![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
Back in June, Ford Authority reported that the next-gen Ford Edge had already been cancelled, a somewhat surprising move that could very well be motivated by ongoing labor negotiations with Unifor impacting the future of the Ford Oakville Assembly Plant in Oakville, Canada, which is where the current Edge and its stablemate, the Lincoln Nautilus, are produced. Just last month, Ford Authority was the first to report that Nautilus production would end in 2024 as well, leaving its future in limbo. And now, it appears that the same can be said for the Ford Endura.
The Ford Endura is Australia’s rebadged version of the Escape, and was launched as a successor to the beloved Ford Territory back in 2018. However, its sales have proven abysmal, as Ford has moved, on average, less than 150 units per month. In just its second year on sale in Australia, the Endura is already down 40 percent versus last year, leading CarsGuide to speculate that it might not be long for this world. Sponsored Links The Endura faces a number of challenges, beginning with its rather high starting MSRP of $44,900 ($32,455) with options pushing that number all the way up to $70,000 ($50,598). It also lacks a third row, gasoline engine option, and was tasked with replacing the popular Territory, which is the only SUV ever to be designed, engineered, and built in Australia. Regardless, the Endura may very well live on if Ford shifts Edge and Nautilus production to China, as it is also produced exclusively at Ford’s Oakville Plant. Sponsored Links Of course, all of this could also be Ford’s way of better positioning itself in ongoing labor talks with Unifor. As we reported earlier this week, the union voted to approve strike action if it’s necessary to secure fair contract settlements, so this situation certainly isn’t settled just yet. We’ll have more on this as soon as it’s available, so be sure and subscribe to Ford Authority for more Ford Edge news and non-stop Ford news coverage." https://fordauthority.com/2020/09/fo...-be-cancelled/
__________________
CSGhia |
||
![]() |
![]() ![]() |
![]() |
#2 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,618
|
Ain't no Tezza.
__________________
I6 + AWD |
||
![]() |
![]() ![]() |
This user likes this post: |
![]() |
#3 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,640
|
The Problems with Endura in Australia in no particular order.
Price Name Sucks No Ecoboost Performance V6 Version. To some, no extra row of seats. Next.
__________________
2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
||
![]() |
![]() ![]() |
7 users like this post: |
![]() |
#4 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,806
|
mmmm. not sure where FA get their inform from but Endura is not a rebadged Escape, nor is it targeted as a Territory replacement.
okay so that doesn't change the fact that it is expensive and doesn't sell many units, but would be nice for a journo to get the basic facts right. |
||
![]() |
![]() ![]() |
6 users like this post: |
![]() |
#5 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,277
|
The RWD CD6 Edge/Nautilus development was stopped due to rising costs.
I'm told that the original FWD/AWD C2 Based vehicles are due in late 2022. Pity, because the RWD vehicles would have made a big difference to space utilisation. |
||
![]() |
![]() ![]() |
![]() |
#6 | ||
FF.Com.Au Hardcore
Join Date: Mar 2015
Posts: 1,045
|
|
||
![]() |
![]() ![]() |
6 users like this post: |
![]() |
#7 | ||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,559
|
Sums up pretty much every car FoA has had in a long time sans Falcon/Territory
__________________
|
||
![]() |
![]() ![]() |
![]() |
#8 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
|
I never drove it, but the reviews suggested its a drivers car. which did appeal to me.
but for me it lacked the looks and versatility. I imagine customers would look more to the Santa fe & Sorento - the top of the line can be had for a few grand less. probably don't drive as nice, but look a lot nicer on the road plus 7 seats for less coin and better waranty
__________________
______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
||
![]() |
![]() ![]() |
![]() |
#9 | ||
Sprinting Everywhere!
Join Date: Jun 2012
Location: Sydney
Posts: 705
|
|
||
![]() |
![]() ![]() |
4 users like this post: |
![]() |
#10 | ||
T3/Sprint8
![]() Join Date: Jan 2005
Location: Australia
Posts: 16,334
|
I just don't get FA.
