Healthy Coke and Pepsi Coming...

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In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo's new offering.

They will be promoted as "sparkling beverages." The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity.

While the soda business remains a $68 billion industry in the United States, consumers are increasingly reaching for bottled water, sparkling juices and green tea drinks. In 2005, the amount of soda sold in this country dropped for the first time in recent history. Even the diet soda business has slowed.

Coca-Cola's chief executive, E. Neville Isdell, clearly frustrated that his industry has been singled out in the obesity debate, insisted at a recent conference that his diet products should be included in the health and wellness category because, with few or no calories, they are a logical answer to expanding waistlines.

"Diet and light brands are actually health and wellness brands," Mr. Isdell said. He asserted that Diet Coke Plus was a way to broaden the category to attract new consumers.

Tom Pirko, president of Bevmark, a food and beverage consulting firm, said it was “a joke” to market artificially sweetened soft drinks as healthy, even if they were fortified with vitamins and minerals. Research by his firm and others shows that consumers think of diet soft drinks as "the antithesis of healthy," he said.

These consumers "comment on putting something synthetic and not natural into their bodies when they consume diet colas," Mr. Pirko said. "And in the midst of a health and welfare boom, that ain't good."

The idea of healthy soda is not entirely new. In 2004, Cadbury Schweppes caused a stir when it unveiled 7Up Plus, a low-calorie soda fortified with vitamins and minerals.

Last year, Cadbury tried to extend the healthy halo over its regular 7Up brand by labeling it "100 percent natural." But the company changed the label to "100 percent natural flavor" after complaints from a nutrition group that a product containing high-fructose corn syrup should not be considered natural, and 7Up Plus has floundered.

The new fortified soft drinks earned grudging approval from Michael F. Jacobson, executive director of the Center for Science in the Public Interest, a nutrition advocacy group and frequent critic of regular soft drinks, which it has labeled "liquid candy."

"These beverages are certainly a lot better than a regular soft drink," he said. But he was quick to add that consumers were better off getting their nutrients from natural foods, rather than fortified soft drinks.

[myxr6]

Will it still be healthy with double shot of O.P Bundy in it ?

[Outbackjack]

There is a simple law of physics at work here. How can it taste good AND be good for you/not bad for you?

[Van D]

Isn't healthy Coke an oxymoron?

PS. If you didn't know already, diet and coke zero are worse off on your body.

[AU2PWR]

What is the Difference between Coke Zero and Diet Coke ?/

'Just 1 Calorie , Not Even Enough ...'

[TEaaron]

Zero taste **** loads better than diet though.

[Van D]

Originally Posted by XDaaron

Zero taste **** loads better than diet though.

I reckon Zero tastes like crap coke (almost like it's flat), where diet coke tastes like diet coke, so all good if you're into something different.

[bonspeed]

Originally Posted by popinfresh

I reckon Zero tastes like crap coke (almost like it's flat), where diet coke tastes like diet coke, so all good if you're into something different.

Hey mate will you share your drugs with me?, cos by the sounds of that its good gear.

[I FluXx I]

I recently got into Pepsi Max. I switched from normal coke. It dosnt have any sugar in it, so I guess its not puting on weight like sugar filled sodas. If it causes cancer, thats something different

[Van D]

Originally Posted by bonspeed

Hey mate will you share your drugs with me?, cos by the sounds of that its good gear.

You can't tell the difference between zero and coke?

Who's on what drugs now? :

[uranium_death]

There is no such thing as Healthy Coke or Pepsi, just like there is no good cancer and no cigarettes that are healthy.

It's all marketing crap and people who get sucked in are the fools they are after.

[bonspeed]

Originally Posted by I FluXx I

I recently got into Pepsi Max. I switched from normal coke. It dosnt have any sugar in it, so I guess its not puting on weight like sugar filled sodas. If it causes cancer, thats something different

Pepsi max and diet coke, plus zero all contain phenylalanine (spelling) this is bad for you and considered a poison , it is worse than sugar because it tricks the body into retaining fat, it has been reportedly linked to death and severe headaches, also restlessness etc, this stuff is in most artificial sweeteners, equal, nutra sweet, etc. it is seriously bad stuff, next time you have a drink of diet coke have a read of the side of the can and check out the warning label. My mate showed me a sixty page document on this stuff and i stopped drinking it the next day, Felt heaps better for it to.

[bonspeed]

Originally Posted by popinfresh

You can't tell the difference between zero and coke?

Who's on what drugs now? :

Wasnt trying to have a go mate, I just thought your post was funny.

[Van D]

Originally Posted by bonspeed

Wasnt trying to have a go mate.

Same here ;)

[Ives]

Originally Posted by popinfresh

I reckon Zero tastes like crap coke (almost like it's flat), where diet coke tastes like diet coke, so all good if you're into something different.

I reckon Coke Zero is more fizzy than normal Coke. I also reckon Coke Zero taste more like Coke than Diet Coke.

[Ozfords]

But anyhoo... Pepsi tastes better than CocaCola.

Boo yaa!

[3vXT]

Originally Posted by Ozfords

But anyhoo... Pepsi tastes better than CocaCola.

Boo yaa!

now whos on ******* drugs
:

[DivHunter]

google aspartame.

I'll stick to sugar. mmm sugar.

[XR6_661]

Woftam

[Ralliart]

i wonder how long they will stay on the shelves , i remember Pepsi samba didn't last that long at all.

[J_Tank]

Samba tasted like a@#$ We couldn't sell the last of that shite for three months in my shop for like three months. Even the pepsi dudes bagged it.

[nobbystang]

Originally Posted by popinfresh

If you didn't know already, diet and coke zero are worse off on your body.

Is that because the sweetener they use is supposed to give you cancer??? or something else??

I never liked Diet Coke and since Zero has been out have been drinking that, I can't get through a can of normal coke anymore!!

[DoreSlamR]

I loved Pepsi Samba! it was pepsi...but tropical...top concept!

and if you want healthy..water is the ONLY way, most work days i used to drink 2 iced coffees and 2-3 600ml drinks (coke, solo etc)

decided that too much sugar was bad mmkay so started on just water and after a couple of days i felt so much better.
you get over the dullness of water eventually

now i just gotta stop eating those bloody steak, cheese and onion pies! hmm....

[S3SR]

Originally Posted by popinfresh

You can't tell the difference between zero and coke?

Who's on what drugs now? :

diet coke is zero? sugar, coke zero is artificial sweetner that apparently (like everything else in life) causes cancer when taken too much, and also acts as a laxative in large doses.

coke zero and diet coke - should not be taken unless normal coke has run out

as for the new drinks, Coke needs to steer away from the "Coke" name,

doesnt the Coka Cola Amatil group own some bottled water brand?

[Kryton]

Originally Posted by FALCONSR

doesnt the Coka Cola Amatil group own some bottled water brand?

only the biggest name in the bottled water industry.

[nobbystang]

Originally Posted by davway

only the biggest name in the bottled water industry.

ABC I think had a story a few years ago now, Pepsi and CCA were basically buying all the bottled water companies they could. They knew back then that they couldn't compete with them and because there was so many little guys competing with each other they went mad and were buying them all up.

I refuse to buy water when out so still drink Coke when out!!

[Bucket]

Originally Posted by FALCONSR

diet coke is zero? sugar, coke zero is artificial sweetner that apparently (like everything else in life) causes cancer when taken too much, and also acts as a laxative in large doses.

coke zero and diet coke - should not be taken unless normal coke has run out

as for the new drinks, Coke needs to steer away from the "Coke" name,

doesnt the Coka Cola Amatil group own some bottled water brand?

Mount Franklin