New Fairmont Ghia Ad

Lukeyson · 22-10-2006, 05:33 PM

Anyone see it through the ads today ? I capped it along with the race, but have to say, another super DULL ad Ford

Dezza · 22-10-2006, 05:38 PM

I saw it. I'm just glad they actually had ads for the car. Certainly better than their usual efforts of... absolutely nothing

LUXO_8 · 22-10-2006, 05:40 PM

Quote:

Originally Posted by XR8fella

Anyone see it through the ads today ? I capped it along with the race, but have to say, another super DULL ad Ford

Quote:

Originally Posted by ea_silver_ghia

I saw it. I'm just glad they actually had ads for the car. Certainly better than their usual efforts of... absolutely nothing

haha, true on both accounts.......

dull add, but the car looks good in it at least.....

ClevlndStemer · 22-10-2006, 05:40 PM

i don't mind the ads, thought they were pretty good. Showed the car in some nice angles.

blutura · 22-10-2006, 06:03 PM

I thought it was a great ad and shows a nice attempt by Ford to move the Ghia upmarket, where it belongs.

Why is it people think you have to have AC/DC playing in the background while a car does some donuts for an ad to be good?

GK · 22-10-2006, 06:05 PM

Quote:

Originally Posted by blutura

I thought it was a great ad and shows a nice attempt by Ford to move the Ghia upmarket, where it belongs.

Agreed, nice angles indeed! I really liked the look of it in motion from the side, really classy. I loved the front end!

Quote:

Originally Posted by blutura

Why is it people think you have to have AC/DC playing in the background while a car does some donuts for an ad to be good?

Classic comment!

GK

sfr rob · 22-10-2006, 06:15 PM

all i heard was something about a European car about 5 thousand times.... are they strictly export only?!
:hihi:

mrgo40rd · 22-10-2006, 06:23 PM

ive seen the ad and yes its simple but yes its all about the car i dont think you have to have a fancy ad to sell a good product

Brute6 · 22-10-2006, 06:48 PM

I guess its good to see them pushing a single model rather than the whole range in one ad. It is a bit simple, but I'd rather a simple ad, than no ad at all!! They've put a bit of effort into the Fairmont Ghia, so they're wanting to push it obviously! But I guess nothing else much in the range has has much of an effort put into it for the MK II..... Orion is gonna have to be good. I know it will be in the styling stakes, but in terms of features and standard features they'll need to pick their game up...

Lukeyson · 22-10-2006, 07:02 PM

i dont like the bogan donut ads, but i like a clever ad, but do agree it is a fairmont ghia ad, they would be trying to appeal to upper crust pepes.
that said , it was GREAT to finally see a BF ad, been a while.

XR666T · 22-10-2006, 07:11 PM

As others have said, the Ghia is a more upmarket luxury car (or at least that's their target demographic) so it would make no sense to make an ad where the car is fanging around a track or dropping donuts.

I think they've gone the right way.

Lukeyson · 22-10-2006, 07:47 PM

for those that havent seen it, you can download it here RIGHT CLICKY SAVE AS 9.8MB

Sorry had to compress it to fit on my webspace

EDIT: I have seen the AD a few times now, and i must admit, its growing on me, and the Fairmont is dead sexy

Daniel · 22-10-2006, 08:11 PM

i like it

suits the car

suits the image

finally an ad since the first ba ad of the car flying around the mountain twisties to show off the handling to bring us up to the end of a new model and a fresh new look.

the european theme sells, its what is wanted these days, and that car/ad screams euro!

well done i say

Sloth · 22-10-2006, 09:57 PM

I quite like it.
Very clever how those birds eye view shots form the flags of Italy, Germany and Sweden. I only noticed after watching it a few times and after looking closer at the flags that flash up at the end.

Dezza · 22-10-2006, 10:00 PM

Quote:

Originally Posted by Sloth

I quite like it.
Very clever how those birds eye view shots form the flags of Italy, Germany and Sweden. I only noticed after watching it a few times and after looking closer at the flags that flash up at the end.

