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The Pub For General Automotive Related Talk |
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05-04-2015, 03:55 PM | #32 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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hands up how many forum members went to said mustang show ?
it may not have hurt to have the new model there, but if you do it for one venue then other venues will be looking for the same deal, how many car shows are there happening around the world ...... you probably could not count them , it all comes back to the dollar. to me, a far better value venue would imo be the motor shows in melbourne and Sydney when the cars are actually in the show rooms. just having a glance at sydney motor show attendances from years past , it varies between 57000 and 320000, would the the mustang show have had near that number of attendance ? |
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05-04-2015, 08:00 PM | #33 | ||||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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06-04-2015, 04:40 AM | #34 | |||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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I highly doubt owners of older mustangs will buy the new mustang. And if they are, they'd allready be well aware of it. Ford got this right all considering in my view. There would allready be Soooo much going on behind the scenes that we don't know about......but it's easier to be a hater I suppose! IMHO |
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06-04-2015, 05:37 AM | #35 | |||
Bathed In A Yellow Glow
Join Date: Mar 2010
Location: NSW Central Coast
Posts: 2,530
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Nothing wrong with questioning their motivation given that many companies with very high product profiles still feel the need for saturation advertising, you only have to look at television of an evening to see the amount of advertising some companies do for products that are already a household name and etched into the minds of consumers. Ford has a new product, why not take advantage of every opportunity to show it off. It’s a question worthy of asking. Calling people haters for having a different point of view or disagreeing with Ford’s approach is saying you don’t have any real argument to counter with. As far as Ford MAY have other things in the works with places like dealers, I haven’t see a Mustang in a dealership and if that’s the case, how many people go into dealerships and don’t buy anything or go in to purchase 2 door coupes? Maybe similar numbers to those who already own older Mustangs that would also like to own a newer model much the same as many members here who have old and new fords sharing their garages. Bad form for a company not to advertise just because they think the customer base is already aware of the product, bad form indeed. But we all have a different way of looking at things and I guess time will tell if FoA is making the right calls. |
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06-04-2015, 06:32 AM | #36 | ||
Regular Member
Join Date: Feb 2012
Posts: 32
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As a Classic Mustang owner, member of MOCA as well as a State Committee member I can tell you that Ford really have dropped the ball on this one. For the journalist to say that Mustang owners can't afford the new one is a laugh. Most of us that have the old Mustangs have spent between $40-$100k - for what is essentially a toy and not our daily drive. ie: most Mustang owners are not generally struggling financially?
As previously said, the is the Mustang Nationals where members travel from all over Australia to attend. I put in my order for a new GT convertible ($73k on the road). i have spoke. To three Ford dealers in NSW and they confirmed to me that, as of the 6 March when Ford stopped taking orders for the initial shipment, those three dealers alone had amassed 81 confirmed orders with deposits paid. (1 Sydney metro, 1 Central Coast and 1 Regional dealers). Basically Ford don't need to advertise the car as it already has a massive fan base in Oz and the cars sell the self. Just leaves a bad taste in the mouth of fans. |
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06-04-2015, 09:33 AM | #37 | ||
FF.Com.Au Hardcore
Join Date: Nov 2006
Posts: 1,128
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It is an interesting situation. Some car ( or any other passionate collectors) owners invest emotions into what is from companies point of view a business relationship. They manufacture a product (cars ) for profit and emotions are not very high on their list.
Such opposing views are occasionally bound to create some friction. |
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06-04-2015, 10:05 AM | #38 | |||
Regular Member
Join Date: May 2009
Location: Burra, NSW
Posts: 211
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Basic marketing is first about a basic brand strategy, followed by brand reinforcement resulting in an overall brand recognition (and then a residual effect is brand loyalty). Apple have people camping out overnight awaiting the release of a new product... Why? Simply because they have established the brand and now beyond that have brand loyalty! Could you imagine if people camped out the night before the Mustangs release to be the first to test drive or whatever... seems ludicrous but it's possible - if Ford had a basic brand strategy, but they don't because they're too dumb to even take a Mustang to a club meet to get the hype going. Most products that people get excited about are ***** but through effective marketing we attach ourselves to said product. We wear the logo across our chest - simply showing a new car at an event, giving kids the poster, selling tshirts and taking email addresses is core PR that then spills into media coverage and gets the hype going. You preach to the converted as the converted are your best advertising tool in return.
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06-04-2015, 10:20 AM | #39 | ||
FF.Com.Au Hardcore
Join Date: Jan 2006
Location: Sydney
Posts: 3,874
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One thing I've noticed on the American Mustang Forums is that Ford actively participate in car meets and car shows, even small gatherings.
It would have done so much for goodwill and public relations so it looks on the surface as an opportunity missed and gives that twit Dowling some ammo for another shot at Ford.
