More Jobs to go at Ford Australia

**buggerlugs** · 14-10-2008, 08:04 AM

http://www.news.com.au/business/stor...12-462,00.html
I think there is going to be lots more losses in the Australian Car Industry soon......

csv8 · 14-10-2008, 11:14 AM

Why cann't FORD see that their advertising Dept isn't helping sales ????????????????????
Advertise how fuel efficient the cars are, like they did with the LPG Falcon.
I fear the FG will be the last FALCON and the MONDEO will be FORDS big car. Not that theirs anything wrong with the Mondeo. Gov doesn't help with the taxes on petrol etc.

Wretched · 14-10-2008, 11:43 AM

I don't think advertising will help the Falcon, it just isn't a car people want/need anymore. The same with the Commodore. Sales are showing people moving to smaller vehicles (taking away the fleet sales) and other more practical cars such as Kluger, Prado, Territory, Captiva, etc.
The market here spoils us, we have such a variety of cars to choose from with the sedans losing out. I have said this numerous times, instead of trying to fight change, Ford should embrace it become more flexible with product development and show off the rest of their range.

Stealth00 · 14-10-2008, 01:52 PM

I am sick of people whining about Fords marketing, we have too many marketing experts on this forum.

Yes I too would like to see some more marketing of the Ford Falcon, but I have faith in the Ford marketing department that they will do what is necessary to drive more sales.

In the current climate I don't think marketing is the problem, we are seeing a shift from the large Aussie sedans to smaller vehicles.

Also a lack of face lift for the territory is possibly hurting sales also.

Nostalgia · 14-10-2008, 03:43 PM

I gotta agree here, i don't think marketing is the problem either. It's the whole economic climate. Gone are the day's of cruisin' down the road and every second car was a Falcon or Commodore.

Small import's are selling in huge number's at the moment and unfortunately, i can't see that changing anytime real soon.

Adam.

Laminge · 14-10-2008, 03:50 PM

Quote:

Originally Posted by Stealth00

Also a lack of face lift for the territory is possibly hurting sales also.

Agree, one of the reason why I didnt buy another territory!

4Vman · 14-10-2008, 03:56 PM

Quote:

Originally Posted by Stealth00

I am sick of people whining about Fords marketing, we have too many marketing experts on this forum.

Yes I too would like to see some more marketing of the Ford Falcon, but I have faith in the Ford marketing department that they will do what is necessary to drive more sales.

In the current climate I don't think marketing is the problem, we are seeing a shift from the large Aussie sedans to smaller vehicles.

Also a lack of face lift for the territory is possibly hurting sales also.

Bingo.

Yep, agree about the Terri too, its been a mighty car for Ford, but they've milked it 1 year too long.

mr smith · 14-10-2008, 04:14 PM

Quote:

Originally Posted by csv8

I fear the FG will be the last FALCON and the MONDEO will be FORDS big car.

Yup, a facelift for the FG and then goodby. This is fact.

SB076 · 14-10-2008, 04:17 PM

Quote:

Originally Posted by mr smith

Yup, a facelift for the FG and then goodby. This is fact.

How do you know its factual? (not that I doubt you I dont know what will happen with the Falcon)

Its a pity that they cant build the focus sooner - unfortantely for Oz people have moved from large cars and its not that easy to change to smaller cars (due to costs, development R & D etc)

mr smith · 14-10-2008, 04:24 PM

Just a chat I had the other day.

Airmon · 14-10-2008, 05:20 PM

Quote:

The review is tied to Ford's decision in August to slow production of its V6 cars by up to 25 per cent

Good to see these reporters know what they're talking about.

Shame to see more Jobs go, but hopefully it'll be for the better of Ford Aus.

Bossxr8 · 14-10-2008, 09:26 PM

Quote:

Originally Posted by mr smith

Yup, a facelift for the FG and then goodby. This is fact.

So Focus production has been canned too? I've heard rumours that it won't go ahead.

**Elks** · 14-10-2008, 09:42 PM

Stop your whining and stump up and get yourself an FG. The best car this country has ever built. That will actually help. (No I don't work for Ford)

I work across the road road from Ford and it amazes me how many employees don't drive Fords. I think they should.

For the record we have had 7 new Australian made Fords at home in 9 years so it won't be my fault.

Redrum · 14-10-2008, 10:04 PM

I am still a huge fan of Ford and will buy their current product, but once they go a V6 coupled with an Amercian built 6 speed auto, I will stay clear unless buying a s/c 5.0L.

mik · 14-10-2008, 10:27 PM

most people are hanging on to their dollars at the moment........and who is`nt, unfortunate for FoMoCo that has given us the best australian car probably ever at a time of economic downturn, probably no amount of advertising can change the status quo at this time.

joolz · 14-10-2008, 10:28 PM

Well if the current oil prices and global economy does'nt kill off the Australian automitive industry the Bracks report will for sure. Steve Bracks is determined to make sure that the tarrif is reduced by 5% by 2010 meaning the imports will be alot more appealing to buyers. But given if Ford closes it will mean around 4000 jobs gone and 1 Ford employee makes work for 7 in the supplier chain. So im thinking it will mean alot of people that have no work to even buy an EA!!! This would also apply for GMH and possibly most of Toyota in Australia.

mr smith · 15-10-2008, 07:10 AM

Quote:

Originally Posted by joolz

Well if the current oil prices and global economy does'nt kill off the Australian automitive industry the Bracks report will for sure. Steve Bracks is determined to make sure that the tarrif is reduced by 5% by 2010 meaning the imports will be alot more appealing to buyers. But given if Ford closes it will mean around 4000 jobs gone and 1 Ford employee makes work for 7 in the supplier chain. So im thinking it will mean alot of people that have no work to even buy an EA!!! This would also apply for GMH and possibly most of Toyota in Australia.