Did similar when building cars here to support the local product. Import some really good models but go to market askew compared to the main opposition. Mondeo was a very nice product despite the tide competing against SUV's it never got the support it deserved and left to rot. Endura imo is a rippa SUV - looks better than a Everest again imo but comes to market half baked. Just like any team sport, you can't go onto the pitch with less than your opponent/s and worse in this game ask for more....... I know some here say great, low volume great margin but you can't keep competing this way - especially when their is opportunity to at least gain some resonable sales. All this does is gives another negative POV to the consumer. Oh that model being withdrawn from market for it didn't get enough sales.
__________________
Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
||
![]() |
![]() ![]() |
![]() |
#11 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
|
For years Ford was bashed because it didn't have a diesel version of Territory. Then when it finally came it was pretty much too late. Now similar in reverse. No petrol version of Endura when the opposition have two engines to choose from. Shame as I was looking at it as I don't need 7 seats. I also need a towing capacity that is better than what the others offer and it's for my Mrs to drive so I don't want anything too big. Endura fitted the bill pretty nicely.
__________________
igodabigblackshinycar and I relented and allowed a BMW into the garage. ![]() |
||
![]() |
![]() ![]() |
This user likes this post: |
![]() |
#12 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
|
Hmmm, hope they ain't really pulling it after what 2 years?
If they do what's the ford line up gonna look like? Ford Escape Ford Everest Ford Mustang Ford Puma Ford Ranger Ford Transit 6 vehicle line up?
__________________
Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
||
![]() |
![]() ![]() |
![]() |
#13 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
|
and Focus.
__________________
CSGhia |
||
![]() |
![]() ![]() |
![]() |
#14 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
|
I must have mixed something up, I thought focus was being wound up overseas also?
__________________
Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
||
![]() |
![]() ![]() |
![]() |
#15 | ||
Regular Member
Join Date: Jun 2012
Posts: 156
|
I've only seen 1 on the road since release, and that was around launch time, so it was probably a test drive at that.
|
||
![]() |
![]() ![]() |
![]() |
#16 | |||
Regular Member
Join Date: Jan 2013
Posts: 83
|
Quote:
Also don't forget Fiesta ST.
__________________
WTD: EF-EL Fairmont Ghia
____________________________________________ My Previous Fords: LS XR5T - Performance Blue LV XR5T - Frozen White MC Titanium TDCI - Panther Black SZ TX RWD 7 Seater - Glow |
|||
![]() |
![]() ![]() |
![]() |
#17 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
And if anything this story has some wires crossed. Looks more like production might be moved to China for the new model, rather than it being axed completely. Would make more sense. China already has a 7 seat version, so a new model probably would too. And it would make it much cheaper to source from there, rather than Canada. Would probably also allow for a petrol version, which it also needs. But in saying that it could be deleted in Australia altogether. Who knows? |
|||
![]() |
![]() ![]() |
2 users like this post: |
![]() |
#18 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
|
Quote:
But Ford have really stuffed this release up, most buyers wouldn't even know about it. It would, be a good time to change the name away from something that sounds like a medical procedure
__________________
______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
|||
![]() |
![]() ![]() |
![]() |
#19 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
Agree on the name though. Endura is terrible. |
|||
![]() |
![]() ![]() |
![]() |
#20 | ||
Donating Member
![]() Join Date: Mar 2007
Location: Heading thru Hell (Corner)
Posts: 8,181
|
Funny, isn't it. I never really consider whether a car's name is good or not. It's not like a human's name where you, and others, use it regularly.
Certainly wouldn't consider buying, or not buying, a car because of the name.
__________________
Labels are for jars, not for people. Life is a journey, not a destination. ~~~~~~~~~~~~~~ Daily: 2013 FGII EcoLPi in Winter White Play: 2015 FG X XR8 in Emperor Show' N Shine thread Gone, but not forgotten: 2015 SZII petrol Titanium Territory in Emperor |
||
![]() |
![]() ![]() |
![]() |
#21 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
|
Plenty of companies put a lot of effort and spend a lot of money on product names.