Wow. I hadn't noticed either. That's great! That makes the ad so much better!

yift · 22-10-2006, 10:02 PM

i just saw it during bourne supremacy, very sexy car, womans not bad but apart from that its a bit dull.

Bucket · 22-10-2006, 10:28 PM

No..the Ad is classy...looks a lot better than a caprice being put together like a jigsaw puzzle..subtle...I like how they make European flags out of the landscape

...very subtle

[Tonko] · 22-10-2006, 10:46 PM

i didnt mind it.
My old man on the other hand, would have liked to see more of the actual car, because i am trying to talk him into trading in his EL ghia for one...

EB-maen · 22-10-2006, 10:56 PM

I think it's a very good looking ad, nice and professional. Cheers for the upload, XR8fella, it was worth the download.

Quote:

Why is it people think you have to have AC/DC playing in the background while a car does some donuts for an ad to be good?

Don't forget the abritrary lightning bolt strikes and other things of that nature

FPV8U · 22-10-2006, 10:59 PM

Quote:

Originally Posted by Sloth

I quite like it.
Very clever how those birds eye view shots form the flags of Italy, Germany and Sweden. I only noticed after watching it a few times and after looking closer at the flags that flash up at the end.

Good spotting mate i had missed it, and unfortunitly i think most of the general public will too...

On a side note the BF Ghia looks hot, but i saw a XT the other day and it wasn't what i would call nice.

Full Spectrum · 23-10-2006, 02:21 AM

Wasn't that long ago the euro push by VE was canned. Guess it's now the flavour of the month

.

Lukeyson · 23-10-2006, 02:57 AM

I have to admit i do like the look of Caprice too

Sapper · 23-10-2006, 09:58 AM

Its nice to see an add that doesn't claim that every other car on the road is a stone age, fred flintstonemobile. Overall a very nice ad that gives the car credibility. That said, the Fairmont Ghia looks so nice that all you'd need is a few piccies of it and someone saying that its the new ford for it to sell.

Sapper · 23-10-2006, 10:01 AM

Quote:

Originally Posted by sfr rob

all i heard was something about a European car about 5 thousand times.... are they strictly export only?!
:hihi:

I counted once....

falconlover · 23-10-2006, 10:08 AM

I like the music too .Very clever how those birds eye view shots form the flags of Italy, Germany and Sweden. I only noticed after watching it a few times and after looking closer at the flags that flash up at the end.

23-10-2006, 10:24 AM

I like how they've branded it away from the rest of the Falcon range. Thats the first Fairmont Ghia ad since the AU1 "VCT" ad? Its a big thumbs up from me. It would make a potential BMW 3 series, Audi A4 or C Class buyer think twice about where they spend their money. Also good how they targeted it to a younger audience than what "traditional" Fairmont Ghia buyers normally are.

**Polyal** · 23-10-2006, 11:43 AM

As others have said, its a great ad and suits the target. Hopefully there is more to come, they are going to need it.

Grasshoppr · 23-10-2006, 11:53 AM

I'm amazed how so many of you missed the landscape changing into the flags

:

That's actually the main point they are trying to get across and I thought it was too over powering and there was not enough vision of the car itself.

The car actually looks much better than the original pics that were posted up here IMHO

Nappa · 23-10-2006, 12:06 PM

i like the add, and the car looks great in the flesh, i like a euro flags

Italian spirit
German Precision
Swedish Safety

Its better then "you wouldnt want to miss it"...

05MkIIFutura · 23-10-2006, 12:15 PM

Quote:

Originally Posted by BlackLS

I like how they've branded it away from the rest of the Falcon range....... It would make a potential BMW 3 series, Audi A4 or C Class buyer think twice about where they spend their money.

Do you think so?? I dont. Anyone who has the money and have previosuly purchased a BMW, Audi or Merc will not go back to a taxi with alloys and leather seats - the fact that you can buy the same car for $30,000 (and that every man and his dog owns one) means they will never have the WOW factor which these people are after.

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