Agree, GMH are getting rid of people daily, they just seem to fly under the media radar.

I too have heard the Focus rumours.

**Charliewool** · 15-10-2008, 07:25 AM

Quote:

Originally Posted by Bossxr8

So Focus production has been canned too? I've heard rumours that it won't go ahead.

Re: Focus... Rumour has it that powers that be have scrapped plans to build Focus here and it will remain in Sth Africa. Ford had to meet a savings target of 18mil over a certain time-frame to be in contention and this target hasn't been achieved.

SB076 · 15-10-2008, 10:25 AM

Quote:

Originally Posted by joolz

Well if the current oil prices and global economy does'nt kill off the Australian automitive industry the Bracks report will for sure. Steve Bracks is determined to make sure that the tarrif is reduced by 5% by 2010 meaning the imports will be alot more appealing to buyers. But given if Ford closes it will mean around 4000 jobs gone and 1 Ford employee makes work for 7 in the supplier chain. So im thinking it will mean alot of people that have no work to even buy an EA!!! This would also apply for GMH and possibly most of Toyota in Australia.

Yep and thats what annoys me - Why does Bracks support foreign manufacturers, especially consider the current economic climate? The government is going to spend billions in an attempt provide a soft landing for the economy but they are going to get rid of 10,000's of jobs which will have a massive effect on the economy.

Why is it, that the Australain Government (both past and present) continue to legislate additional costs on business then expect them to compete with overseas markets? Compare the costs to employee people in Australia against other countries then add to that all the other costs (every tax you can think of - land/payroll etc, OH&S, Safety) Then to top it all off we will go it alone and start with carbon trading (another tax) Now I am not saying do away with all these costs, but dont expect local manufacturers (with no protection while adding to the government budget surplas) to compete with foreign companies that dont have these cost imposed on them.

Why is it that the government (Bracks) beleives that if we lower tarrifs they (the government) can then use that as leverage to lower other countries tarrifs - something they havent managed to do in the past and wont be able to do in the future.

**buggerlugs** · 15-10-2008, 04:51 PM

News today that Holden are laying off staff as well, due to the Global trouble and slowing sales...........

4Vman · 15-10-2008, 05:45 PM

Quote:

Originally Posted by buggerlugs

News today that Holden are laying off staff as well, due to the Global trouble and slowing sales...........

But hang on? holden have the best marketing dept in the whole world remember? everyone keeps saying it, so it must be true, how could their sales slow and they need to lay people off if they have such effective marketing???

HSE2 · 15-10-2008, 06:12 PM

They sacked the marketing dept first

bingoTE50 · 15-10-2008, 06:25 PM

It is really disappointing this news. All the indirect taxes on large cars does not help , on your rego, etc . Fuel of course is a decider , but realistically the large cars are getting so efficient.
eg. My BF GT 9.5l -10l/100 on a trip.
Just tested by RACQ - Mondeo 9 2.3 petrol)Best fuel usage - 8.5l/100
Accord euro - 6.1
Mazda 6 7.2
Liberty 7.2
I have had a VZ Commy Wagon return 9.5 and a BA series 2 10l/100 averages ,both with 4spd autos , the new 5 spd FG and 6spd FG must return better than these in real world motoring .
The ADR figure can be misleading . My wifes Mazda 3 with a 4spd auto is probably not returning any better than 10l /100 the way it is used . ( short trips)

I would rather drive a Falcon/Commodore in comfort and sacrifice a couple of litres per hundred , than drive a buzzbox.

Rodp · 15-10-2008, 09:03 PM

Quote:

Originally Posted by bingoTE50

It is really disappointing this news. All the indirect taxes on large cars does not help , on your rego, etc . Fuel of course is a decider , but realistically the large cars are getting so efficient.
eg. My BF GT 9.5l -10l/100 on a trip.

The ADR figure can be misleading . My wifes Mazda 3 with a 4spd auto is probably not returning any better than 10l /100 the way it is used . ( short trips)

I would rather drive a Falcon/Commodore in comfort and sacrifice a couple of litres per hundred , than drive a buzzbox.

As each month goes by you're becoming an even smaller minority, sadly.

If you were to compare mileage on your GT had it been driven for the same trips as your wife's Mazda, I guarantee it would be much more than a couple of litres per hundred. My 6cyl Golf is currently 5.7l/100 better than the BA XR8 it replaced doing the same trips so I can only imagine how much better a Mazda 3 would have been.

Hopefully Ford capture those that are moving to smaller cars in the Focus and the Fiesta but for whatever reason, buyers are favoring the Mazda and the Toyota. I think the Mazda3 is a ripper of a car but the Corolla is just woeful.

Nikked · 15-10-2008, 09:43 PM

Quote:

Originally Posted by 4Vman

Bingo.

Yep, agree about the Terri too, its been a mighty car for Ford, but they've milked it 1 year too long.

thats what ford do...started with the model T...

RPO83 · 16-10-2008, 05:01 PM

Quote:

Originally Posted by mr smith

Yup, a facelift for the FG and then goodby. This is fact.

The BA was to be the last, the AU was, the EB was as well. I think the FG will be too, perhaps even the ##.

gthofan · 16-10-2008, 06:04 PM

I just heard about this, looks like the company is in crisis:( So close to christmas aswell, How are these people, some of them life long workers there, going to find new jobs??

Is this a similar scene at Holden aswell? or only ford

cheers
Scott

gthofan · 16-10-2008, 06:05 PM

delete please.. i couldnt see the other thread sorry.