__________________
______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
||
![]() |
![]() ![]() |
![]() |
#22 | ||
FF.Com.Au Hardcore
Join Date: Apr 2012
Posts: 961
|
Like BMW ???? ;-)
__________________
Steve Current rides 2012 Mondeo Titanium wagon (TDCI) Moondust silver 2016 Focus Trend, 1.5ecoboost, 6sp manual. Frozen white Previous 2004 Berlina Wagon (LS1) Vespers Blue 1995 Camry 2.2, white 1971 Ford Fairmont wagon 302w, C4 Polar white 1971 TC Cortina, 2L 4sp, Ermine white |
||
![]() |
![]() ![]() |
![]() |
#23 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,439
|
Quote:
![]() ![]() |
|||
![]() |
![]() ![]() |
This user likes this post: |
![]() |
#24 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
|
__________________
______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP Last edited by Vesper Martini; 08-09-2020 at 04:55 PM. |
||
![]() |
![]() ![]() |
This user likes this post: |
![]() |
#25 | |||
Donating Member
![]() Join Date: Mar 2007
Location: Heading thru Hell (Corner)
Posts: 8,181
|
Quote:
I wasn't disputing that. I was just pointing out that it's not something that influences my decision one way or the other. And I was surprised that it would influence someone else making a decision about whether they buy a particular vehicle or not. But then, it's not something I've really thought about before either because it's not even on my radar as a factor. It was just an observation, that's all.
__________________
Labels are for jars, not for people. Life is a journey, not a destination. ~~~~~~~~~~~~~~ Daily: 2013 FGII EcoLPi in Winter White Play: 2015 FG X XR8 in Emperor Show' N Shine thread Gone, but not forgotten: 2015 SZII petrol Titanium Territory in Emperor |
|||
![]() |
![]() ![]() |
This user likes this post: |
![]() |
#26 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,640
|
Ford should have called it the Edge here, like it is in every other country and told Toyota to P#$$ O$$
__________________
2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
||
![]() |
![]() ![]() |
![]() |
#27 | ||
Banned
Join Date: Jun 2020
Posts: 225
|
Or the Enduro. Give it a motorcycle sounding name and do a whole publicity stunt where former bike riders trade in their bikes for a discount on the new Enduro.
As for its looks it looks like a hatchback SUV like those useless Mercedes SUVs that are driven by soccer mums whos husbands are architects or doctors. I come from an era in car sales where there were only a couple of car types for sale. Not fifty billion like there are today. If Ford ever get their act together they would stop producing so many different car types and focus on improving the market focus on ones that they have got. Not half baking the approach like as usual. Like head light design on the falcons. On the commodore it was boxish but soft edges, they should've stuck with that from the EA or EF on the B series but they made the B series have a circle and dip into the bumper and strange looking angles which made the Falcon look tough. Making a car look tough today is bad for sales. Tough = 4X4 = fuel guzzler. You don't want that perception in a family car. People don't want a tough looking car people want a car that looks cute and economical and safe for the polar bears. Thats why they buy asian cars because they look cute with tiny little headlights and strange soft edges. The public perceive edges and toughness today as jerkiness and acting up on the streets/hooning. If Ford made a cute car they would sell like hotcakes. Last edited by gooseneck; 09-09-2020 at 03:19 AM. |
||
![]() |
![]() ![]() |
![]() |
#28 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,806
|
|
||
![]() |
![]() ![]() |
2 users like this post: |
![]() |
#29 | |||
FF.Com.Au Hardcore
Join Date: Mar 2015
Posts: 1,045
|
Quote:
![]() |
|||
![]() |
![]() ![]() |
4 users like this post: |
![]() |
#30 | ||
NOT A TOYOTA :/
Join Date: Jan 2005
Location: Eastern Suburbs, Melb
Posts: 2,554
|
I recall going to my bosses dealership one day and seeing a price on an Endura Titanium in the high 60s...
I don't know much about the car but as someone who works with the Hyundai brand I thought that for a car that, to me, seemed similar in size and offering to a Hyundai Tucson for ~$20k more was not destined for success. People like to think a certain car doesn't have an intent.. ie; Holden tried to assure people that the new Commodore wasn't supposed to replace the RWD Commodore but the public think different. Toyota wanted to convince people when the Aurion came out that RWD was not important. It failed. No matter what, when a car like the Territory disappears from the market, the public are going to think the next similar car that comes along is supposed to be a replacement, and at that price level and with a lack of a 7 seat option it was going to be tough.
__________________
06 Land Managed to remain in the v8 fraternity |
||
![]() |
![]() ![]() |
This user likes this post: |