|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
24-11-2022, 11:20 AM | #1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
"The waiting times for the top-end versions of the new-generation Ford Ranger such as the XLT, Sport and Wildtrak – especially variants equipped with the optional turbo diesel V6 – stretch from six to 18 months.
But Ford dealers are struggling to get customers to even open the door on the Ford Rangers with the cheap seats, steel wheels and vinyl floors. Perhaps it's the ugly halogen headlights that are the real turn off, but whatever the reason, the basic Ford Ranger XL and XLS seem to be sale proof. Which is why Ford is blasting radio ads in all major capital cities – and regional areas – to help clear the decks (and showroom forecourts) of the ugly ducklings of the Ford Ranger family. All models come with the full suite of advanced safety tech; the standard single-turbo 2.0-litre diesel is perky enough for light-duty use and super-efficient. So if you're desperate to get into a new Ford Ranger and can live with the dull appearance and duller performance of the halogen headlights – a clear signal to others you're in the cheap seats – you can drive away in a new ute today.'" https://www.drive.com.au/news/new-ca..._ZOu2I2OfCaAek
__________________
CSGhia |
||
This user likes this post: |
24-11-2022, 01:12 PM | #2 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Everyone wants the up-spec models. Ford must be loving this, cause they are much more profitable.
They have already adjusted production mix to build more up-spec stuff. |
||
3 users like this post: |
24-11-2022, 02:51 PM | #4 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,984
|
They are correct in saying every dealer is different, very true. If I can give my point of view and add a little more context:
XL- yes, it has been a little slow in both 4x2 and 4x4 double cab pickup (single and bi turbo) and you will find one if you are chasing, cab chassis is still pretty thin on the ground. XLS- yes, 4x2 has been a bit slow but 4x4 has not Ambiente- yes in 4x2, no in 4x4 Trend, yes in 4x2, no in 4x4
__________________
2023 Mustang Ecoboost HPP Fastback manual Grabber Blue/Magneride/Body colour pack/Forged alloy wheels find me on instagram @adm.history for daily automotive historical Australian advertisements. |
||
24-11-2022, 03:23 PM | #5 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Location: Brisbane (Southside)
Posts: 1,168
|
Isn't this the same as PX Ranger though? Pretty sure it was also very top heavy with sales with People wanting XLT or higher.... The same was always going to happen with the new one, especially with the V6D only being available in these model's....
I know with my dealer you can walk in and get a XLS or XL off the lot right now. On the same token though, they have also delivered a fair few of them to customers....
__________________
2008 FG XR6 Turbo ZF In Sensation - Gone, but not Forgotten.... Hers: 2024 Ford Everest Platinum in Equinox Bronze His Daily: 2020 (MY21) Kia Sorento GT-Line in Mineral Blue His Weekender: 2017 Commodore SSV Redline manual in Light My Fire Orange |
||
25-11-2022, 09:11 AM | #6 | ||
PURSUIT 250
Join Date: Mar 2009
Location: sydney
Posts: 5,820
|
the lower grades need the c clamp headlights asap, the xl and xls are so ugly!
|
||
25-11-2022, 09:43 AM | #7 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,858
|
I have absolutely no idea why the marketing team keep getting the mix for us so wrong. not just Ranger but Everest too now. Ambiente are sitting on the lots not moving.
historically they missed Focus and Fiesta premium series by a long long way too |
||
25-11-2022, 10:23 AM | #9 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,984
|
Ambiente will pick up, its just going to take time, in my opinion is is a fantastic package. They aren't really sticking, its more awareness of the product and also the consumer thinking they need a V6 when the bi-turbo is very capable.
__________________
2023 Mustang Ecoboost HPP Fastback manual Grabber Blue/Magneride/Body colour pack/Forged alloy wheels find me on instagram @adm.history for daily automotive historical Australian advertisements. |
||
25-11-2022, 10:24 AM | #10 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,984
|
To be honest XL is pretty well equipped for a "base' model, a little too much to be honest.
__________________
2023 Mustang Ecoboost HPP Fastback manual Grabber Blue/Magneride/Body colour pack/Forged alloy wheels find me on instagram @adm.history for daily automotive historical Australian advertisements. |
||
This user likes this post: |
25-11-2022, 11:06 AM | #11 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,433
|
Quote:
They've got form misreading the market, it's like the people who do this work take public transport to work and look at their MacBook Air for the whole commute - if you use your eyes when you drive to work you'll see a bazillion upper spec Rangers on the road. |
|||
4 users like this post: |
25-11-2022, 11:16 AM | #12 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
Baffles me sometimes how these blokes on big bucks who's job it is to predict this stuff can get it so wrong. At least they are changing the production mix now to compensate. Should never have got to that point though. |
|||
4 users like this post: |
25-11-2022, 11:19 AM | #13 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
Look at the competition in this area, they have these tiny little non-touch screens that are probably as big as a post it note. Monotone in some of them too, not even full colour. |
|||
2 users like this post: |
25-11-2022, 11:21 AM | #14 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,433
|
Quote:
I saw a new Raptor at Highpoint Shopping Centre yesterday in the upstairs car park, whoever it is I reckon works there as there always used to be a modified previous gen Raptor up there as well. |
|||
25-11-2022, 01:25 PM | #15 | |||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,984
|
Quote:
__________________
2023 Mustang Ecoboost HPP Fastback manual Grabber Blue/Magneride/Body colour pack/Forged alloy wheels find me on instagram @adm.history for daily automotive historical Australian advertisements. |
|||
This user likes this post: |
25-11-2022, 01:27 PM | #16 | |||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,984
|
Quote:
__________________
2023 Mustang Ecoboost HPP Fastback manual Grabber Blue/Magneride/Body colour pack/Forged alloy wheels find me on instagram @adm.history for daily automotive historical Australian advertisements. |
|||
25-11-2022, 02:16 PM | #17 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,433
|
Quote:
To me it seems like Ford Australia doesn't want to have a crack at Toyota, they're happy staying in their lane as the private owner king. |
|||
4 users like this post: |
25-11-2022, 03:24 PM | #18 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Ranger outsold Hilux last month. Probably will for the forseeable future now that production is in full swing. Let them have their low profit workmate fleet sales, while making bank on highly profitable Raptors and Wildtraks.
