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Old 03-06-2015, 09:24 AM   #1
Stealth00
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Default Americanisation of Australian Car Market.

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?
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Old 03-06-2015, 09:30 AM   #2
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Default Re: Americanisation of Australian Car Market.

I thought it started happening when soft 4WD's began being called SUV's. I just hope we don't start hearing coupe's being called 'coops'.
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Old 03-06-2015, 09:46 AM   #3
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Default Re: Americanisation of Australian Car Market.

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

Last edited by Franco Cozzo; 03-06-2015 at 09:57 AM.
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Old 03-06-2015, 09:52 AM   #4
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Default Re: Americanisation of Australian Car Market.

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

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Old 03-06-2015, 10:01 AM   #5
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Default Re: Americanisation of Australian Car Market.

That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.
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Old 03-06-2015, 10:05 AM   #6
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by new2ford View Post
That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.
I remember that ad with the woman taking her kids to school in the Land Cruiser and the truck sounds, lol.
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Old 03-06-2015, 12:18 PM   #7
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by smoo View Post
lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

image
American term traditionally would be "pickup" .. not "truck".

SUV terminology came from marketing strategies to build "traditional" American large, usually V8 powered and inefficient vehicles outside the CAFE rules in the 70s. Came from Jeeps, Broncos, Blazers, Scout, RamCharger, etc ...

The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...
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Old 03-06-2015, 01:12 PM   #8
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Default Re: Americanisation of Australian Car Market.

Nah, the Americanisation happend many moons ago with this -

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Old 03-06-2015, 01:25 PM   #9
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Default Re: Americanisation of Australian Car Market.

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Originally Posted by OzJavelin View Post
The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...
This is the reason why I call my Triton a truck and my old Falcon ute a "ute". When the final Falcon and Commodore utes come of the production line the ute is dead.
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Old 03-06-2015, 01:39 PM   #10
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by OzJavelin View Post
American term traditionally would be "pickup" .. not "truck".
Isn't it pickup truck? A truck to me is still something bigger than a 4wd.
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Old 03-06-2015, 01:45 PM   #11
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Default Re: Americanisation of Australian Car Market.

You are worried about the "Australian Car Market" diminishing and turning American Stealth00 when you proudly displaying the Nissan logo?? You sound like all my Holden supporting friends that call me when a Commondore wins Bathurst,.........just after they wash and polish their Hyundai!!
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Old 03-06-2015, 01:52 PM   #12
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Default Re: Americanisation of Australian Car Market.

I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

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Old 03-06-2015, 02:38 PM   #13
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Stealth00 View Post
Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?
Nope. Most of their stuff is poorly designed and made boxes, they occasionally come up with something decent and original but it's rare.
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Old 03-06-2015, 02:44 PM   #14
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Default Re: Americanisation of Australian Car Market.

Read any newspaper when a one tonner ute/tray has a crash.

It's usually "Truck crashes into xxxx"!!

It sounds bigger and tougher than "Ute hits tree".
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Old 03-06-2015, 03:39 PM   #15
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Default Re: Americanisation of Australian Car Market.

Guys they have been making them a lot longer than we have.....
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Old 03-06-2015, 03:57 PM   #16
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Big Damo View Post
I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

Yeah we know you hate every "truck" that's for sale in the Australian market, we see it in every thread lately. Now post some links to trucks that's people earning twice the average australian income can afford.
These American utes are in a different class to every ute sold in Australia. And cost anywhere from 2 to 5 times of a new dual cab ute sold in Australia.
Paying 6 figures for any ute is absolutely crazy and would never do it while they cost $50,000 tops in the USA
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Old 03-06-2015, 04:18 PM   #17
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Polyal View Post
Guys they have been making them a lot longer than we have.....
Who are "they" & "we" ? Didn't Ford Australia invent the ute ?

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Old 03-06-2015, 04:21 PM   #18
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Default Re: Americanisation of Australian Car Market.

They, the yanks, have been making cars longer than we have so the terms used are based on what they say. Makes sense doesnt it, we stop making them and we lose the ability to call stuff what we want.

A ute IMO is a sedan/wagon based platform not some farm equipment like the Hilux's et al
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Old 03-06-2015, 04:41 PM   #19
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Default Re: Americanisation of Australian Car Market.

Look around. It not just the car market. The last few Prime Ministers have been the Presidents lap dogs. Soon we will all be called Cletus, and chew straw. If anything the car market is predominantly asianised.
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Old 03-06-2015, 04:51 PM   #20
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Polyal View Post
A ute IMO is a sedan/wagon based platform not some farm equipment like the Hilux's et al
Correct, a true ute is sedan based & the tray & body are built as one.

Anything with a removable tray or not built on a sedan base is NOT a ute.

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Old 03-06-2015, 05:14 PM   #21
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Default Re: Americanisation of Australian Car Market.

Any many ways Australia is a mini America so does it really matter
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Old 03-06-2015, 05:24 PM   #22
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Default Re: Americanisation of Australian Car Market.

Stupid ford advertising girl gets under my skin,its not a truck fool its a bloody DUAL CAB UTE!
Trucks are made by kenworth,volvo,international,western star etc and as has already been said they have alot more gears than 5 or 6!
Somebody slap that girl:(
We are australian and should speak australian lingo,are we sheep or sheep dogs?
They call trucks, tractor trailers,lol.
Tractors are made by massey ferguson haha
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Old 03-06-2015, 05:25 PM   #23
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Cool Re: Americanisation of Australian Car Market.

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Originally Posted by Dr Terry View Post
As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.


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Old 03-06-2015, 05:33 PM   #24
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Default Re: Americanisation of Australian Car Market.

Our first locally made Ford cars were 'American', so nothing new here...
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Old 03-06-2015, 05:40 PM   #25
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Stealth00 View Post
Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?
Potato PotAto.. we've got bigger things to worry about than if we follow americans in calling cars trucks or suvs... rather follow them as we have over the past fifty, soon we'll be all living next to blocks of high rises with 2000 to a block, we'll be lucky to see wheels in 20 or so unless it's under 2 with pedals..Enjoy you're next trip into the big city
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Old 03-06-2015, 05:40 PM   #26
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Dr Terry View Post
Correct, a true ute is sedan based & the tray & body are built as one.

Anything with a removable tray or not built on a sedan base is NOT a ute.

Dr Terry
Using that theory, Commodore IS a ute, and Falcon is NOT??
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Old 03-06-2015, 05:46 PM   #27
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Default Re: Americanisation of Australian Car Market.

Falcon xr8 truck haha
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Old 03-06-2015, 05:48 PM   #28
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Default Re: Americanisation of Australian Car Market.

Just throw it all in the trunk dawg!!
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Old 03-06-2015, 06:13 PM   #29
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Default Re: Americanisation of Australian Car Market.

Quote:
Originally Posted by Dr Terry View Post
I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

Dr Terry

Yep, the Aussie thing is the 'coupe utility' and the most 'coupe' were XA-C utes, with the coupe frameless doors, comfort focus, and heavy options choices. These have nothing to do with a dual cab, or a 'truck'. Americans did pretty good versions with El Caminos and Rancheros, too.
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Old 03-06-2015, 07:28 PM   #30
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Default Re: Americanisation of Australian Car Market.

most of you blokes are talking out your ****!
if your going down the paddock to take a drum of fuel to the header, you throw it on the ute. Falcon ute, Commodore ute(probably break down), hilux, triton, ranger, f100, navara etc, they are all utes if they reside in Australia.
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