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06-04-2015, 11:01 AM | #40 | |||
VFII SS UTE
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06-04-2015, 11:09 AM | #41 | ||
Regular Member
Join Date: Mar 2008
Posts: 459
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We really should be questioning the motives of the club for turning to a known Ford hater like Dowling. Members and sponsors in the late model Mustang import/conversion business would be butt hurt at Ford killing their cash cow.
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06-04-2015, 11:27 AM | #42 | ||
Sick Puppy
Join Date: Jul 2006
Posts: 1,963
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Its the Mustang Nationals.
People would of just picked that the brand new Mustang didn't have the correct build sheet and factory options and that the paint dawbs and chalk marks were incorrect. |
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07-04-2015, 02:39 PM | #43 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Perth WA
Posts: 1,204
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Is there a Holden Nationals show? stick a nice Ford Mustang stand there to grab a few sales before GM announce their V8 replacement downunder
I dare say Ford have already sold the first allotment of Aussie Stangs so don't need to peddle it but, as a past (and future) Mustang owner, I would have gone along to the show expecting to see the new steed. Hell, they took the unreleased FG-X XR8 to Bathurst purely for exposure! |
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07-04-2015, 04:23 PM | #44 | ||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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I hate hate hate hate the line "Those at the show are mustang fans & would already know all about the car so need to look after them"... This is not customer service & no way to treat very loyal fans. It is very short sighted & you might just lose that customer for good if you treat them with content!!
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07-04-2015, 04:37 PM | #45 | ||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,236
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Disappointing for sure. Yes, these are Mustang fans attending but then there are others too that will attending that don't own a Mustang, that have kids who could in future be Ford customers.
They don't have to financially support the club, but it is all about getting their name out there and showing that they are keen to support grass roots clubs in other ways. Really for Ford supply a car wouldn't have required too much effort. It is all about doing the small things to show customers you can connect with them, a little sacrifice here and there can pay off in the long term. It doesn't even have to be RHD, it is just sitting there. Car makers attend these functions all the time. Even Porsche have/had a 918 here for people to see, can't be driven legally here but that's not the point. It's all about making more people aware of your brand. I have supported Ford's decisions in the past but I just cannot fathom their thought process on this one.
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07-04-2015, 04:52 PM | #46 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,928
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You have to have passionate people involved otherwise things like this wont happen. Look at what some of the people have done with Falcon fanatics and the GTF. Its obvious that the same people aren't involved with Mustang?
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07-04-2015, 09:05 PM | #47 | |||
FF.Com.Au Hardcore
Join Date: Nov 2006
Posts: 1,458
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08-04-2015, 01:33 AM | #48 | |||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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And I noticed your getting one, your a club member and you didn't need to see it at your local club meet. It's true.....mustang sells itself.......but that doesn't mean Ford is doing nothing to promote it as some seem to think. A quick research and a google shows a lot of content ford has already put on. Including a tv commercials(which nobody even watches these days). But that's another story....... |
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08-04-2015, 01:37 AM | #49 | ||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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[QUOTE=Joe5619;5368028. .......& you might just lose that customer for good if you treat them with content!![/QUOTE]
They'd be a tad weird in my eyes if they penalised themselves of an amazing car just because they thought they were treated with "contempt"(pretty strong word in this situation) |
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08-04-2015, 03:35 PM | #50 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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I'm a loyal customer who blindly went out & bought a brand new Falcon (without comparing other models). I'm pretty much going to blindly buy a mustang (without comparing other models), but Ford is pushing me to my limits in terms of their lack of commitment to loyal customers. They can sponsor a footy team, but not motorsports, WTF!!! They might just lose my business & once I’m gone I won’t come back quickly just out of principle. |
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10-04-2015, 12:27 AM | #51 | |||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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Either way...good luck. People get burnt no matter what you buy. A quick google search shows how bad it is. Even Kia and their 7 year warranties are having strife. I was thinking they'd only back their car that much if it was bulletproof. Turns out...nope. It's on you to find a good dealer.....that's the best you can do! |
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10-04-2015, 01:38 AM | #52 | |||
Big Member
Join Date: Dec 2009
Location: SE Qld
Posts: 5,874
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How could Kia be having strife with thier 7 year warranty when they only started offering it last year? It's nowhere near the 7 year mark. Unless your referring to having troubles with selling even with a 7 years warranty. Either that or we've been one of the luck ones. Better go find that lucky piece of wood I touch!
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10-04-2015, 02:37 AM | #53 | |||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
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And of course yes the 7 year warranties is only new. I'm pretty sure the whole World would know about it if your 8 or 9year old Kia was only just out of warranty |
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12-04-2015, 07:01 PM | #54 | |||
FF.Com.Au Hardcore
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There will certainly be other opportunities to show the new car.
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12-04-2015, 07:11 PM | #55 | ||
Mustang GT mmmmmm......
Join Date: Jan 2006
Location: Mornington Peninsula
Posts: 1,459
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Obviously Fords publicity department is full of early twenty something's who think a Facebook post and a # tweet is enough work for one day.
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I have become a Mustanger. |
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