|
||
25-11-2022, 04:23 PM | #19 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
|
When I first saw the pricing I was pleasantly surprised, perhaps customers waiting and doing their research thought the same, and optioned up.
I think the base models will start moving once the reputation picks up, and they start picking up Prado Buyers etc
__________________
______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
||
25-11-2022, 05:42 PM | #20 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Put the V6 in XL /XLS and watch ‘em go out the door…
Not so long ago Ford was shaking its head at australian buyers being too capacity centric, Ford continually underestimates this market, playing safe costs them a ton of sales… Time to just let her rip and take the cash…… |
||
9 users like this post: |
25-11-2022, 07:02 PM | #21 | |||
Experienced Member
Join Date: Sep 2006
Location: Australasia
Posts: 7,657
|
Quote:
|
|||
25-11-2022, 07:39 PM | #22 | |||
FF.Com.Au Hardcore
Join Date: May 2009
Location: Brisbane (Southside)
Posts: 1,168
|
Quote:
__________________
2008 FG XR6 Turbo ZF In Sensation - Gone, but not Forgotten.... Hers: 2024 Ford Everest Platinum in Equinox Bronze His Daily: 2020 (MY21) Kia Sorento GT-Line in Mineral Blue His Weekender: 2017 Commodore SSV Redline manual in Light My Fire Orange |
|||
25-11-2022, 08:38 PM | #23 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,858
|
engineering wouldn't be an issue. it's a marketing thing to drive differentiation. a V6 in an XL would probably be more expensive than a 2.0 in an XLT which wouldn't make sense
|
||
This user likes this post: |
26-11-2022, 12:00 AM | #24 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,433
|
Quote:
Toyota is the king of the 4x2 povvo spec, sure they're lower profit per unit compared to the high value stuff but why leave an opening for Toyota? Take that from them too. They can't be THAT low profit though, what's it cost to crank out a ladder frame chassis ute with a 5sp manual box with drum brakes on the rear, leaf springs and a 15 year old 4 cylinder engine? Its not like Toyota would be losing money on every $32K Workmate that leaves the dealership floor. |
|||
2 users like this post: |
26-11-2022, 07:24 AM | #25 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,458
|
Quote:
|
|||
26-11-2022, 09:06 AM | #26 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,674
|
Quote:
My biggest gripe with Ford over the past 20yrs has been that they think their the smartest people in the room and dictate to customers what they think the customer wants when reality is their reasoning is often just excuses for not offering choice. Case in point is Raptor, over the past 4 years we've heard how well represented Raptor has been in the monthly breakdown and we have to take 'insiders' word on that, however, blind Freddy can see that the new Raptor with petrol V6 is killing it and the sheer number on the roads already suggests that the superseded model was nowhere near the sales success that it was purported to be or could have been. Sure it sold, but we now see that when given a true performance engine people will pay whatever it costs and they fly out the door. For a petrol V6 in a ute none the less which again we were told until recently that Ford didnt build because Hilux petrol V6 was a flop. |
|||
26-11-2022, 06:12 PM | #27 | |||
Donating Member
Join Date: May 2008
Posts: 12,554
|
Quote:
Thing is, I would happily buy an XLT or Sport...........but then I end up having a vehicle not fit for my purposes, as in a dual cab. So, what ends up happening is people either settle for something impractical or end up getting second best.
__________________
PX MK II Ranger FG XR6 FG X XR8 Mustang GT T3 TS50 - gone but not forgotten |
|||
This user likes this post: |
26-11-2022, 06:37 PM | #28 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,325
|
Quote:
If you’re gonna spend that much money on a Ranger, spend a little more and get the V6, pity ford has limited V6 production to 29,000/year…. |
|||
26-11-2022, 07:31 PM | #29 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,858
|
things are changing very rapidly in the Regulations space. Iterations of the Euro 6 standard mean that the bi-turbo is finding it increasingly hard to pass. If we move to Euro 6 here quickly we may find that we can pick up Euro spec cars. It might not be that easy as our cars are currently sourced from Thailand but the Euro market ones are sourced from South Africa, but just because you can't buy the model here today doesn't mean that it will always be the case
|
||
27-11-2022, 12:40 PM | #30 | ||
HSV - I just ate one!
Join Date: Dec 2004
Location: Middle of nowhere
Posts: 3,170
|
How do you expect a Ranger buyer to become insta-famous with a poverty pack ute?
__________________
I dont care if some prius driving eco-hippy thinks its politically incorrect for me to drive a V8..... I'm paying for the fuel! |
||