the Turbo version clearly deserved its very own moniker – again enter Gordon Barfield.
We asked him if the engine had actually been called “Seagull” and how that came about. “Actually it was just call “Gull”, because I named it that. Because we knew it was going to poo on everything”. |
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16-05-2008, 03:33 AM
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#15 | ||
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Graphic Artist
Join Date: Aug 2006
Location: Perth
Posts: 942
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Ive only seen the G8-T ads. certainly appeals to the 30 year old mother in me, ie. not at all. They somehow made turbos sound like there something for a childs nursery.
different must be an advertising code-word for couldnt be arsed thinking too hard. they could pay me to come up with better ideas, hell id do it for free.
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For crimes against aesthetics in automotive culture, I sentence you to a life of commodore. |
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16-05-2008, 09:58 AM
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#16 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2007
Location: Cattai, Sydney
Posts: 7,701
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Ive seen the adds for the GE's and i noticed they didnt show much of its backside(my most disliked part of the car). It looks as if its directed at business men & woman at the 45+ mark
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1992 EBII Fairmont Ghia 4.0l <---Click for the Gallery! Insta@mooneye_ghia White on bright red smoothies with thick whitewalls. Cruising around to some rockabilly |
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16-05-2008, 09:59 AM
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#17 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 2,504
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didn't think there'd be so many marketing experts here!
Not only are you all experts in marketing, you must also be experts in demographics and psychology. Well done all. Send your CV's to Ford. |
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16-05-2008, 10:13 AM
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#18 | |||
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EL Monty Ghia
Join Date: Apr 2006
Location: Lara, Vic
Posts: 279
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Quote:
Fev - General Electric? Did you mean FG? The ads may have missed the mark with us (ford/car enthusiasts) but who knows what the average bloke and his dog will think of them. Time will tell.
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'97 EL Fairmont Ghia |
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16-05-2008, 10:14 AM
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#19 | |||
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Banned
Join Date: Dec 2004
Posts: 8,303
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Quote:
I'm no expert in the progressive culture of hip-hop, but I do think it's crap. Capiche? |
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16-05-2008, 10:24 AM
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#20 | ||
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Mr Impulsive
Join Date: Feb 2005
Location: Perth NOR.
Posts: 1,309
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I don't like the ads either. Even though I'm a Ford fan I am ashamed they market them this way and more inclined to buy a H%^$#n because of their ads.
Someone said ealier that everyone is interested in power, economy and safety. Those ads don't show any of that. That hand floating around the county side? WTF is that about?
__________________
Owned Fords 85 Telstar (man), 96 EF GLi (auto), 95 EF XR6 (man), 97 EL Fairmont Ghia (auto), 98 EL XR8 (man), 06 BF wagon (auto), 06 BF XR6 (ZF auto), 08 FG G6E (ZF auto), '10 SY MKII TS Territory (4spd) |
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16-05-2008, 10:32 AM
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#21 | |||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 2,504
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Quote:
Now see if you can work it out! |
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16-05-2008, 10:33 AM
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#22 | ||
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FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Rockingham WA
Posts: 1,234
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The magnet ute was the last decent add ford came out with.
__________________
A philosopher is a person who finds a problem for every solution . :Reverend: 95 EF XR8, Advance headers, Vortech V2 t trim blower, Ported Cobra Manifold, Capa Switch Chip Eliminator. 307 rwhp 395 ft/lb 13.2 @ 105mph Now NA- AFR 165 heads, 1.6RR, Ported Cobra 269rwhp 14.2 ... needs stall and 4.11's 1977 CL Chrysler Panel Van, 360, 727 torqueflite auto soon to be restored. |
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16-05-2008, 10:56 AM
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#23 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 2,504
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Wake up kids!
Answer me this... How are Holden ads helping their sales? People on this site don't need the reinforcement of Fords marketing department. We actively go out and research and do what we can to learn as much about the car as possible. Ford are targeting the opposite and at the same time, wanting to change average Joe's perception of the Ford Falcon, because we all should know, that the way things are going, large cars are dying a slow death, actually, it's speeding up! Our perception will not change just because Ford pitch their ads at a different market. We will still know that they are what they always were, from the base to the sports. Those of us that know how good the XR6T is for example, aren't going to suddenly not like or not consider it for purchase, because a bloke is driving his hot missus around with a jet ski on the back! |
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16-05-2008, 11:39 AM
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#24 | |||
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Viper FG XR6 Turbo
Join Date: Jan 2005
Posts: 858
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Quote:
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16-05-2008, 11:48 AM
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#25 | |||
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Banned
Join Date: Dec 2004
Posts: 8,303
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Quote:
 Love it 
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16-05-2008, 03:58 PM
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#26 | ||
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FF.Com.Au Hardcore
Join Date: May 2007
Location: Mount Martha
Posts: 769
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IMO the stupid part about these ads are the fact they drop the Fairmont name because it's 'too old fashioned' yet the ads have the feel of being directed at an older motherly type generation.
Maybe Ford can learn something from religeon, brainwash them young and their hooked for life, Holden obviuosly know this, hence the popularity in comparison. |
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16-05-2008, 04:06 PM
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#27 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Wollongong
Posts: 3,115
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have to agree with the crap ads
__________________
CURRENT RIDES BA GT Mk1 #0009 - Narooma Blue SY Ghia AWD Black VZ LX8 Adventra Holden HX 50th Anniversary AU Saloon Car racecar 1980 GS1000ST - Wes Cooley Rep
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16-05-2008, 04:07 PM
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#28 | ||
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VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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maybe they should youse holden marketing team!!
__________________
I don't often hear the sound of a screaming LSX. But when I do, So do the neighbours.. GO SOUTHS
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16-05-2008, 04:15 PM
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#29 | ||
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The Vengeful One
Join Date: Apr 2006
Location: Tazzy
Posts: 12,765
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i think they are pretty good, they do make you take notice which is important, and the cars look great in the add, the best thing about them tho id say is how often they play them, i must say im surprised how often ive seen FG adds!,
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16-05-2008, 04:33 PM
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#30 | ||
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BF XR6, oh yeah!!
Join Date: Sep 2007
Location: Melton, Vic
Posts: 1,015
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I think the ads are fairly ordinary myself. They should state some facts and quotes on their ads, let Joe Average know just how good the car is.
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Current ride: 2005 BF XR6 Sedan, Lightning Strike, ZF Auto Previous ride: 2001 AUII Futura Sedan, Narooma Blue |
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New Falcon TV Ad - Is it crap or is it just me???
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